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Effectiveness of advertising on Facebook called into question by BBC's ‘VirtualBagel’ experiment

For Greenlight and many other agencies and brands, advertising on Facebook has become part of the 'usual mix. We specifically saw our Facebook investment (client media spend) overtake both Yahoo and Bing collectively at the start of 2011, hinting the channel has constant growth and is delivering a strong enough return to invest more.

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Press

BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective

The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack of interest in a targeted market is often the result of poor targeting of adverts and Greenlight agrees.

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Blog Posts

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Press

Christmas comes early for Digital Marketers

Greenlight has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

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Blog Posts

Greenlight lines up biggest names in the Search and Social Space for Christmas Conference

Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.

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Blog Posts

Joined up Marketing: In with the old, in with the new

Online marketing activities, from SEO, pay per click (PPC) and the new frontier of social media, are often found not only running independently of each other but of all other PR and marketing activities within a business. Now that these new media channels have proved they are here to stay, the important thing for businesses is how to go about complete integration with the other long standing and established channels.

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Blog Posts

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

With the Diamond Jubilee behind us, and less than 50 days until the start of the Olympic games, things are starting to ramp up for Olympic sponsors. However, the last two weeks reveal the down sides to Olympic sponsorship, with social media playing a central role in delivering the challenge. Find out how the brands we're following have faired and if they're on track when it comes to working the social media relay in their favour.

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