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Paid Media Brief: Display Edition

Paid Media Brief: Display Edition

This edition of the Greenlight Paid Media Brief is a collection of articles focusing on one of the biggest disciplines in the industry at the moment; Display. With a little help from some of our partners, including Quantcast, eXelate and VE Interactive, this brief covers everything you need to know about Display.

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Blog Posts

Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Blog Posts

Retailers far more exposed to vagaries of the weather than they once were

Greenlight has on several occasions talked about the impact of the weather on online sales and the need for online vendors’ SEO and PPC campaigns to flexibly accommodate and easily adapt to any sudden turn of tide. So it’s interesting to see retail research agency and consulting firm, Conlumino, in its analogy of the BRC’s latest retail sales results, note just how much of a role the weather – aside from the economy, has shaped them, when compared to the same time last year.

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Blog Posts

Google Shopping: Get Ready for the Big Changes!

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.

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Blog Posts

Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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