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Google Customer Match is finally here

Google Customer Match is finally here

Last month after much speculation and debate, Google finally announced the introduction of the long awaited Customer Match feature, which is undeniably the biggest move by Google towards a customer centric approach since the launch of RLSA in 2013.

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Online hotel booking made simpler with Google Hotel Ads

Online hotel booking made simpler with Google Hotel Ads

Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a move away from Google Hotel Finder which will be fulfilled by Hotels Ads, allowing hotels access to advertise and sell directly through Google, and, in turn, increase their brand’s visibility on the most popular search engine.

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The new metric from Google

The new metric from Google

As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!

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Google cracks down on app install interstitials

Google cracks down on app install interstitials

Google have announced a new update to its mobile algorithm in an effort to improve user mobile browser experiences. From November 1st, mobile web pages that show an app install interstitial (large overlay ads that suggest you download the site's app) which hides a significant amount of page content will no longer be considered mobile-friendly.

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The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

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Google’s new search console API is now available!

Google’s new search console API is now available!

At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).

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The spotlight on export: a Google perspective

The spotlight on export: a Google perspective

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.

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