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How would a Google ‘buy button’ affect retailers?

How would a Google ‘buy button’ affect retailers?

Online shopping may be about to fundamentally change. Google is thought to be working on a ‘buy button’ that would allow shoppers to purchase products through its search results pages with a single click. By doing so, Google could take ownership of the entire online shopping experience.

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Our COO @AndreasPouros comments on the 2015 UK Customer Satisfaction Index for @retailgazette http://t.co/fehjyw3NEq

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.@Econsultancy discusses why a personalised customer experience is a fundamental part of digital strategy http://t.co/RCrCO5va38

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Interesting report by @ShonaGhosh - Twitter is to sell ads on tweets embedded on other sites http://t.co/yfP7gaEC4x via @MarketingUK

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.@Econsultancy shares 10 essential features for travel websites, from beautiful images to customer reviews http://t.co/2DWZRIcKyz

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Still managing paid search manually?@MarianaSaraceni says it’s time to start automating the process http://t.co/XQxIC7ZOgP via @FourthSource

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The latest Greenlight Magazine is out now, looking at the key trends in #SEO   #PaidMedia   #Ecommerce and #SocialMedia for 2015. Make sure you're ahead of the competition and download now!?

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The latest Greenlight Magazine is out now http://t.co/I32gp7gq06 looking at the key #digitalmarketing trends for 2015 http://t.co/YVCezzGQwO

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Magazine

Greenlight Magazine: 2015 Predictions

Greenlight Magazine: 2015 Predictions

As the New Year approaches, we deep dive into the key trends we believe will be shaping your SEO, Paid Media, Social Media and Ecommerce strategies in 2015.

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Blog Posts

Digital Marketing Predictions 2015

With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.

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'13 insightful stats from around the digital world’ including Greenlight's Xmas toy predictions http://grn.lt/1DFtObo ?

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'13 insightful stats from around the digital world’ including Greenlight's Xmas toy predictions http://t.co/vL4MH6o2q8

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RT @onehydra: We reveal the top 20 #christmasjumper search terms + the 20 most visible retailers http://t.co/apGvKcGoT4 #seo http://t.co/pP…

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Fantastic effort by everyone at Greenlight for #xmasjumperday2014  #savethechildren?

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RT @savechildrenuk: @onehydra @GreenlightMKTG You all look woolly wonderful! Thank you for your support and merry knit-mas!

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We're a day early, but a brilliant effort by the team on #XmasJumperDay 2014 in aid of @savechildrenuk http://t.co/RcH1gSF8nl

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Blog Posts

It’s time retailers got up close and personal

It’s time retailers got up close and personal

To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.

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Three considerations for brands targeting app users... Get the latest industry insights from Greenlight COO +Andreas Pouros  #mobile  ?

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RT @TheDrum: Three considerations for brands targeting app users http://t.co/tPAVflLyCU Industry insights from @GreenlightMKTG http://t.co/…

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RT @cx_edge: Really interesting panel session: 50 shades of digital - the platforms to really get excited about #BrandMAX http://t.co/Qovrn…

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