CPC

Blog Posts

Initial impact of Google removing right hand side ads

Initial impact of Google removing right hand side ads

Just over a month ago, Google revealed that it was removing the right hand side ads we’ve grown used to over the past few years. Now that we have a solid four weeks of data, we’re looking to answers some of the many questions which are puzzling advertisers, such as "what’s the effect of the removal of right hand side ads?", “will I have to pay extortionate CPCs?” and “how does this affect my CTR?”.

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Blog Posts

Going international with PPC & why you should do it

Going international with PPC & why you should do it

We live in a world where it’s becoming increasingly easier to be an international vendor and/or consumer. Overseas consumers are coming online at an incredible rate and according to Internet World Stats, the Middle East and Africa have the fastest growing online populations, whilst Asia accounts for a staggering 44.8% of internet users. There are plenty of eCommerce sites in the world, but only a small fraction of them truly serve an international audience.

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Blog Posts

Google's official line on best practice faceting

Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.

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Press

Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014

Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.

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Whitepapers

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Blog Posts

The Content King abdicates and it’s Presentation that takes the crown

Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.

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