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How to build web traffic without joining the dark side?

How to build web traffic without joining the dark side?

Getting noticed online and building site traffic is what all digital marketers are striving towards, yet many struggle with SEO despite their best efforts. It’s important not to be tempted to cheat and apply black hat SEO techniques or other such frowned upon practices. To make sure digital marketers aren’t swayed to the dark side, our Senior SEO Consultant, Jake Roman-Capon, recently sat down to answer key questions marketers want to know more on to make sure they’re able to build web traffic correctly.

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Festival of Marketing: The round-up

Festival of Marketing: The round-up

Two days. 12 stages. 200 speakers. 160 hours of content. It can only be the Festival of Marketing, which concluded on the 5th October. The annual conference brings together marketing professionals, industry pioneers and digital specialists for two days of insights on current challenges, innovations, business strategies and forward-thinking thought leadership. And on the 4th October, on the Brand & Creative stage, more than 200 delegates gathered to hear Matt Garbutt, our Creative Director, speak on the topic of ‘what does creativity in marketing look like today’. Here are the key takeaways from Matt’s session.

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The importance of internal links

The importance of internal links

Internal links, which are so often eclipsed by the flashier, hard-to-get external links, are the unsung heroes of SEO. They're an integral part of a safe, long-term digital strategy, ensuring that search engines and users alike are able to access and better understand your on-site content.

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Greenlight Digital participating at Lotame’s Ignite Europe Conference

Greenlight Digital participating at Lotame’s Ignite Europe Conference

We’re proud to announce that we’ll be participating at Lotame’s very first Ignite Europe conference. Lotame is a leading independent data management platform (DMP) that allows businesses to collect, organise, and activate audience data from multiple sources to power efficient and effective marketing campaigns.

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RT @GoggleSEO: This is awesome. PR & Outreach: An #SEO Fairy Tale https://t.co/OhZMF4XP2b via @GLDigital

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RT @stopgap: Almost one quarter of digital marketers don't track spend @smallbusiness @GLDigital https://t.co/nXRqNjaJXU https://t.co/g6KC3…

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Our Head of #Content and #Engagement explains the nuances between #PR and #outreach in today's #digital landscape… https://t.co/eZTIvI2asM

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Our Digital PR Specialist explains why traditional #PR is still relevant in #digital in our #bloghttps://t.co/Ul07ONlwhx

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In the run up to @piliveshow our Head of #SEO discusses the #customer #journey via @PerformanceIN Speaker's Corner… https://t.co/W6AHT91AoG

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Our Paid Media Analyst discusses #Google's new #ad format: #Showcase #Shopping ads in our #bloghttps://t.co/bBu3YRlbZI

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Make the most of #Google #Shopping, boost #performance with #audiences & #dynamic #retargeting and more in our #maghttps://t.co/KdSt4mrx8X

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Check out our #tips to build an effective #Instagram #Stories #strategy in our #blog https://t.co/cAfhzEdUiQ https://t.co/2CA6g4hajs

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Wasting half your budget

Wasting half your budget

Research by Greenlight reveals John Wanamaker’s infamous quote – ‘half the money I spend on advertising is wasted, the trouble is I don’t know which half’ – still holds true for much of the marketing industry in 2017, with just over a third (36%) of digital marketers confident their campaigns are targeting the right audience.

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What's the impact of #scandals on #influencers? Our Head of Content&Engagement comments on this topic via @TheDrumhttps://t.co/JMQGfRLVXV

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Our Senior #SEO Consultant discusses #Google Search Console's next #updates in our #blog https://t.co/fIx46oG76w https://t.co/xOXmGDtC1Y

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Our Paid Media Manager explains how to plan effective and engaging #Facebook #video #ads https://t.co/jYaOtbyYWa https://t.co/7nP9apeUac

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Our Creative Director will be discussing what #creativity in #marketing looks like at #FoM17 @FestofMarketinghttps://t.co/pvk8gpGhT5

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Find out how to apply #marketing #techniques to your #website pages in our #blog https://t.co/qvO1QMltrr https://t.co/V9Ma4u6HLp

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Our Paid Media Analyst gives his #tips on how to get #Google #Shopping right https://t.co/a5a0nOjqvK https://t.co/cdbrrspdym

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