Magazine

The SEO Brief: Developments In Mobile & App Search Optimisation

The SEO Brief: Developments In Mobile & App Search Optimisation

SEO loves its tropes; if we’re not insisting for the thousandth time that 'content is king’, we’re predicting that next year really will be ‘the year of mobile’. We’ve become so accustomed to heralding in each new year with this particular forecast that it feels a bit strange to be calling an end to the tradition. But do so I must, because here’s the thing – I think The Year of Mobile just happened.

Read the magazine

Blog Posts

Greenlight nominated for seven awards at The Drum Search Awards 2016

Greenlight nominated for seven awards at The Drum Search Awards 2016

The Drum Search Awards were announced on the 27th April, highlighting agencies that have impacted digital marketing over the course of the past year thanks to their contribution to search. Published through Twitter, it was a very exciting day in the office as we celebrated seven award nominations, marking the huge effort we’ve put towards our recent campaigns and cementing the high quality results we’ve proudly achieved as some of the best in the industry.

View the blog post

Blog Posts

Technical SEO Masterclass: The round-up

Technical SEO Masterclass: The round-up

On Thursday 21st April, we welcomed 60 marketers to our office for a Technical SEO Masterclass, hosted by our Head of SEO, Bea Patman, and four of our SEO Consultants. Judging by the number of attendees and engagement levels, the event certainly reflected the hunger that marketers have to improve their understanding of the more technical side of SEO.

View the blog post

Twitter

Greenlight on Twitter

Which #Fashion brands were most visible for natural & paid search? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/9PyHMWh5uT

View on Twitter

Twitter

Greenlight on Twitter

How did your #Beauty brand fare against competitors for visibility? #GLDSectorReport https://t.co/7L3TJMXvsc https://t.co/hxLkiHllAk

View on Twitter

Twitter

Greenlight on Twitter

Did your #Shoe brand outdo competitors online across top search terms? #GLDSectorReport https://t.co/fmo8Rfr3lQ https://t.co/8KtywYeflm

View on Twitter

Twitter

Greenlight on Twitter

Which #Jewellery brands were most visible across natural & paid search? #GLDSectorReport https://t.co/J7FapBhuQK https://t.co/A1nJmbD9fl

View on Twitter

Twitter

Greenlight on Twitter

Did your #Watch brand outdo competitors online for visibility? #GLDSectorReport https://t.co/0JXUGuOdRt https://t.co/vOZm6pGIIn

View on Twitter

Twitter

Greenlight on Twitter

Which #Cycle brands were top of natural & paid search online? #GLDSectorReport https://t.co/9DfbDEFWlg https://t.co/DdhIjIyw4E

View on Twitter

Twitter

Greenlight on Twitter

Find out which #Golf brands were most visible online across key terms #GLDSectorReport https://t.co/Chq8Y4MpjY https://t.co/YH97nbS5Ga

View on Twitter

Twitter

Greenlight on Twitter

Did your #Sportswear brand outdo others online for natural visibility? #GLDSectorReport https://t.co/PUZtluMbiZ https://t.co/U3aRUtE15F

View on Twitter

Twitter

Greenlight on Twitter

Which #Online #Dating brands were most visible for natural & paid search? #GLDSectorReport https://t.co/6Uz1X14o3S https://t.co/iTj9lXJ2JE

View on Twitter

Twitter

Greenlight on Twitter

How can marketers make the most out of all the recent changes to #Instagram? https://t.co/ca8bzSO1tM https://t.co/YK1z5TW44h

View on Twitter

Twitter

Greenlight on Twitter

RT @HiscoxUK: The four Ps of pitching and how to make them work https://t.co/kAkeXOJfEb via @AndreasPouros from @GLDigital https://t.co/tNc…

View on Twitter

Twitter

Greenlight on Twitter

Understand the latest #SEO changes & get insights on what's key to focus on in our magazine https://t.co/1LQ81jJkcd https://t.co/MWarbyaEoC

View on Twitter

Twitter

Greenlight on Twitter

Google Analytics 360 Suite has allowed marketers to get a hold on managing their data says our COO @AndreasPouros https://t.co/vyaPHR8mk8

View on Twitter

Twitter

Greenlight on Twitter

Analysis of the impact on search since the #Google #Adwords shake up in our blog https://t.co/vyaPHR8mk8 https://t.co/Wfv8cRLx96

