Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

View the blog post

Blog Posts

How to create Facebook video ads

How to create Facebook video ads

Video is certainly a preferred medium online; we’re already seeing video take precedence on social channels such as Facebook, and it’s predicted that by 2019, video traffic will account for 80% of all consumer internet traffic.

View the blog post

Blog Posts

Google’s new ad format Showcase Shopping ads

Google’s new ad format Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

View the blog post

Blog Posts

Why traditional PR is still important in the digital landscape

Why traditional PR is still important in the digital landscape

Once upon a time, public relations (PR) only existed offline, and focused on ‘real life’ media such as newspapers, television, and radio. Pitches and press releases were sent by letter or done in person, and coverage was monitored by reading through newspapers and pulling physical ‘press clippings’. As it was hard to measure the success of a PR placement in the past, the value of PR was often compared to advertising, with many organisations measuring their effort through advertising value equivalents (AVEs) – or not measuring it at all.

View the blog post

Twitter

Greenlight on Twitter

Our Senior Media Trader discussed how to approach the fine line between #brand #safety and #results in our #bloghttps://t.co/4POrsajR8f

View on Twitter

Twitter

Greenlight on Twitter

Our Senior #SEO Consultant explains the relevance of #taxonomy in structuring your #website https://t.co/0voFnfJdwt https://t.co/EqH573MuNH

View on Twitter

Twitter

Greenlight on Twitter

RT @TheDrumNetwork: Keyword Research: The foolproof method @GLDigital https://t.co/jil6DQLggh via @thedrum

View on Twitter

Twitter

Greenlight on Twitter

The rise of #seasonless #campaigns & the impact on #digital explained by our Director of Paid Media via… https://t.co/TreNRw1HiN

View on Twitter

Twitter

Greenlight on Twitter

Our #Data & Insights Senior Strategy Manager discusses #cyber #security via @exchangewire https://t.co/C4ZdVObeWE https://t.co/so4l2z9LKV

View on Twitter

Twitter

Greenlight on Twitter

Get our #tips for an effective #Instagram #Stories #strategy in our latest #blog https://t.co/cAfhzEdUiQ https://t.co/4ngGSsKF2e

View on Twitter

Twitter

Greenlight on Twitter

Our Senior SEO Executive talks about #Amazon #Alexa & how to gain #visibility on it in his latest #magazine article… https://t.co/EixImMEm89

View on Twitter

Twitter

Greenlight on Twitter

Our Content Marketing Manager explains how changes in #technology influence #content in our latest #magazinehttps://t.co/SMfXYYLnIJ

View on Twitter

Twitter

Greenlight on Twitter

RT @CPS_Solutions: Find out how we turned @GLDigital 'Greenhouse' into an #intranet of #innovation https://t.co/59jd7BQzoD #changemanagemen

View on Twitter

Twitter

Greenlight on Twitter

Our Head of #SEO, Bea Patman, will discuss the impact of SEOs on #UX decisions at this year's @piliveshowhttps://t.co/60NNVHyT0J

View on Twitter

Press

Our Head of SEO speaking at this year’s PerformanceIN Live event

Our Head of SEO speaking at this year’s PerformanceIN Live event

We’re pleased to announce that Bea Patman, Head of SEO at Greenlight Digital, will be speaking at this year’s PerformanceIn Live event, which is taking place on 24-25th October in London. The event celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance.

View the news item

Twitter

Greenlight on Twitter

RT @AgencyRegister: .@GLDigital shortlisted for shopping innovation award from Google https://t.co/o6EbXqk22C https://t.co/m0arPWNBdc

View on Twitter

Twitter

Greenlight on Twitter

Why #taxonomy matters when structuring your #website explained in our latest #magazine by our Senior #SEO Consultan… https://t.co/9322H1SFlK

View on Twitter

Twitter

Greenlight on Twitter

Understand the life of a Senior #Digital #PR & #Outreach Specialist in our #dayinthelifeof #bloghttps://t.co/bsDjDiFVSu

View on Twitter

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions