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The SEO Brief: Developments In Mobile & App Search Optimisation

The SEO Brief: Developments In Mobile & App Search Optimisation

SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.

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Blog Posts

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Blog Posts

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Press

Facebook’s Graph Search – A story of ‘Three’ Halves

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.

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Blog Posts

Christmas shoppers are expected to spend a total of £86bn this year

Advent Calendar from Greenlight provides digital marketers with tips to make Search and Social Media campaigns successful in time for Christmas 2012. With online sales in 2012 predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Press

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Blog Posts

How should you take your business mobile?

The explosion of smart phones and tablet devices onto the market has meant that for businesses with an internet presence, having a mobile strategy has gone from a ‘nice to have’ feature to being an integral part of an online businesses strategy.

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