By Hannah Kimuyu | 31 January 2014 |
At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.
By Hannah Kimuyu | 19 December 2013 |
5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.
By Greenlight | 19 September 2013 |
Presentation by Hannah Kimuyu given at On The Edge Digital Conference, Birmingham, 19 September 2013. Key takeaways: •Growth of multi-device •The challenges & opportunities •How to get ready •Success story. Learn about the five steps for finding success with mobile
By Hannah Kimuyu | 04 July 2013 |
With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.
By Angela Knibb | 07 February 2013 |
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.
By Christina Tsiripidou | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.