By Stefania Romanelli | 24 June 2016 |
Known by a few different names over the years, what’s now called “Zombie traffic” has started to gain more and more attention in the SEO world as of late, particularly in the last year or so. A massive debate is now taking place on the WebmasterWorld forum on the topic. The term refers to traffic by a group of organic users coming from Google who behave like zombies; dwelling on the site and slowly browsing from page to page, but not converting. Zombie traffic seems to have a seasonal component, occasionally originating from geographic areas far from the ones relevant to the website.
By Haydn Squibb | 22 June 2016 |
Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition and could implement those keywords on your site, there was a high chance you’d get all the traffic you’d ever wanted – simple right?! But are keywords still valuable and will they continue to be?
By Apolline Uong | 08 June 2016 |
For anyone who has watched (or attended) the Google Performance Summit, held in May of this year in San Francisco, it’s evident that Google is shifting to mobile. Google is releasing different solutions to make mobile strategy more efficient for advertisers in the form of better visibility with expanded text ads, responsive display ads and more accurate bids across devices. Google is also rolling out new Local Search Ads on Maps to empower online to offline strategy.
By Greenlight | 24 May 2016 |
Shopping continues to be very much a key channel for retail as it tends to be the driving force behind top performing campaigns in terms of sales and revenue driven overall, as well as an enabler to make generic terms work. Furthermore, Shopping helps drive year-on-year traffic up thanks to the ever-increasing retail space available. To take full advantage of this, we have to treat Shopping as a channel in its own right and bring the granularity and efficiencies from Search into our Shopping campaigns. Read on for all the tips and best practice insights that you need to get the most out of Google Shopping.