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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

The Apple Watch: Is it worth the gamble for marketers?

The Apple Watch: Is it worth the gamble for marketers?

Today marks a huge milestone in the tech calendar - the Apple Watch is now available at a store near you. We’ve known about it since September 2014, but we’re not sure how much will change once it hits the market, all we know is that everyone is very excited. Whilst we’ve been adapting to users becoming more mobile, has Apple just given us reason to throw our plans in the bin and start over again? It would appear not.

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Blog Posts

What Google's latest algorithm update means for marketers

Last year Google started providing site owners with reports on its assessment of mobile usability, primarily looking at three overall factors: how well the site fits into a smaller screen size; whether the font size adjusts correctly for readers on mobile devices, and how well-spaced buttons and links are for pressing with fingers and thumbs. Google was able to start reporting on this because its crawlers (the software with which it discovers and catalogs content on the web) had become advanced enough to accurately replicate what a user’s experience of your site would be. The changes being rolled out now by Google simply takes these factors and makes them part of the algorithm by which pages and content are scored and ranked.

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Blog Posts

Is Google Bringing Intent to Audience Targeting?

Ever wanted to reach a specific group of people, whose email addresses you just happen to have, without emailing them? Facebook Custom Audiences, along with Twitter Tailored Audiences, is the way to go. These products allow you to target users by email address when they log into these social platforms. So we can only target by email address across social media, right? Perhaps not so for much longer.

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