Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Excited to see we're in the @Econsultancy Top 100 Digital Agencies 2015 - in the top 50 no less! http://t.co/mpMlWLBzT1

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Get your #Instagram strategy to deliver real returns with #influencer #marketing that really speaks to your audience http://t.co/NJuF8IwitV

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Google 'Now On Tap' marks the growing importance of mobile search marketing - find out more http://t.co/bkWCjCTr18 http://t.co/jLkDcsx5Wd

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A social media listening strategy is essential to truly interest & engage your target audience http://t.co/qtk8Qcg0k7 http://t.co/zcMO8q71vY

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Great feature in @EssRetail for our multichannel digital campaign with Maplin - read more here http://t.co/wKSzJu5ZsP http://t.co/4Iey8nxNkE

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Everything you need to know about Google Now On Tap & how it affects mobile search here http://t.co/gj4SK7cAft http://t.co/c9GebUiTbH

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Holidays

Holidays Sector Report - April 2015

Holidays Sector Report - April 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

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Which search engines are most prominent in which markets? Find out here http://t.co/TswWVa67Jk http://t.co/5BermX2McO

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Get the most out of #Instagram with an outreach campaign http://t.co/u5ZD2hPQMF http://t.co/XBRDw7VC5p

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Shop now buttons added to #Pinterest & #Instagram - what does this mean for #retail? http://t.co/Eb8l1tJsz8 http://t.co/f3HqHQix4W

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Maplin gives product reviews the Greenlight via @EssRetail on 'Ask Maplin' digital campaign http://t.co/VK0pLCYy31 http://t.co/iybtshaA0F

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Our Urban Outfitters case study on paid media has been featured in Digital Training Academy - view it now http://t.co/K8IK0t1AMF

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Buy buttons are hot stuff at the moment, with #Pinterest & #Instagram recently joining in - find out more here http://t.co/AKI2MQEXS7

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Get maximum impact and engagement with #influencer marketing on #Instagram - find out how! http://t.co/pJ4SPsu7Re http://t.co/jk7esoSUaR

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Google Now On Tap is here, so how will this affect your mobile search engine marketing? http://t.co/gTthB5V0yl http://t.co/11HpFeLGg0

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What does the market share for search engines in key territories look like? http://t.co/81kgr6pLmb http://t.co/0Cg8zKrUB3

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Sink your teeth into our magazine on international search for the latest in digital marketing strategy & insights http://t.co/ofQEMYIG7E

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Are you targeting the right search engine in your target territories? http://t.co/XY9rCeevjL http://t.co/4haQ2tKvyW

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Mobile search just got more important thanks to Google Now On Tap http://t.co/vuKycXE4WA http://t.co/tra6K7Uuhu

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Influencer marketing on #Instagram and how it can benefit you http://t.co/ys7NRtX8Al @aishahb http://t.co/Rjhwtd4Ipx

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Read @AndreasPouros article on how a click to buy button on #YouTube will affect retailers http://t.co/fNiMsAYZeb http://t.co/UARgXBAtjg

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How will the buy buttons on #Instagram & #Pinterest affect #eCommerce? http://t.co/pMXBIXxHr5 http://t.co/iQfkcvemHG

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Google Now On Tap just gave everyone another reason to rethink their mobile search strategy! http://t.co/JH3RqC2SEL http://t.co/ovKkghHMd2

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How can retailers benefit from a click to buy button on #YouTube by @AndreasPouros http://t.co/r1J6RsAUPJ @MyCustomer http://t.co/at2sauznVB

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Getting your influencer marketing strategy right can make a huge difference http://t.co/Z2D5OgB7vX @aishahb http://t.co/jLdr9oPbNf

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How can you benefit from the new 'shop now' buttons on #Instagram & #Pinterest? http://t.co/k0T7d428zq http://t.co/NjUQO2E6IL

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Which search engines are most prominent in key markets? http://t.co/4nFyjlZ1aA http://t.co/XeWxKUlYcE

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Google Now On Tap marks another reason to get your mobile search marketing strategy right! http://t.co/yAugzA9jWu http://t.co/mPXvXvV7nH

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Instagram can be your best weapon in #social for #influencer marketing http://t.co/gW4R4yVugK http://t.co/1EwDOqkntw @aishahb

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Great article by @AndreasPouros in @MyCustomer on how retailers can benefit from YouTube click to buy button http://t.co/9UnRCCwoCQ

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Shop now buttons on Pinterest & on Instagram - it's an important time for #eCommerce! http://t.co/SKaxzCw4Hz http://t.co/K4LUhqW4fk