View on Twitter

Twitter

Greenlight on Twitter

Which #Online #Dating brands were most visible for natural & paid search? #GLDSectorReport https://t.co/6Uz1X14o3S https://t.co/ln7Cal47w6

View on Twitter

Twitter

Greenlight on Twitter

How did your #Sportswear brand fare against competitors for visibility? #GLDSectorReport https://t.co/PUZtluMbiZ https://t.co/JNixrjprv5

View on Twitter

Twitter

Greenlight on Twitter

Did your #Cycle brand outdo competitors online across top search terms? #GLDSectorReport https://t.co/9DfbDEFWlg https://t.co/Yzr62NBqYL

View on Twitter

Twitter

Greenlight on Twitter

Which #Golf brands were most visible across natural & paid search? #GLDSectorReport https://t.co/Chq8Y4MpjY https://t.co/2GVdcyd1jq

View on Twitter

Twitter

Greenlight on Twitter

Find out which #Watch brands were most visible online across key terms #GLDSectorReport https://t.co/0JXUGuOdRt https://t.co/KnICiEelFe

View on Twitter

Twitter

Greenlight on Twitter

Did your #Jewellery brand outdo competitors online for visibility? #GLDSectorReport https://t.co/J7FapBhuQK https://t.co/3g2BzK4NLX

View on Twitter

Twitter

Greenlight on Twitter

Which #Shoe brands were top of natural & paid search online? #GLDSectorReport https://t.co/fmo8Rfr3lQ https://t.co/4tp1SFi7BF

View on Twitter

Twitter

Greenlight on Twitter

Did your #Beauty brand outdo others online for natural visibility? #GLDSectorReport https://t.co/7L3TJMXvsc https://t.co/LcmaRxF4JQ

View on Twitter

Twitter

Greenlight on Twitter

Which #Fashion brands were most visible for natural & paid search? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/dxXDVPojvw

View on Twitter

Twitter

Greenlight on Twitter

How can brands benefit from changes to #Instagram? Insights from our Director of Paid Media https://t.co/ca8bzSO1tM https://t.co/Bcy90alFcf

View on Twitter

Twitter

Greenlight on Twitter

Polish your #SEO knowledge & wow with your know-how thanks to our #SEO magazine,covering everything you need to know https://t.co/1LQ81jJkcd

View on Twitter

Twitter

Greenlight on Twitter

Get in some weekend reading with our #SEO magazine,packed with insights & strategic guidance https://t.co/1LQ81jJkcd https://t.co/ot46bERVqf

View on Twitter

Twitter

Greenlight on Twitter

Understand all things #SEO & optimise your strategy with the help of our latest magazine https://t.co/1LQ81jJkcd https://t.co/iAE9lICzhH

View on Twitter

Twitter

Greenlight on Twitter

RT @HiscoxUK: The four Ps of pitching and how to make them work https://t.co/f42On95R9e via @AndreasPouros from @GLDigital https://t.co/49p…

View on Twitter

Twitter

Greenlight on Twitter

Which #Fashion brands were most visible for natural & paid search? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/B5X6zSULiS

View on Twitter

Twitter

Greenlight on Twitter

How should marketers manage the recent changes to #Instagram? insights from our Director of Paid Media https://t.co/uduLWBBkSQ

View on Twitter

Twitter

Greenlight on Twitter

How has the #Google #AdWords shake up affected search? Full analysis in our blog https://t.co/vyaPHR8mk8 https://t.co/DcxXnf1BAn

View on Twitter

Twitter

Greenlight on Twitter

Our Director of Paid Media delves into how brands can benefit from Instagram's latest update https://t.co/ca8bzSO1tM https://t.co/mvg8mYiWTa

View on Twitter

Twitter

Greenlight on Twitter

Full house at our #SEOMasterclass event earlier today - a huge thank you to all those who attended https://t.co/6NCHLdkrId

View on Twitter

Twitter

Greenlight on Twitter

All the latest updates explained in our #SEO magazine, packed with insights & strategy bites https://t.co/1LQ81jJkcd https://t.co/66VDwpzrc7

View on Twitter

Twitter

Greenlight on Twitter

RT @Stefan_LR: First half of the #GLSEOMasterClass down. So many notes! @GLDigital https://t.co/5Gi9sJyurm

View on Twitter

Twitter

Greenlight on Twitter

RT @Dvidesimtrys: @GLDigital office buzzing with SEO gurus. #SEO masterclass series https://t.co/0YM7F3BJ3f

View on Twitter

Twitter

Greenlight on Twitter

A huge thank you to everyone who attended our #SEOMasterclass, we loved putting it together & hope you enjoyed it https://t.co/tJRvuE1tAc

View on Twitter

Twitter

Greenlight on Twitter

It's the Queen's birthday - looks like it'll be the year of more digital interactions through social https://t.co/p25R0VrTZQ via @TheSun

View on Twitter

Twitter

Greenlight on Twitter

We're excited to welcome registrants to our #SEOMasterclass today at our offices for all the latest in SEO strategy https://t.co/hJscMB6uNj

View on Twitter

Twitter

Greenlight on Twitter

Since the #Google #AdWords changes, how has paid search changed? Full analysis in our blog https://t.co/vyaPHR8mk8 https://t.co/9FMPGqKwlC

View on Twitter

Twitter

Greenlight on Twitter

Which #Online #Dating brands were most visible for natural & paid search? #GLDSectorReport https://t.co/6Uz1X14o3S https://t.co/YlFUnY0May

View on Twitter

Twitter

Greenlight on Twitter

Did your #Sportswear brand outdo others online for natural visibility? #GLDSectorReport https://t.co/PUZtluMbiZ https://t.co/ZVoqEfBf1Z

View on Twitter

Twitter

Greenlight on Twitter

Which #Cycle brands were top of natural & paid search online? #GLDSectorReport https://t.co/9DfbDEFWlg https://t.co/Gm00Nt9rNd

View on Twitter

Twitter

Greenlight on Twitter

Did your #Golf brand outdo competitors online for visibility? #GLDSectorReport https://t.co/Chq8Y4MpjY https://t.co/YVIOVvQaVk

View on Twitter

Twitter

Greenlight on Twitter

Which #Watch brands were most visible across natural & paid search? #GLDSectorReport https://t.co/0JXUGuOdRt https://t.co/YH66IeYUtm

View on Twitter

Twitter

Greenlight on Twitter

Find out which #Jewellery brands were most visible online across key terms #GLDSectorReport https://t.co/J7FapBhuQK https://t.co/jbdkqvU0P7

View on Twitter

Twitter

Greenlight on Twitter

Did your #Shoe brand outdo competitors across top search terms & categories?#GLDSectorReport https://t.co/fmo8Rfr3lQ https://t.co/qAmShcElZ8

View on Twitter

Twitter

Greenlight on Twitter

How did your #Beauty brand fare against competitors for online visibility? #GLDSectorReport https://t.co/7L3TJMXvsc https://t.co/dxzf1a8COx

View on Twitter

Twitter

Greenlight on Twitter

Which #Fashion brands were most visible for natural & paid search? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/koVSOJzyBA

View on Twitter

Twitter

Greenlight on Twitter

Ahead of the Queen's birthday tomorrow, what better gift than a social media specialist?More on the hire via @TheSun https://t.co/p25R0VrTZQ

View on Twitter

Twitter

Greenlight on Twitter

A large percentage of top brands' #Twitter followers are fake, but how should that be managed by marketers? https://t.co/XyjtcwOdV2

View on Twitter

Twitter

Greenlight on Twitter

RT @HiscoxUK: The four Ps of pitching and how to make them work https://t.co/e5LLWs5z3q via @AndreasPouros from @GLDigital https://t.co/MJl…

View on Twitter

Twitter

Greenlight on Twitter

Only 1 day left until our #SEOMasterclass event, we're looking forward to welcoming registrants for an interesting morning of all things SEO

View on Twitter

Twitter

Greenlight on Twitter

Read our latest #SEO magazine for the latest on updates, usability & best practice insights https://t.co/1LQ81jJkcd https://t.co/GPQJjzTBiE

View on Twitter

Twitter

Greenlight on Twitter

RT @AndreasPouros: Thursday morning, Kings Cross, A Masterclass in Technical SEO - not too late to sign up......https://t.co/yyM67r0V1w via…

View on Twitter

Twitter

Greenlight on Twitter

Our Director of Paid Media @hannahkimuyu unveils how to make the most of the recent Instagram changes via @TheWallUK https://t.co/uduLWBjK1i

View on Twitter

Twitter

Greenlight on Twitter

Our #SEO Brief is now available, packed with all the biggest changes & updates that matter https://t.co/1LQ81jJkcd https://t.co/1xwRhiLImP

View on Twitter

Twitter

Greenlight on Twitter

Last chance to register for our Technical #SEOMasterclass to find out how to optimise & improve your SEO strategy https://t.co/qs5RmFiZtp

View on Twitter

Twitter

Greenlight on Twitter

A look into a Currys PC World event which included a huge social competition, cash prizes & giant washing machines https://t.co/BaNKR0Cquu

View on Twitter

Twitter

Greenlight on Twitter

We're thrilled with our @BRDigitalAwards nominations-find out about our entries in our blog https://t.co/Jmva6Oh8L9 https://t.co/I9Q46G7O0f

View on Twitter

Magazine

The SEO Brief: 2015 Review

The SEO Brief: 2015 Review

2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.

