Insurance

Insurance

Insurance Sector Report, Issue 14, October 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Insurance sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Home, Travel and Car Insurance

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Press

Greenlight secures LV= digital marketing brief

Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV=’s life and pensions business, to continue its investment and further its growth via digital channels.

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Press

From 0% to 75%, Google’s share of visibility for car insurance-related searches soars overnight

Following on from credit cards and bank accounts, Google has launched a price comparison service for car insurance in the UK, prominently promoted in its search engine results pages when a relevant online search is made. Whilst Google’s latest endeavour will come as no surprise to incumbent financial comparison search sites, they will without doubt be rattled and with good reason.

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Blog Posts

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Press

Home Insurance search volumes down 22 per cent

The number of internet searches for insurance products in April dropped 11 per cent on January’s volume. And despite the extreme weather, home insurance, saw the biggest dip, reveals Greenlight's latest insurance report.

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Blog Posts

Insurance search volumes down 11 per cent

There were 1.6 million insurance-related searches on Google UK in April compared to January’s 1.9 million. Over the period, travel insurance was the only sector that held steady search-wise, according to Greenlight's latest insurance sector report.

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Insurance

Insurance Sector Report, Issue 12, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: home, travel and car insurance.

Read Report

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