Mobile

Magazine

Guide To Google Shopping: Developing A Customer-Centric Strategy

Guide To Google Shopping: Developing A Customer-Centric Strategy

Google Shopping has grown significantly since 'Product Listing Ads' were originally launched in 2012. Today, this channel represents a core weapon in any digital marketers arsenal, and in this edition of our magazine we focus on the latest Google Shopping innovations and strategies to equip you with the knowledge to create outstanding campaigns. From getting the basics right, to audiences, through to online experience, social media and retargeting - our experts have covered every angle to provide you with the actionable insights needed to fuel your next paid media campaign.

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Magazine

SEO Strategy: Developing A Holistic Approach

SEO Strategy: Developing A Holistic Approach

This edition of our SEO magazine focuses on the wider SEO elements that are key to developing a sound strategy, from technical developments in search through to content and distribution, in order to provide a holistic look at SEO strategy in 2017.

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Press

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

Nokia 3310 goes on sale in the UK - the impact of nostalgia in marketing

One of the most highly anticipated mobile phones of the year is finally here - and it’s a £50 plastic device with an alphanumeric keyboard and 2G connectivity.

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Blog Posts

Facebook launches its mobile focused ad format ‘collection’

Facebook launches its mobile focused ad format ‘collection’

Last week, Facebook announced the launch of a new mobile focused ad format called ‘collection’, which the social network will release together with a new set of performance metrics in order to allow advertisers the ability to effectively measure ad performance. With the introduction of this format, Facebook continues the trend of creating mobile focused ads which are integrated into the news feed, rather than taking users to an external site straight away.

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Blog Posts

All the latest news about the mobile-first index

All the latest news about the mobile-first index

On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and more searches happen on mobile, Google is planning to release an important update globally, after which the mobile version of a website will be crawled and indexed as the primary source for content and ranking signals for your site.

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Blog Posts

Winning SEO insights to maximise your Black Friday campaign

Winning SEO insights to maximise your Black Friday campaign

Black Friday can certainly be a tough nut to crack given the ramped-up competition and aggressive tactics that are implemented by brands to secure sales. Thankfully Jake, our SEO Consultant behind a number of award-winning Black Friday campaigns, has some insightful tips to help you get the best results on the day.

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Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

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