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Buy buttons have now been added to #Pinterest & #Instagram - find out the details here http://t.co/VTHNckHHSr http://t.co/SJJK0nTYT5

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Retail Banking

Retail Banking Sector Report - April 2015

Retail Banking Sector Report - April 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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Great tips from @aishahb on #influencer #marketing on #Instagram http://t.co/CYEJtD0ai3

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Flights

Flights Sector Report - April 2015

Flights Sector Report - April 2015

A 360˚analysis of the most important search terms, trends and benchmarking data for flight providers. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

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How can retailers capitalise on YouTube’s click-to-shop button? by @AndreasPouros http://t.co/PeiY2Br8RH @MyCustomer http://t.co/oUlFM7gXZH

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Find out the market share of search engines in key global markets here http://t.co/0pw3kH9nCa http://t.co/6PP2FWENZN

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Mobile search just got even more important with the introduction of #Google Now On Tap http://t.co/hgB5RMArGH http://t.co/N8uWYxj49w

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How will Google's #buy button affect #ecommerce? http://t.co/cFPgq2oH0W

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How can retailers capitalise on YouTube’s click-to-shop button? by @AndreasPouros http://t.co/LmMiNMPHbs @MyCustomer http://t.co/CKLPBh6GWg

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Ramp up your #socialmedia results by applying a #listening #strategy http://t.co/3r9B1SI2od http://t.co/n1ByMb6yAx

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Who's top of the bulletin board as search engine of choice for key markets? Find out here http://t.co/ldGzrf3r4x http://t.co/GMCriw26wh

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Google 'Now On Tap' - the growing importance of mobile search & why you can't ignore it http://t.co/QmsVHSTjnJ http://t.co/6GgmMcGvGd

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Get the best results from #social #media by incorporating a listening strategy http://t.co/n5nc64FHCJ http://t.co/W3eYZtuXAb

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Mobile search is going to the next level thanks to Google Now on http://t.co/nxGVrCzgxW http://t.co/o51OmBxLFS

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Which search engines are dominant in key global territories? Find out here http://t.co/rtjcWR1gZx http://t.co/1jeWCCiznr

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Boost your #Instagram presence with the help of #influencer #marketing http://t.co/5ZvBTHattG #socialmedia http://t.co/Gl08F1Q5S2

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Google is to add a buy button to its search results, what does this mean for #eCommerce? http://t.co/ynk2TUP44i http://t.co/gYD81OdNWj

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Get your global #digital #strategy in check with our latest magazine on international search http://t.co/I5u58b4b19 http://t.co/WKMz1WEYTi

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Operate in multiple markets? Make sure your #PPC campaigns reflect local nuances-find out how http://t.co/kZaXx3S02Y http://t.co/tsRurRAq9C

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Everything you need to know about #international search rolled into 1 magazine! Download now http://t.co/I5u58blMpJ http://t.co/GpYUVX88AP

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What does adding a #buy button to #Google mean for #ecommerce? http://t.co/ynk2TUP44i http://t.co/n1AQ1bbh99

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RT @WordWorksMedia: Is your global marketing & SEO working hard enough? If not, skip to the Export Checklist on page 9 http://t.co/7dtXQO11…

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RT @EcommClub: Join @Certona @Demandware @ObanDigital @GLDigital @onehydra at our #Ecommerce Working Lunch on June 18th! Book here http://t…

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In order to get the best out of #socialmedia, you need to set up a #listening #strategy http://t.co/n5nc64FHCJ http://t.co/QHo1aWQ61R

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Great to see our comments featured in @Econsultancy article on how #digitalmarketing will #evolve in the next 10 yrs http://t.co/2zZTpeieZf

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How retailers can use YouTube to sell via @eSeller_Net http://t.co/eEC8mooS8j http://t.co/MyScTzk2jP

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RT @eSeller_Net: How retailers can use #YouTube to sell w/ @AndreasPouros of @GLDigital -> http://t.co/Yod5fCStRa

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Google has announced it is to add a buy button to its search results http://t.co/ynk2TUP44i http://t.co/ddaCCpXlxJ

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Are you #listening to your social media audience properly? Find out the importance of setting up a listening strategy http://t.co/n5nc64FHCJ

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YouTube will now sell through its ads via @eSeller_Net featuring Andreas Pouros' comments and insights http://t.co/eEC8mooS8j

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Get your weekend started with this reading: Greenlight's International Search magazine http://t.co/I5u58blMpJ http://t.co/PhMLzqo7sy

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Go international or go home! Why your PPC campaigns should go global http://t.co/kZaXx3S02Y http://t.co/7gQxb482Uj

