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Insurance search volumes down 11 per cent

There were 1.6 million insurance-related searches on Google UK in April compared to January’s 1.9 million. Over the period, travel insurance was the only sector that held steady search-wise, according to Greenlight's latest insurance sector report.

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Online searches for ISAs soar

According to Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’, searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

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