By Greenlight | 18 October 2016 |
There’s no getting away from it - mobile plays a fundamental part in supporting business growth today, and it’s clear the pressure really is on for businesses to provide consumers with a seamless experience in a mobile-first world. Luckily, Google have the technology and tools to optimise this for brands - for free.
Users would rather give up a kidney than lose their mobile, but many marketers still haven’t optimised for this channel
By Katrina Makins | 14 October 2016 |
On the 29th September, we held our Mobile Masterclass event at our office which covered the importance of cross-channel targeting and attribution across SEO, paid search and display to offer digital marketers the tools required to optimise for mobile effectively - here are some of the key takeaways from the event.
By Malene Heien | 06 October 2016 |
Many advertisers have had great success optimising their ads for mobile devices. When tested against “no device preference” ads, mobile preferred ads have mostly shown increased CTR. Ad copy which highlights the ability to complete purchases easily from a mobile device has shown positive results in terms of CTR as well as conversions.
By Greenlight | 03 October 2016 |
Mobile has been the talk of the table for many digital marketers for a while, where more recently we’ve deemed each year to be ‘the year of mobile’. The fact that this channel has dominated conversations for so long now is a testament to how important it is and, mostly, that it shouldn’t be ignored. This magazine uncovers the important role that mobile plays, specifically looking at the benefit of applying a cross-channel approach to your strategy to reap the greatest benefits.
By Alan Ngo | 19 July 2016 |
A new online platform to help agencies and brands make the most of creative ads for mobile devices. The new tool is designed to allow advertising creatives the ability to review and test different mobile formats on both Facebook and Instagram. The creative hub benefits small to mid-sized agencies and brands, removing any dependencies on outsourcing designers and creatives as well as cutting down on waiting times and costs.