By Greenlight | 17 November 2014 |
Over thirty people packed into Greenlight’s loft space last Thursday, 13th November, to hear what key industry speakers had to say about the importance of mobile, and the ever increasing significance it has to play in marketing.
By Andreas Pouros | 10 November 2014 |
It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.
By Andreas Pouros | 18 September 2014 |
Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.
By Greenlight | 09 September 2014 |
On Thursday 4th September, Greenlight and Google hosted an exclusive event in London for clients, showcasing Google's latest technology, Glass.
By Mariana Saraceni | 15 August 2014 |
Google announced this morning they will be enforcing the close variant feature at the end of September. While the news suggests advertisers will have more control over their campaigns, the reality is we actually lose control and potentially see some budget wastage as a result.
By Greenlight | 13 June 2014 |
BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.
By Inderpaul Rai | 09 June 2014 |
Last year, Google revealed plans to make one of the biggest changes to AdWords it had ever made with the announcement of Enhanced Campaigns. By no longer allowing advertisers to split campaigns by device its announcement was met with much furore and scepticism. Bing Ads was quick to assure customers it had no plans to do similar. However, last week it reneged on this to much disappointment.