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Marketing to the over 55's

Within the next decade, the over 55's will account for over two-thirds of all retail activity and more than a third of the population, yet just 22% of marketers currently target this demographic via digital channels.

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Global success is reliant on a strong strategy-make sure you think 'glocal' when creating one http://t.co/YsjxrbCsST http://t.co/mSfZTCFHgc

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Greenlight nominated for three categories in the DADI Awards 2015 @dadiawards #DADIAwards http://t.co/MugTu56Xjw http://t.co/6nAYsjty74

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Very excited & proud to be nominated for the @dadiawards Agency of the Year!! #DADIAwards http://t.co/NdETlKVZCH

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Enter the #digiboomers, the segment which digital marketers really need to focus their strategies on going forward http://t.co/3RWy70enS1

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Greenlight nominated for three categories in the DADI Awards 2015

Greenlight nominated for three categories in the DADI Awards 2015

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

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The Launch of Apple Pay and What it Means for Consumer Insight via @PerformanceIN with @AndreasPouros insights http://t.co/vPVWJKlhsC

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Find out how Avene Eau Thermale increased its share of voice by 1800% through social media in our latest case study http://t.co/CTPtk8jBDI

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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What are the best practices to take on for your social media listening strategy? Find out via @MyCustomer http://t.co/qFNJ15FyzO

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RT @rmitkow: International search remarketing using programmatic display http://t.co/sH8WOCgCcN via @GLDigital #seo #digital

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Think glocal when creating your international digital strategy http://t.co/Q1PKYz8sPj http://t.co/8xdyWqhtiJ

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What's the state of #international search? Find out in our #international focus on digital marketing http://t.co/0Mam1yLvci

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

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Get Google's perspective on international export to ensure you're set up to manage growth http://t.co/CzdCLoU88c http://t.co/LvTNNa4zqt

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RT @dadiawards: Congratulations to @GreenlightMKTG on their Agency of the Year nomination #DADIAwards http://t.co/Q79AY1Hfej

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Use programmatic display to get your international search strategy up to scratch http://t.co/alYIwjFqrX http://t.co/XQFFnBe9Le

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Is your #eCommerce platform set for international trade? http://t.co/YvgMuPsB0H http://t.co/Ab0QmQPIMW

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Read @Econsultancy tips on how to go viral featuring key insights from @AndreasPouros http://t.co/MsAP0oRmhU http://t.co/JbwsJmCfH1

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Enter the #digiboomers - the segment that all digital marketers need to have on their radar! http://t.co/h8plpRK0E1 http://t.co/j2d8BJqVob

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RT @EcommClub: Say hello to the buy button on Google Search results http://t.co/MHKaP6nIeJ @GLDigital learn more at our next event http://t…

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British businesses respond to UK launch of disruptive retail channel Apple Pay via @Real_Business http://t.co/0iG6IUE8at

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So happy to be a finalist for Agency of the Year, Best Retail Campaign & Best Consumer Product Campaign @dadiawards http://t.co/FQPiSfBLT9

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Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUP5rv

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The over 55 market will dominate market share soon, it's time to learn more about this segment! http://t.co/dR3hjFZfFH #digiboomers

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Social listening: Best practices to examine and execute via @MyCustomer featuring our Head of Social Media's comments http://t.co/aKl7f7cgWZ

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RT @DixonsCarphone: Woohoo! The Drum Dadi Awards 2015 nominations are out. We're shortlisted 3 times over! http://t.co/1HzblQqu5f with @GLD

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RT @DixonsCarphone: And congrats to our SEO gurus, shortlisted for Small Kitchen Appliance work: Best Retail Campaign and Best Consumer Cam…

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Find out how to go viral via @Econsultancy featuring @AndreasPouros perspectives http://t.co/vAmQE82d3k http://t.co/OvSMiF6Q7F

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What's the industry verdict on #ApplePay? Key insights & future predictions via @MMMagTweets http://t.co/4k5GboVdBp http://t.co/HCPIxRAScB

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We're up for @dadiawards Agency of the Year, Retail Campaign AND Consumer Products Campaign! #DADIAwards #excited http://t.co/HTEMpzbCUG

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

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Very excited to be shortlisted for 3 categories for the #DADIAwards Agency of the Year, Retail, & Consumer Products Campaign! @dadiawards

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Why digital marketers should have their sights set on the over 55s segment if they want to future-proof their brand http://t.co/IoaVDEh86q

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How will the entrance of contactless payments change our perceptions? http://t.co/RPPxm9Y4Nf #ApplePay http://t.co/vKwxqhbbKZ

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What was so 'newsworthy' about Google's latest #algorithm tweak? Find out in our #SEO consultant's latest blog http://t.co/59vWfZm387

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Applying a service-led approach to the #Maplin #eCommerce offering http://t.co/UVXJG48m51 http://t.co/DKlTu1W3ml

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What is best practice for social listening? Insights from our Head of Social Media via @MyCustomer latest article http://t.co/vsAUk92WxE

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Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/t1w3mWv5Kc

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Going international with your business is all about understand cultural nuances - adapt a glocal strategy http://t.co/WKjKfYkrio

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As export rates increase,find out the opportunities and tips #Google have to offer with regards to business expansion http://t.co/QFa98rRx5e

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Get your programmatic display strategy adapted to your global markets with our hints and tips http://t.co/XsUSvuZJK6 http://t.co/toItWjrEd3

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Ensure your eCommerce operations are matched to your global strategy http://t.co/Z51UMU0Qkg http://t.co/53v8rn4T8x

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Most companies trade across many countries, so what's the state of international search today? http://t.co/mpcgUtFz10 http://t.co/5P2AdKaBmx

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RT @onehydra: See some of the highlights from our Preparing for #BlackFriday 2015 presentations http://t.co/8fKYw3j835 @GLDigital @ATTRAQTF

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There are no borders to social media, however there is technique to a global strategy! http://t.co/Cij2L5w9No http://t.co/Zj13DOhftx

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Consumer spending amongst the 50+ segment is growing faster than others - it's time to refocus your digital strategy! http://t.co/nHrlAWNkVh

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Contactless payments are now mobile - but where will the technology take us? http://t.co/8Oz3bCafBu #ApplePay http://t.co/t1K0zQjKXz

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Are you aged 55 or over and live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/OmA76aTqjw

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Think glocal when creating your international digital strategy

Think glocal when creating your international digital strategy

In the world of search marketing, localisation is defined as using local language, targeting local people and bidding on local keywords. Previously, many companies adopted a standardised approach to entering new countries; however, competition in local markets has meant that such a strategy isn’t sustainable or successful in the long-term, leading businesses to favour a localised strategy. Adopting a localised approach has proven to be successful, but it requires even the largest companies to customise their business strategy in order to fit the unique cultural dimensions of each specific market.

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The state of international search today

The state of international search today

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

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A digital marketing focus on the 55+ market is critical to brand success as data highlights their growing importance http://t.co/rzFis81E2h

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