Paid Search

Press

Holiday search volumes drop 31% on previous quarter

UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Roundtables

Greenlight's 2014 Predictions

What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!

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Press

29% spike in energy comparison searches on the web

Quarterly analysis of the latest consumer online search data for energy from Greenlight, shows price comparison-related queries rose 29% on July levels, as the first of successive fuel price hike announcements from the big six energy companies kicked off in October.

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Press

Personal Finance: 7 in every 10 searches on the web pertain to borrowing

Consumers going online to look up personal finance products in October searched mostly for loans, mortgages and credit cards, shows the latest search data from Greenlight.

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Press

Free dating sites prove a hit with UK consumers surfing for love

A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014.

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Press

Womenswear: Search volumes for Swimwear outstrip those for Lingerie and Playsuits

Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals Greenlight's latest analysis of fashion-related search data. Womenswear made the highest gains on the previous quarter with searches pertaining to swimwear dominating.

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