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Creating a brand safe environment for your ads

Creating a brand safe environment for your ads

Google was recently summoned by ministers as the government pulled ads over extremist content. It isn’t unheard of to see ads up against ‘inappropriate content’, which can be anything from adult content to violent or racial propaganda. But how can we control the internet? The simple answer is, we can’t – but what we can do is try mitigate the problem through our processes.

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Magazine

Programmatic TV: The New Frontier Of Automated Ad Buying

Programmatic TV: The New Frontier Of Automated Ad Buying

Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.

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Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

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Blog Posts

The battle of the ad blocker and the Facebook fight back

The battle of the ad blocker and the Facebook fight back

Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.

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Blog Posts

International search remarketing using programmatic display

International search remarketing using programmatic display

With the endless amount of information available, including product reviews, recommendations, location access and price comparison sites, consumers don’t always follow the linear path of search, click and buy. Today, the purchase funnel resembles a flight map as consumers engage with multiple screens and channels during their shopping journey and evaluation process.

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Blog Posts

Say hello to the ‘buy button’ on your Google search results

Say hello to the ‘buy button’ on your Google search results

Earlier this year, we considered the implications of adding a ‘buy button’ to Google search results. This would allow users to purchase products directly from a search result page, allowing Google to have full ownership of the shopping experience. Bringing the buying cycle full loop through Google will further entrench the brand as a search hub as it extends its offering to another service which improves the customer journey.

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Blog Posts

YouTube: The latest giant storefront in online advertising

YouTube: The latest giant storefront in online advertising

Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.

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