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What does the future of #ecommerce look like following the news that Google is adding a buy button to results? http://t.co/ynk2TUP44i

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A quick guide to #wearable #tech via @channel_pro using our data and research http://t.co/frlpY4dLOD http://t.co/iuB4PlQ1Sk

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How retailers can use YouTube to sell via @eSeller_Net http://t.co/eEC8mooS8j http://t.co/gzk1bkCHLq

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Ramp up your social media efforts by setting up a #listening strategy for best results http://t.co/n5nc64FHCJ http://t.co/VIfRQsrYZB

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Wearables and smart watches top marketer's list of most over hyped #tech via @dmsldn http://t.co/BpVPg5PHhU

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Live-streaming apps are where marketers will focus their attention this year via @cbronline http://t.co/RJmVnYjd3L http://t.co/TXeJNBjeAx

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Say hello to the new Google buy button in your search results! http://t.co/ynk2TUP44i http://t.co/xDdBgOkHTY

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Our International Search magazine has all the information & tips you need to go global - download now http://t.co/I5u58blMpJ

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How will e-shopping change now that YouTube ads have a 'buy now' button via @MMMagTweets http://t.co/ImIWHT5vNb http://t.co/0pw9XLBfHo

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RT @Dre_Nico: Why you should have a social media listening strategy http://t.co/c7Pj52nhhK by .@GLDigital #socialmedia #social #smm

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Our prediction on how digital marketing will evolve in the next 10 years featured in @Econsultancy article! http://t.co/2zZTpeieZf

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What does a Google #buy button mean for #eCommerce? http://t.co/ynk2TUP44i http://t.co/d6TLhMZJUd

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Make your #socialmedia campaigns relevant by using a social #listening approach http://t.co/n5nc64FHCJ http://t.co/jRiSbi9Ea2

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Good #content is valuable because it mirrors the tone & lingo of your intended audience http://t.co/IR9OgAUFQY http://t.co/1bhox9crYK

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Don't let your content get drowned out-create #valuable and #topical content for your audience http://t.co/ICCgtCBMOD http://t.co/7MdDSjgIgK

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Don't even take 1 sip of your morning coffee without our International Search magazine to hand http://t.co/I5u58blMpJ http://t.co/FSCWpGU6AR

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Don't let your readers be bombarded with #digital noise by creating meaningful #content http://t.co/ICCgtCBMOD http://t.co/23LyT3IP5h

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Why you should set up a #social media #listening strategy & how with our head of social media http://t.co/n5nc64FHCJ http://t.co/ubOA9mVuYk

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So pleased with our results in @TheDrum Independent Agencies Census - elite status!! http://t.co/XCvgIb1vMe http://t.co/IZwfRk62zw

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Our latest magazine on International Search for #digital #marketing is now available to read http://t.co/I5u58blMpJ http://t.co/N3Nw3jB9FT

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In the midst of #Google announcing a #buy button, what will be the impact on #ecommerce http://t.co/ynk2TUP44i http://t.co/Dnrj7LxDgn

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RT @ExperianMkt_UK: Great piece from @GLDigital c/o @Econsultancy digital insights on investment in tech trends http://t.co/O4nGWXlaPI

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Pleased to see our prediction on how digital marketing will evolve has been featured in the latest @Econsultancy blog http://t.co/2zZTpeieZf

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Why you should have a #socialmedia #listening strategy http://t.co/n5nc64o6e9 http://t.co/y7ofPLl2b9

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Wearables and smart watches top list of most ‘overhyped’ technologies via @_netimperative_ http://t.co/ZqWAjOC8ur http://t.co/XWPCIzizii

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We've been awarded Elite status as an agency by @TheDrum Independent Agencies Census http://t.co/XCvgIb1vMe http://t.co/vY2cYEfDs3

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Google adds a buy button to search results page - what does this mean for eCommerce? http://t.co/ynk2TUP44i http://t.co/m5F7Tm6g4L

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The Apple watch is more hype than substance via @Commsdealer http://t.co/XcqdqPWLNd http://t.co/D5W93c1eqN

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Live-streaming lauded but smart watches are 'overhyped' via @videoadnews http://t.co/iH72Nk8PLh http://t.co/x7vM01hXH8

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Excited to see we're in the '10 most insightful digital marketing stats' via @Econsultancy http://t.co/g2l6oCpuIA http://t.co/QLGYh9Qbel

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RT @PeldonRose: We moved @GLDigital out their corporate space into a new tech hub in London’s Kings Cross... http://t.co/aWwKen4orW http://…