Read the magazine

Twitter

Greenlight on Twitter

How can your #brand benefit from the changes made to #Instagram's news feed? via @TheWallUK https://t.co/uduLWBjK1i https://t.co/nznD3UbHM8

View on Twitter

Twitter

Greenlight on Twitter

Did your #Online #Dating brand outdo others online for natural visibility? #GLDSectorReport https://t.co/6Uz1X14o3S https://t.co/2EzbQSw0p1

View on Twitter

Twitter

Greenlight on Twitter

How did your #Sportswear brand compare to others for online visibility? #GLDSectorReport https://t.co/PUZtluMbiZ https://t.co/lMgyIkpISd

View on Twitter

Twitter

Greenlight on Twitter

Which #Cycle brands were most visible for natural & paid search? #GLDSectorReport https://t.co/9DfbDEFWlg https://t.co/uoGbApziEW

View on Twitter

Twitter

Greenlight on Twitter

Find out which #Golf brands were most visible online across search terms #GLDSectorReport https://t.co/Chq8Y4MpjY https://t.co/3ABbr6frTy

View on Twitter

Twitter

Greenlight on Twitter

Which #Watch brands were top of natural & paid search online? #GLDSectorReport https://t.co/0JXUGuOdRt https://t.co/qcXk0N6dnG

View on Twitter

Twitter

Greenlight on Twitter

Did your #Jewellery brand outdo competitors online for visibility? #GLDSectorReport https://t.co/J7FapBhuQK https://t.co/ZZsi2N6niQ

View on Twitter

Twitter

Greenlight on Twitter

Which #Shoe brands were most visible for top search terms? #GLDSectorReport https://t.co/fmo8Rfr3lQ https://t.co/j9ZyT2BVYt

View on Twitter

Twitter

Greenlight on Twitter

Which #Beauty brands were most visible online across search? #GLDSectorReport https://t.co/7L3TJMXvsc https://t.co/fkHjjBqnWQ

View on Twitter

Twitter

Greenlight on Twitter

Our latest #Fashion #GLDSectorReport highlights which brands are leading online search https://t.co/glymnBpcfv https://t.co/1T5ZPe5s6b

View on Twitter

Press

The Facebookification of Instagram – how can brands benefit?

The Facebookification of Instagram – how can brands benefit?

With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?

View the news item

Twitter

Greenlight on Twitter

How has search changed now that right hand ads have been removed from Google? https://t.co/vyaPHR8mk8

View on Twitter

Twitter

Greenlight on Twitter

Our COO @AndreasPouros comments on news that over half of FTSE100 Twitter followers fake or inactive https://t.co/B6MAr0q0Og

View on Twitter

Twitter

Greenlight on Twitter

Facebookification of Instagram–how can brands benefit? by our Director of Paid Media, Hannah Kimuyu, via @TheWallUK https://t.co/uduLWBjK1i

View on Twitter

Twitter

Greenlight on Twitter

Our COO @AndreasPouros uncovers the prevalence of fake #Twitter followers for brands & how to overcome it https://t.co/XyjtcwOdV2

View on Twitter

Twitter

Greenlight on Twitter

Positions 1-4 in Google have become more important since right hand #ads were removed https://t.co/vyaPHR8mk8 https://t.co/7Jh1AglT2L

View on Twitter

Twitter

Greenlight on Twitter

Is your Technical SEO optimised to its best for your brand? Attend our #SEOMasterclass for all the info you need https://t.co/lP5itBmwJs

View on Twitter

Twitter

Greenlight on Twitter

Which #Fashion brands were most visible online across search in February? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/VvxuVDic44

View on Twitter

Twitter

Greenlight on Twitter

A look back at an incredible event held for Currys PC World involving a huge social campaign,cash prizes &... socks! https://t.co/BaNKR0Cquu

