Articles by Hannah Kimuyu
Hannah has worked in Paid Search for over 11 years and is responsible for managing and delivering the agency's paid media strategy for all clients. Through this role she also consults for some of Greenlight's largest international clients, including Talk Mobile, American Express and New Look. Prior to Greenlight, Hannah worked with the Energy Saving Trust and Capital.
By Hannah Kimuyu | 29 August 2007 |
Search marketing has seen explosive growth since its birth, and owes its rapid adoption by marketers to the increasing volume of consumers that use search as part of their every day lives. Its main role has always been to help the consumer find relevant products, services or information via the web. With user attention almost solely focused on the results on the first page, it stands to reason that being on page one on a major search engine should produce a significant amount of qualified traffic, sales and of course a strong revenue stream.
By Hannah Kimuyu | 14 February 2008 |
The findings from trade organisation European Interactive Advertising Association (EIAA) indicate that advertisers are diverting spend away from TV and print into online. Much of this transition will see online ad spend rise by over 65% in 2008. A big part of this expansion includes a boost in E...
By Hannah Kimuyu | 03 September 2008 |
With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.
But is there all that much to miss?
Launched by Google in 2005, Best Practice Funding (BPF) was...
By Hannah Kimuyu | 05 March 2009 |
By Hannah Kimuyu | 15 June 2009 |
On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.
According to Google the change will benefit both users and advertisers by reducing the number of ge...
By Hannah Kimuyu | 17 January 2012 |
2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?
By Hannah Kimuyu | 05 August 2011 |
At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in less than five minutes'. Google Express is actually a rebrand of Google Boost, an earlier product launched last October 2010 in the U.S. Boost was a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. In essence the principles are the same, except for the name.