By Greenlight | 23 May 2016 |
The SEO team at Greenlight look into the updates and changes that took place in 2015 and note why they're important for SEOs to consider in their day-to-day roles.
By Adam Bunn | 16 May 2016 |
Our Director of SEO & Social Media, Adam Bunn, looks at the most important patents granted to search engines last year.
By Becky Dunford | 06 May 2016 |
2016 quite possibly marked the biggest shake-up to search since the introduction of enhanced campaigns. The removal of right hand side ads has caused a stir with more ad format changes due imminently. We’ve seen Google shift its focus to a more performance-based model with clear investment going towards improving mobile and Shopping performance for Paid Search with a particular emphasis on eCommerce. The removal of right hand side ads has bumped up Shopping results with Google testing the positioning, and over the last few month’s expandable Shopping ads.
By Angela Knibb | 29 March 2016 |
Just over a month ago, Google revealed that it was removing the right hand side ads we’ve grown used to over the past few years. Now that we have a solid four weeks of data, we’re looking to answers some of the many questions which are puzzling advertisers, such as "what’s the effect of the removal of right hand side ads?", “will I have to pay extortionate CPCs?” and “how does this affect my CTR?”.
By Angela Knibb | 24 February 2016 |
Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and Search Partners with immediate effect.
By Greenlight | 07 December 2015 |
There’s no doubt that the biggest SEO event in 2015 has been the Google mobile-friendly algorithm update in April, also known as ‘Mobilegeddon’. The vast industry coverage and actions which followed have influenced how we think about mobile, however, many issues remain unresolved and many questions have been left unanswered.
By Adam Bunn | 07 December 2015 |
One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.