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Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.

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Blog Posts

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Press

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Blog Posts

Effectiveness of advertising on Facebook called into question by BBC's ‘VirtualBagel’ experiment

For Greenlight and many other agencies and brands, advertising on Facebook has become part of the 'usual mix. We specifically saw our Facebook investment (client media spend) overtake both Yahoo and Bing collectively at the start of 2011, hinting the channel has constant growth and is delivering a strong enough return to invest more.

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Press

BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective

The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack of interest in a targeted market is often the result of poor targeting of adverts and Greenlight agrees.

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Blog Posts

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Press

Christmas comes early for Digital Marketers

Greenlight has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

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