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All the advice and information you need to take your #PPC campaigns global http://t.co/kZaXx3S02Y http://t.co/en8IfyQQHj

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A quick guide to #wearable #technology via @channel_pro http://t.co/frlpY4dLOD http://t.co/OJXnq2LRYs

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Wearables and smart watches top list of most overhyped technologies via @RetailTecReview http://t.co/HjvBCCQoUK http://t.co/tYzXEJirRZ

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What does a click to buy button on YouTube mean for eCommerce? http://t.co/3D4JvtP5qz http://t.co/O4KoIBDePw

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When developing your #outreach campaign, mirror your target audience for best results http://t.co/IR9OgAUFQY http://t.co/qe4aJOULM0

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Marketers drop overhyped wearables for live-streaming apps via@cbronline using our latest data http://t.co/RJmVnYjd3L http://t.co/cS9ki8Swr4

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The latest information & updates you need on #international #search is featured in our magazine - download now http://t.co/I5u58blMpJ

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Excited to have a top 10 spot in @TheDrum independent agencies census 2015 http://t.co/XCvgIb1vMe http://t.co/zfy49JBKY4

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Google has announced it will be adding a 'buy button' to its search results http://t.co/ynk2TUP44i http://t.co/gfxGYGf10q

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Featured in @Econsultancy 'most insightful digital marketing stats' article for our live streaming app data http://t.co/g2l6oCpuIA

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Great to see our 'hype or ripe' survey data used in @Real_Business article on what #tech #marketers are backing http://t.co/Gen5u7HPNf

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The latest Greenlight magazine on #international #search is available!! http://t.co/I5u58blMpJ http://t.co/L1xIWlwvsB

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What's the effect on retailers for Google adding a 'buy button'? http://t.co/jmPg5AyPdP http://t.co/PFbazZuqM2

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RT @inderpaul_rai: International search (done right) via @GLDigital #ppcchat http://t.co/F33tvKy4HA

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Why your PPC efforts should have an international focus to improve your campaign http://t.co/kZaXx3S02Y http://t.co/9HFxMikRVI

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Marketers will focus on live streaming apps such as Meerkat, Whatsapp and Periscope via @cbronline http://t.co/UV7cvCYZSy

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Why marketers will invest in live streaming apps this year amongst other technology via @thedeveloperlab http://t.co/UV7cvCYZSy

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Wearables & smartwatches considered the most overhyped tech by marketers via @RetailTecReview http://t.co/tYzXEJirRZ

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Marketers are looking to focus on live streaming apps for 2015 via @thenextmob http://t.co/qncVad98FT http://t.co/vlFpA4iWhG

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RT @AndreasPouros: Greenlight Magazine: International Search http://t.co/opazWvl6Tg via @GLDigital

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Find out why #YouTube is delving into the eCommerce market via @MarketingWeekEd http://t.co/EhTUOoDqVp http://t.co/B7GZFmOE6v

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What do marketers really think of wearables and smartwatches? via @MarketingWeekEd http://t.co/h4wguyxliM http://t.co/egMEEcN8aN

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Use the art of mirroring to effectively speak to your outreach community & improve engagement http://t.co/IR9OgAUFQY http://t.co/YpC3N0FDrN

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How will #YouTube adding a buy button affect the #eCommerce market? http://t.co/3D4JvtP5qz http://t.co/rCgIx17I7Y

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What does a click to buy button on #YouTube mean for #eCommerce? http://t.co/3D4JvtP5qz http://t.co/sdcWGcA1Pd

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Live-streaming #apps are where #marketers are looking to invest in 2015 via @thedeveloperlab http://t.co/UV7cvCYZSy http://t.co/9W5GH2YFYu

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What does it take to have a strong digital marketing campaign when going global? http://t.co/I5u58blMpJ http://t.co/DkrshxvKei

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#smartwatches and #wearables are more #hype than substance via @RetailTecReview http://t.co/tYzXEJirRZ http://t.co/zT1CDmyVpZ

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Live-streaming Apps Most Sought Marketing Tech in 2015 via @thenextmob using Greenlight data on tech to back in 2015 http://t.co/qncVad98FT

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Read Steve Kaplan's blog '‘Overhyped’ – what marketers really think of wearables and smartwatches' using our data http://t.co/CFuqIblzKw

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Periscope & Meerkat now available on Android - but which other tech is worth investing in this year? via @BizReviewAU http://t.co/w6CjqUyN0K

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RT @Real_Business: Overhype of #tech such as #wearables and #AugmentedReality may not be a bad thing http://t.co/jSkowFG0Z0 @GLDigital http…

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