Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Magazine

Getting Your Shopping Campaigns Right For Christmas

Getting Your Shopping Campaigns Right For Christmas

Google Shopping has experienced rapid growth over the last few years, seeing the channel establish itself as the predominant revenue driver for many retailers. The holiday period – which actually begins a lot earlier than you would assume, with 48% of holiday shoppers admitting that they did the majority of their shopping on or before Black Friday - places a strong emphasis on preparing a foolproof plan for Shopping campaigns.

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Discover the key insights from our #MobileMasterclass event in our summary blog on what matters in #mobile right no… https://t.co/767LSRLJ3t

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Amidst all the Christmas ads that our out,what really is the key to getting audiences to connect with your #contenthttps://t.co/bD9sutUOxQ

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Get hints & best practice advice from our experts to deliver a winning #digital #Christmas #campaignhttps://t.co/2qRtHxX3UH

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The qualities & attitudes that contribute to strong #leadership as defined by our COO @AndreasPouros in our Q&A blo… https://t.co/g44eVAPxjv

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Prepare for #change - here's what we know about the #mobilefirst #index & its implications for #SEOhttps://t.co/d5eKf0uuwM

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Our Group Client Partner talks on our approach to driving results which earned us Elite status in the Digital Censu… https://t.co/JW72GnGOyK

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How do #digital #marketers feel about their roles & the #marketing industry overall? #41HourReporthttps://t.co/ti8v6Ahwsm

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Are you #leadership material?Our COO @AndreasPouros explains the qualities that make a great #leader in our Q&A blo… https://t.co/GnBqOFBqZP

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Only 26 days left until #Christmas - here's how to make the most of the last few days with your #digital #campaignshttps://t.co/g9bTpJpC48

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RT @CMOEvent: A #CMO blog on 'Brave New World?' by @GLDigital https://t.co/XuPxuQWtEC #CMOevent

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We're thrilled to have secured top positions & to have achieved #elite status at @TheDrum #DigitalCensus this year… https://t.co/W12kKG8Ah0

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Here's what you've been waiting for - all the latest information on the mobile-first #index in our blog… https://t.co/tzoKpnkPfD

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Fantastic to see our #ThroughTheLens competition for Millennium Hotels & Resorts has achieved such good coverage… https://t.co/MAnBnkJ7MU

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With all the #Christmas #ads that are out, just how do you make your #audiences feel connected to your #content?… https://t.co/EvOosTbtQr

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Not long until the #UKsearchawards when we'll find out how our 3 nominated entries have done #fingerscrossedhttps://t.co/hMK2IqB2ww

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Make this #Christmas your best yet with our #digital experts' advice on how to create a winning campaign… https://t.co/3L5LVaUKQw

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Here's how our new #data science & #audience insights service will tackle some of marketing's biggest issues… https://t.co/Qi0PHKDg9i

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RT @BizReviewEurope: 5 tips for #marketing at #Christmas | https://t.co/GsvEpbERmR | @GLDigital #BlackFriday https://t.co/jHraCw8nj2

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Lovely treat laid on by @hannahkimuyu for our hardworking staff who've worked tirelessly on #BlackFriday campaigns… https://t.co/pHJZJl6U2D

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Our #SEO Consultant behind award-winning #BlackFriday campaigns gives his advice on how to optimise for the day… https://t.co/92kU5OmOMi

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Read our guide to #Christmas #digital #campaign planning to get inspiration & tips on how to make 2016 your best… https://t.co/TMHoO6Txy6

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It's #BlackFriday! Find out how we smashed targets & increased visibility this time last year in our case study… https://t.co/hiBkxWnUfp

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Get your #digital activity noticed this #Christmas thanks to our experts' top tips & strategies in our dedicated ma… https://t.co/5qD5DBKfoY

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T-1 day until #BlackFriday - have you got your #technical #SEO optimised & set up to maximise visibility?… https://t.co/ut30bFETtW

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Create #emotive #content & be #mobile-friendly -some of the tips from @AndreasPouros for #Christmashttps://t.co/ndrwHUjGHn

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Our COO shares his insights & advice on what makes a person a strong #leader as part of our latest Q&A blog… https://t.co/Niq1AQX7bB

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Thrilled to announce we've secured top positions in @TheDrum Digital Census: #5 for #client, #8 for #elite & #19 fo… https://t.co/3RkE7Rvgmz

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RT @Mktg_M_Series: Congrats to our #SLManc16 partners @GLDigital @searchlabs @Branded_3 for featuring in The Drum's Digital Census https://…

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Create #winning #Christmas campaigns thanks to our experts' #tips & #strategies across #PPC. #SEO & #contenthttps://t.co/8sr2Po34DO

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Our best advice & #tips from our #SEO Consultant to get the most our of your #BlackFriday #campaignhttps://t.co/reJRM4AOaY

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The best advice our COO @AndreasPouros has to offer for #marketers in the run up to #Christmas via @BizReviewEuropehttps://t.co/zza9p1po93

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Our new service will tackle some of #marketing's biggest #challenges: fragmented #data & disjointed #user #journeyshttps://t.co/VFMcKbsYFG

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Winning strategies from our experts across #PPC.#SEO,#content,#paidsearch & #display for a great #Christmas campaig… https://t.co/6CgZBsX8V4

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Our COO @AndreasPouros outlines the #skills & #experience that are important for strong #leadership in our Q&A blog… https://t.co/BIFPEiPMS2

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#SEO insights & tips from our consultant behind award-winning campaigns for #BlackFriday https://t.co/K981Vc6eFA https://t.co/P9CCcooaW3

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Do people or devices create #complexity? @GoogleUK first #SearchBeyond blog gathers industry experts' opinions… https://t.co/LLHm3KKMH0

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Our COO @AndreasPouros uncovers the characteristics & qualities that underpin strong #leadership in our Q&A blog… https://t.co/SKdW7RZqeG

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RT @BizReviewEurope: 5 tips for #marketing at #Christmas | https://t.co/EDzGNjvIzr | @GLDigital #christmasshopping https://t.co/YDhAXyurlW

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Our Head of #Display explains how to improve #user #experience on #mobile thanks to a creative cross-device strateg… https://t.co/qnxLwKZ47M

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Insights from our #PPC.#SEO,#display,#content & #paidsocial experts on how to create a winning #Christmas campaign… https://t.co/ZtZn2H0sfo

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How our new service will tackle #fragmented #audiences & disconnected #data points https://t.co/OmeMjfDRkg https://t.co/tqTGat8KeY

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With #BlackFriday around the corner,here's our #SEO consultant's top advice on how to prepare & optimise for the da… https://t.co/NP7DS9zXLK

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Develop a clever #SEO #strategy and other top tips on how to get best results this #Christmas via @BizReviewEuropehttps://t.co/P6Bt42laLQ

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RT @Mktg_M_Series: Guest Post: Welcome to a mobile-first world by @GLDigital's Head of SEO - Bea Patman! https://t.co/pEzCDkRxC4

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Here's how our new #data science & audience insights service will help solve the issue of fragmented audiences… https://t.co/It6dNMcBet

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Have you optimised your #digital #Christmas campaigns as much as possible? Our experts share their tips & strategie… https://t.co/UYwIo7RZyt

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Your industry may be deemed boring, but your #content needn't be - tips to bring dry topics to life in our blog… https://t.co/PmVGcwmRJd

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Improve #user #experience on #mobile thanks to creative use of programmatic #display to make the most of the channe… https://t.co/g9ZsW5sK6r

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Our #SEO consultant behind award-winning campaigns shares his advice on how to plan & optimise for #BlackFridayhttps://t.co/JNpptI3cVM

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Get our experts' tips & strategies for #Christmas planning across #SEO,#content.#PPC & #display in our new magazine… https://t.co/bNsgVQFNLB

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Do people or devices create #complexity?Read @GoogleUK first Search Beyond blog featuring our Director of Paid Medi… https://t.co/kHX4XtHImq

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Find out the 5 most best tips our COO @AndreasPouros would give marketers in the run up to xmas via… https://t.co/GcR0iTniQy

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Our Data Science & Audience Insights service is here to make sense of a huge #marketing issue: fragmented audiences… https://t.co/zGbAbezHqo

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Our COO @AndreasPouros explains the #skills & characteristics behind strong #leadership in our Q&A blog… https://t.co/691QWJZjau

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What's the key to a successful #Christmas #digital #marketing campaign across channels? Our experts give their tips… https://t.co/GxIoET2njA

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RT @BizReviewEurope: 5 tips for businesses #marketing at #Christmas | https://t.co/nGvOd4sJTt | @GLDigital https://t.co/F05kYXqFga

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Our very own @hannahkimuyu joins @google for its 1st #SearchBeyond session "do people or devices create complexity"… https://t.co/ESz5YLAeVU

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Our #SEO Consultant behind #awardwinning campaigns reveals his best practice strategies for #BlackFriday in our blo… https://t.co/RSb445h0KK

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How are your #digital #Christmas campaigns looking? Get tips, strategies & insights from our latest magazine… https://t.co/QrdRxlKxcq

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#leadership & #management are 2 very different things - here's what makes a great leader from @AndreasPouros Q&A… https://t.co/vdZsqW8wtM

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Top #tips from our COO @AndreasPouros on what matters most in #digital #marketing at #Christmas via… https://t.co/q9I40ilF2I

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Improve #UX on #mobile by adopting a cross-channel approach to your campaigns with #programmatic #displayhttps://t.co/wTlmUzA2az

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Good #leaders are much like an older sibling - more on strong #leadership by @AndreasPouros in our Q&A blog… https://t.co/RYk5gbCLRH

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Our COO @AndreasPouros gives his top 5 #tips to creating a great #Christmas campaign via @BizReviewEuropehttps://t.co/Mn883oyrwU

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Drive results & improve #user #experience by using #programmatic #display as part of your #mobile #strategyhttps://t.co/YqUClanrrL

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Do devices or people create #complexity? See what was discussed at #Google's first #SearchBeyond expert session… https://t.co/cYrFXX5COm

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Our #data science & #audience #insights department has been developed to save budget & drive top results for brands… https://t.co/2WVKgLX9Mf

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What do #marketers need to get right to create a winning #Christmas #campaign? Here's what our boffins have to say… https://t.co/HutBXGT7xK

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It's nearly #BlackFriday so we wanted to share some of our top #SEO #tips on how to optimise for the day… https://t.co/72A5jlmTJl

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Magazine

A Guide To Christmas Campaign Planning

A Guide To Christmas Campaign Planning

Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.

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Understand how #programmatic #display can optimise #UX for #mobile journeys thanks to our Head of Display… https://t.co/byLPg1ah2S

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We have a shiny new #data service within the #agency which will improve #targeting & understanding of #audienceshttps://t.co/LM0tH3bhGa

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Discover @AndreasPouros top 5 #marketing #tips for #Christmas in his contributed article for @BizReviewEuropehttps://t.co/FYWQAcjLgr

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RT @Mktg_M_Series: Just one of the sessions we've got lined-up #SLManc16 in Manchester on 29/11/16; Looks interesting @GLDigital #SEO #Digi

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Find out what makes working at Greenlight fun in our new #video from some of our longest serving & most recent staf… https://t.co/iHgCLxRRdd

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See the highlights & key takeaways from our #MobileMasterclass event in our #video featuring #Google &… https://t.co/xbBY4YJz1X

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See what @AndreasPouros five #tips for #marketers are in the run up to Christmas in his article in @BizReviewEuropehttps://t.co/AFKFjZwkBL

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Our #MobileMasterclass #event revealed the key areas #marketers need to focus on to optimise #mobile #experiencehttps://t.co/bbn5zxniSO

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Our COO @AndreasPouros takes part in our Q&A to uncover what makes a great #leader & what attributes are important… https://t.co/splTbZdB5W

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Breathe life into your #content even if you work in a 'boring' or 'dry' industry https://t.co/v4c4z7GYf3 https://t.co/0UNZOES780

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RT @CMOEvent: A #CMO blog on 'Brave New World?' by @GLDigital https://t.co/fIpAJTF97w #CMOevent

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RT @BizReviewEurope: 5 tips for #marketing at #Christmas | https://t.co/AsoSbOr0aY | @GLDigital https://t.co/kgUUmjmxKL

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RT @TJohnson_CP: @GLDigital GO #DataScience. This is becoming more and more apparent in every industry. Its all about how we use it #Driven

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Not long until the #uksearchawards - fingers crossed our #nominations #win on the night https://t.co/TRkX9feFS0… https://t.co/N2oNcS1bf6

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Our Director of Paid Media & other digital experts join #Google #SearchBeyond to discuss the causes of #complexityhttps://t.co/hRw1Ohq9L2

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Here's how #programmatic #display can improve cross-channel #user #experience https://t.co/V5pWjoWo6Q https://t.co/cIDQVY1egi

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One of the biggest challenges for #marketers is fragmented #data & #targeting #audiences inappropriately… https://t.co/QE7QPKDtnK

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What makes people who #work at Greenlight different? Our #video uncovers what it's like to work here #wegiveashi*… https://t.co/BS6Vx9NOnf

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Find out more about our #affiliate #marketing programme for leading #travel #brand #Hurtigruten in our blog… https://t.co/JuqBsjI0jt

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So you're industry is seen as boring but you don't want your #content to be? Here's how to break away those shackle… https://t.co/fSOb2QVHcJ

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Get the most out of your #mobile #marketing #strategy by using #programmatic #display to offer the best #experiencehttps://t.co/zR1eKW8nM2

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The strength of a team comes from strong #leadership: here's @AndreasPouros insights into what makes a good #leaderhttps://t.co/ZJHVYWeQ6y

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Proud that our very own @hannahkimuyu was part of #Google's first Search Beyond session on #complexityhttps://t.co/RUv6HCYJ3J

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Ensure your budget goes towards the right audience - here's how our new Data Science & Audience Insights can help… https://t.co/WSMNgAIPtU

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RT @CMOEvent: In 2013, @GLDigital was ranked as the UK's No.1 digital agency by The Drum #CMOevent

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Understand the state of #digital #marketing today & #marketers' sentiments based on our recent survey… https://t.co/7JhnE57YVG

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All the highlights from our #MobileMasterclass event on cross-channel #mobile #strategy summed up in our #videohttps://t.co/HzvvrxfFKT

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Here's how you can use #programmatic #display to offer the best cross-channel #mobile experience… https://t.co/GTnr0b6Y7q

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Even if your industry is considered boring your #content needn't be - here's how https://t.co/v4c4z7GYf3 https://t.co/uK2gjfcpjV

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A good leader is like a good older sibling:characteristics of strong #leadership from @AndreasPouros in our Q&A blo… https://t.co/WrkXI3aHTK

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RT @CMOEvent: @GLDigital is a multiple award-winning agency, building and executing digital campaigns in 29 languages and 42 territories #C

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We're proud to announce the launch of our Data Science & Audience Insights department - more on the service here… https://t.co/X5GXKu5jqQ

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Read about our #DADI award win in @AgencyRegister latest blog https://t.co/Wh5AJ3Rwlb & more on our entries here… https://t.co/pRwdLA5LsK

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Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

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Get the takeaways from #Google's first 'Search Beyond' session featuring our Director of Paid Media… https://t.co/tJdNGuiYt2

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Read about our new #digital #marketing #service 'Data Science & Audience Insights' in our press release #growinghttps://t.co/CeN7el8QlQ

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Press

Greenlight launches Data Science & Audience Insight Department

Greenlight launches Data Science & Audience Insight Department

Leading independent integrated digital agency, Greenlight Digital, today launches its Data Science & Audience Insight Department, with the aim to help clients better understand new and existing audiences, recognising that audience identity is essential for brands.

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RT @Mixingdigital: The Good, Bad & the Downright Ugly! Join @GLCommerceLtd next week @heddonstkitchen #replatforming https://t.co/sIpymBPnpO

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Looking forward to the #SLManc16 event at the end of the month where we'll be hosting a roundtable on the #UX & #SEO Venn

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Don't let your #content hold your brand back because your industry is considered boring! Tips & advice in our blog… https://t.co/6TiIbm8S5l

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Develop your #organic #mobile #strategy thanks to our Head of SEO's article on what #marketers should be focusing o… https://t.co/5ErJgLh4DL

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Advice on what #skills & #knowledge make a good #leader from our COO @AndreasPouros in our latest Q&A blog… https://t.co/n4SBqa69lZ

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Read more on our #DADI award-winning campaign for our client #Footasylum via @AgencyRegister latest blog… https://t.co/7aaILWzxhH

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Get key points from #Google's first 'Search Beyond' session on #mobile #complexity featuring our Paid Media Directo… https://t.co/VnZwnADU0W

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Many #marketers don't have their #mobile #strategy up to scratch - our magazine has the trends & know-how you need… https://t.co/CIQ6bciJBw

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As one of the fastest growing technologies in history, it's time for #marketers to optimise their #mobile #strategyhttps://t.co/SomZVTeXmM

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A few more weeks until we find out if any of our nominated #UKSearchAwards entries are #winners @uksearchawardshttps://t.co/jcoVgUc5rE

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Our Head of #SEO explains the key areas to focus on to develop an #organic #mobile #strategy https://t.co/mB74kLYPy3 https://t.co/uyxisL2qpH

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See what our Heads of SEO, PPC & display think marketers need to focus on to develop a successful #mobile #strategyhttps://t.co/3W3T1jxJ5D

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Read our new Q&A blog with @AndreasPouros on strong #leadership & the #skills, #knowledge & #experience that matter… https://t.co/3jeTiiVNH2

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Want to #work at Greenlight?See what our staff have to say on what makes it so #fun & #rewarding to work here… https://t.co/4BvqMyQgce

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#recognition, #salary & #planning: find out what's on #marketers' minds thanks to the recent #survey we undertook… https://t.co/Dk86UNQWYz

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Our Director of Paid Media & #Google uncover their key takeaways from our #MobileMasterclass #event in this #videohttps://t.co/IUtodoNFAp

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Find our about our #creative #affiliate #marketing programme for a major #travel brand https://t.co/2tJsDp6sPx https://t.co/zfoc07UFvo

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Just because your #industry is perceived to be 'boring' doesn't mean your #content #strategy needs to be - tips her… https://t.co/QGHCCpG1VF

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Our Head of SEO uncovers what's needed to develop a solid #organic #mobile #strategy https://t.co/mB74kLYPy3 https://t.co/LWMjPEwBLZ

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Our COO @AndreasPouros explains the #skills, #knowledge & #experience required to be a good #leader in our Q&A blog… https://t.co/PSQg3JThho

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RT @John_McCambley: Welcome to a mobile-first world by @GLDigital's Head of SEO - Bea Patman! https://t.co/ZIS2WVjWcz #SLManc16 #SEO #mobil

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Get all the highlights & key takeaways from our #MobileMasterclass #event to optimise your #mobile #strategyhttps://t.co/TCDN0oWYDK

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Digital marketers lacking recognition, with many feeling underpaid - our findings from our survey of 200+… https://t.co/IbqQBDtD3j

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Bring on the 30th Nov when we'll find out if our nominated campaigns will win at the @uksearchawardshttps://t.co/Iejds4ngNj

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Here's a look at one of our recent #affiliate #marketing campaigns we're working on for #travel brand #Hurtigrutenhttps://t.co/7Jzxi0Mni2

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Make the most out of the opportunities available on #mobile & learn how to develop an organic mobile #strategyhttps://t.co/bgbRL9cCxT

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Here's our tips on how to liven up your #content if your industry isn't the most exciting https://t.co/v4c4z7GYf3 https://t.co/mlTQH9klQm

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A look into one our recent #affiliate #marketing campaigns which spans the UK, Germany & US for a big #travel brand… https://t.co/ZBKb1E4qZf

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All the takeaways & tips from our #MobileMasterclass summarised in our #event video #mobile #Google #bestpracticehttps://t.co/bbvH2D9z9b

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Every #marketer that's looking to optimise #mobile #strategy needs to know about mobile moments… https://t.co/1SuKOE2vMl

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Find out more about the campaign that won us an #award at the #DADIs this month #Footasylum #paidsearchhttps://t.co/ezZ4J3XH2A

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Our Head of SEO outlines what matters when developing your #organic #mobile #marketing strategy in our magazine… https://t.co/PGpE4ZEXgn

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