View on Twitter

Twitter

Greenlight on Twitter

We're so pleased with our #BRDigitalAwards nominations - read about our shortlisted entries here https://t.co/Jmva6Oh8L9 @BRDigitalAwards

View on Twitter

Twitter

Greenlight on Twitter

Our Director of SEO & Social Media, Adam Bunn, gives advice to #website owners on structural #SEO in our Q&A https://t.co/9hpOvXt8LI

View on Twitter

Twitter

Greenlight on Twitter

Join us for our Technical #SEOMasterclass on 21st April to find out how to optimise & improve your SEO strategy https://t.co/JBtD2autZs

View on Twitter

Twitter

Greenlight on Twitter

More than a month on, how has #Google removing right hand #ads impacted online search? https://t.co/vyaPHR8mk8 https://t.co/iq3b0DN3U0

View on Twitter

Twitter

Greenlight on Twitter

Read "How to effectively manage marketplace selling" by @GLCommerceLtd for insights, tips & challenges to consider https://t.co/HSxHwf4jvb

View on Twitter

Twitter

Greenlight on Twitter

RT @GLCommerceLtd: Considering #marketplace selling? We've put together a list of things to consider & platform functionality checklist htt…

View on Twitter

Twitter

Greenlight on Twitter

How real are your organisation's #Twitter followers? @AndreasPouros tackles the rise of fake & inactive followers https://t.co/XyjtcwOdV2

View on Twitter

Twitter

Greenlight on Twitter

Which #Online #Dating brands were most visible online across search? #GLDSectorReport https://t.co/6Uz1X14o3S https://t.co/G9Dkp5QD2a

View on Twitter

Twitter

Greenlight on Twitter

Which #Sportswear brands were most visible for top search terms? #GLDSectorReport https://t.co/PUZtluMbiZ https://t.co/vzVFWSu4z3

View on Twitter

Twitter

Greenlight on Twitter

Did your #Cycle brand outdo competitors online for visibility? #GLDSectorReport https://t.co/9DfbDEFWlg https://t.co/1rrVPICU1D

View on Twitter

Twitter

Greenlight on Twitter

Which #Golf brands were top of natural & paid search online? #GLDSectorReport https://t.co/Chq8Y4MpjY https://t.co/iG2g2XPCqI

View on Twitter

Twitter

Greenlight on Twitter

Find out which #Watch brands were most visible online across search terms #GLDSectorReport https://t.co/0JXUGuOdRt https://t.co/T2E69lUEAl

View on Twitter

Twitter

Greenlight on Twitter

Which #Jewellery brands were most visible for natural & paid search? #GLDSectorReport https://t.co/J7FapBhuQK https://t.co/dynzGvdj5n

View on Twitter

Twitter

Greenlight on Twitter

How did your #Shoe brand compare to others for online visibility? #GLDSectorReport https://t.co/fmo8Rfr3lQ https://t.co/PVt3ENDGBB

View on Twitter

Twitter

Greenlight on Twitter

Did your #Beauty brand outdo others online for natural visibility? #GLDSectorReport https://t.co/7L3TJMXvsc https://t.co/J6GPZVx5mm

View on Twitter

Twitter

Greenlight on Twitter

Which #Fashion brands were top of natural, paid & integrated search online? #GLDSectorReport https://t.co/glymnBpcfv https://t.co/oLwPaJTNiY

View on Twitter

Twitter

Greenlight on Twitter

RT @John_McCambley: At #PRSL16, @GLDigital's Andy Way will discuss - Strategies for extending the reach of your owned & earned content. htt…

View on Twitter

Twitter

Greenlight on Twitter

We're thrilled have 2 nominations at the @BRDigitalAwards this year - read more in our blog https://t.co/Jmva6Oh8L9 https://t.co/clEPnZ3G7W

View on Twitter

Twitter

Greenlight on Twitter

Find out the impact on #search since #Google removed right hand #ads https://t.co/vyaPHR8mk8 https://t.co/0y2TwX8etu

View on Twitter

Twitter

Greenlight on Twitter

Make your brand to shine online by attending our Technical #SEOMasterclass for all the latest know-how & insights https://t.co/GEE3nUbSDI

View on Twitter

Twitter

Greenlight on Twitter

Register now for our Technical #SEOMasterclass on 21/04/16 to find out how to optimise & improve your SEO strategy https://t.co/gfTtuMTcsH

View on Twitter

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2016 Greenlight. All Rights Reserved Terms & Conditions