Display Advertising

Blog Posts

Google relinquishes ‘last look’ auction privilege

Google relinquishes ‘last look’ auction privilege

Google has announced that it’s going to be altering its auction process to no longer favour its own bids over other exchanges. As a result, it has relinquished the ‘last look’ privilege that it previously held through the DoubleClick AdExchange, which allowed Google to bid on every impression, resulting in it having the ability to outbid other buyers in auctions.

View the blog post

Magazine

Programmatic Display: Driving Efficiency, Immediacy And Control

Programmatic Display: Driving Efficiency, Immediacy And Control

The evolution of programmatic trading is probably one of the biggest and most significant changes within the digital space. For many digital marketers, it’s been a long time coming, and a welcome change to how we buy and sell media. Programmatic trading, however, will continue to evolve as we see marketers and brands debate transparency, efficiency, big data, viewability, mobile and attribution. Our programmatic display magazine sees our experts uncover the trends and considerations that are core to a marketer's arsenal as well as prominent innovations that are re-shaping the digital landscape.

Read the magazine

Blog Posts

Creating a brand safe environment for your ads

Creating a brand safe environment for your ads

Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.

View the blog post

Magazine

Programmatic TV: The New Frontier Of Automated Ad Buying

Programmatic TV: The New Frontier Of Automated Ad Buying

Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.

Read the magazine

Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

Read the magazine

Blog Posts

The battle of the ad blocker and the Facebook fight back

The battle of the ad blocker and the Facebook fight back

Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.

View the blog post

Blog Posts

International search remarketing using programmatic display

International search remarketing using programmatic display

With the endless amount of information available, including product reviews, recommendations, location access and price comparison sites, consumers don’t always follow the linear path of search, click and buy. Today, the purchase funnel resembles a flight map as consumers engage with multiple screens and channels during their shopping journey and evaluation process.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions