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Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Measurement key to proving the role of marketing in business

Measurement key to proving the role of marketing in business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars, signifying yet another huge opportunity in digital marketing. It’s stats like this that have led to many who work in the industry being an optimistic bunch – our '41 Hour' Report discovered 84% of digital marketers feel positive about their current role, and are inspired and passionate about digital marketing.

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Is the return of black-hat #SEO upon us? Probably not, but here's how #SERP answer boxes are having an impact… https://t.co/Ba9PkSCQWv

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Get ahead of the pack in 2017 with our experts' #predictions on what's key for #digital #marketers to focus on… https://t.co/td1osqeMig

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RT @DigiMktgMag: Measurement Key to Proving the Role of #Marketing in Business | @GLDigital https://t.co/jZg9AfE1TM https://t.co/O5kLHzVmGx

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#innovation in 2017 will be geared towards improved #targeting as #audiences become core to #digital #paidsearchhttps://t.co/Gevak9t1WD

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Amp up your results in 2017 thanks to our experts' insights on what'll be core to focus on this year #Predictionshttps://t.co/txAUBgCU2r

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Here's what matters to #digital #marketers regarding the #Google #mobile first index https://t.co/xpD8PKxiBX https://t.co/Br4yAJ7apt

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Our Content Marketing Strategist asks where the middle ground is in terms of what SERPs should show in #answer boxe… https://t.co/fRPmSbrpEl

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Happy New Year & wishing everyone a happy, healthy & prosperous 2017 from us all at Greenlight

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Get off to a flying start in 2017 by getting ahead with our #expert #trends in our #Predictions magazine… https://t.co/0fl6SBA27n

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Wishing everyone a very #MerryChristmas from us all at Greenlight - have a fantastic day and celebrate well!

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Make your Friday with our #Predictions magazine! It's packed with #expert #digtal #trends & #insights for 2017… https://t.co/VrNGXRC7BK

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The #Google #mobilefirst #index will be a game-changer for #SEOs & #digital #marketers - here's what we know… https://t.co/H33fVxctwm

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The #digital #trends in #paidsearch #display #UX #content #SEO #affiliates #data & #ecommerce that matter for 2017… https://t.co/UeJcQ1gnCV

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The importance of good #leadership skills & what competencies embody a strong #leader in our Q&A blog… https://t.co/0k5cLLjXfo

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Our Content Marketing Strategist questions where the middle ground is for what answer boxes should show on SERPs… https://t.co/2NQ3PHpMZ5

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How our #app launch campaign for the MYASICS Running App overdelivered on insalls thanks to strong #targetinghttps://t.co/4pb9JvJdwf

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#mobile will be of even greater importance in 2017 thanks to the #Google #mobilefirst #index https://t.co/xpD8PKxiBX https://t.co/qT58jFCtBP

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Where's the middle ground on what #SERPs should show as autocomplete suggestions? https://t.co/Gk3JOPiCwp https://t.co/mg0YppuX2O

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A look at #trends that will shape #digital in 2017 across #SEO #PPC #CRO #affiliates #display #eCommerce #contenthttps://t.co/Hs6dsnYQEA

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How our fully targeted #app install #strategy for the MYASICS Training app led to an 81% loyalty index #casestudyhttps://t.co/8d5A2nVEnW

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Only a few days left til #Christmas - last chance to optimise your #digital #campaigns for last minute #shoppershttps://t.co/azQqcSu18s

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What's the key to ensuring your #content truly speaks to your #audience? Our blog uncovers the key facets to succes… https://t.co/pqYb3vr1Kc

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RT @yutreemedia: Excellent peak into what 2017 holds for digital marketing...@GLDigital #digital https://t.co/j7PS0vYjYu

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What does the latest #Google #mobilefirst #index mean for #SEOs & #digital marketers? Our SEO Consultant explains… https://t.co/PbtTUXLthd

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How we made Currys the most #visible #retailer on #BlackFriday last year #SEO #casestudy https://t.co/xQkv2RM362 https://t.co/6IFYTSD38y

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The underlying qualities that make a great #leader explained in our Q&A #blog https://t.co/L2NZDGtWdi https://t.co/X3k986OCbW

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Just what you need if you're #planning your #digital activity for 2017 - our #predictions magazine!… https://t.co/oDFqZ4ZoRa

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Get your #digital & #SEO teams ready for the #mobilefirst #Google #index which will prioritise signals from #mobilehttps://t.co/E54RUa77wn

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How we supported the launch of Footasylum's adidas Superstar Supercolor trainer through a creative #Digital #PR pla… https://t.co/5pDQcUxrlJ

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Get #planning for the 2017 #trends our experts forecast will shape digital #marketing with our #predictions magazin… https://t.co/YjNu3vwvn0

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Our Content Marketing Strategist asks where's the middle ground on what Instant Answer Boxes should & shouldn't sho… https://t.co/rc0iea4bJX

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How we increased interest & #visibility of the MYASICS running #app across non-English core markets #casestudyhttps://t.co/hwdHEbDaXL

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If there's one thing you read this weekend, make sure it's our #Predictions magazine! #trends #digital #marketinghttps://t.co/XQs2eCbQwc

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It's finally here! Our #Predictions magazine is now out,packed with insights across the #digital #marketing spectru… https://t.co/pPfdPtpZPo

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RT @CMOEvent: A 'Brave New World?' by @GLDigital https://t.co/zVYiU7tyjo #CMOevent

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Great effort from everyone for #christmasjumperday! Our Head of HR is even doing a sponsored silence to help raise… https://t.co/0gVb7RA8r9

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What makes a great #leader? Our Q&A blog delves into the characteristics & attributes that embody great #leadershiphttps://t.co/9RO6ZYKVzv

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It's never too late to #optimise your #Christmas #campaigns! Expert #strategic insights in our dedicated magazine… https://t.co/16W3n5zqWI

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The merits of an #affiliate #marketing programme for our #luxury #travel client explained in our blog… https://t.co/q10BQT60av

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If you haven't yet, get a hold of our #Predictions magazine packed with the trends that will shape #digital in 2017… https://t.co/hSbWeKRPJQ

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Here's what you need to know about the #mobilefirst #index & how it'll impact your brand #Google #SEOhttps://t.co/FnCTXobYMt

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Ensure your #content can truly speak to your target #audience - tips on how to achieve that in our blog… https://t.co/bgfIzDHCKJ

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Is there a middle ground for what should or shouldn't be shown within the autocomplete suggestions on SERPs?… https://t.co/XsvKBIYHNH

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Here's how we supported Footasylum for 2015’s biggest trainer launch for the adidas Superstar Supercolor #casestudyhttps://t.co/RMv7wQkE5S

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What does the latest search engine autocomplete suggestions furore mean for #SEO and #content #marketing?… https://t.co/nweBWZihYF

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Ensure your mobile site is optimised as it'll soon be the primary source for content & ranking signals #mobilefirsthttps://t.co/GauUT0pmTl

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All the trends that will matter in #digital #marketing in our #Predictions 2017 magazine https://t.co/SIVg74jQuy https://t.co/ltF6CVfzfa

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How can you get your #audiences to truly #connect with your #content? Advice in our blog https://t.co/Y1DlkxTF01 https://t.co/IWBUjeAzfX

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Find out about our fully targeted #app install strategy for the ‘MYASICS Run Training’ app #casestudyhttps://t.co/8QtR8mLRGN

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Find out what our experts believe will be big in #digital #marketing for #2017 thanks to our #Predictions #magazinehttps://t.co/BwwUNwXqgW

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Our SEO Consultant explains what the #mobilefirst #index will mean for #SEOs, marketers & brands overall in our blo… https://t.co/j55PxPQzKI

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With all the #Christmas ads out now, it's worth looking into how brands can truly connect with their key #audienceshttps://t.co/gTlaPwb6Oy

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Where should the middle ground be for what #SERPs show for #autocomplete suggestions? More in our blog… https://t.co/Y5YwiN6o92

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Magazine

Greenlight Predictions: 2017 Edition

Greenlight Predictions: 2017 Edition

With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!

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The primary source for content & ranking signals will be from #mobile versions of sites #mobilefirst #indexhttps://t.co/k7H4ygD5sq

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Get our #paid #search do's & don'ts to maximise the impact of your #Christmas campaigns https://t.co/wuADEdcSlK https://t.co/ytPpVE6F3p

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Magazine

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

For online retailers, Christmas is peak season with spending increasing year-on-year and sales last year hitting a whopping £24bn in the UK alone. We know that the demand is there, and so your marketing strategy must adapt in order for you to capitalise on each and every individual sale.Whilst most businesses have been planning key products, stock levels and Christmas logistics since the beginning of the year, marketing budgets and paid search strategy can often be an afterthought and rushed.

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What makes #content #emotive? Our blog explains how to create content that truly speaks to your target #audiencehttps://t.co/rFpqJsiB05

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Don't go over budget with your #Christmas #retargeting campaigns this year thanks to our tips & strategic advice… https://t.co/C9XGwQMc7c

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Don't miss out on the opportunity to #optimise your #Christmas campaigns in the remaining weeks before the holidays… https://t.co/lXMF0XdvRD

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Get our tips on how to #optimise your #Christmas #retargeting campaigns in the run up to the holidays… https://t.co/yD95tXuw7Q

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It's safe to say that we're excited about #Christmas in the #office! https://t.co/WvpyEoO2Ej

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Here's what needs to be considered to ensure that your #content truly speaks to your #target #audiencehttps://t.co/eIwf116CK6

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You can't get more timely than this:here are our tips on how to #optimise your campaigns in the run up to… https://t.co/r368gpEHpa

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A must-read for #digital #marketers: here's what we know so far about #Google's #mobile first #indexhttps://t.co/T7dkWIZYFj

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There's still time to optimise your #Christmas #retargeting #strategy, find out how with our best practice tips… https://t.co/MXiJTQFIFT

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Our #content & #engagement team have had an early #Christmas present with coverage on BBC News for a client of ours… https://t.co/WUnwqUwliI

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Our Senior Media Trader's best practice advice on how to #retarget to your most valued audiences this #Christmashttps://t.co/dDJlIAoDr8

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See some of our awesome #design & #build team's work in our #showreel #video for a look at our #creative projects… https://t.co/ArqBiLjogt

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So how do #marketers feel about their roles & the #industry overall? #jobsatisfaction #paygap #futureplanninghttps://t.co/kHfsafkrL9

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Some of our newest & longest-serving staff talk about what it's like to work at Greenlight in our #videohttps://t.co/SjtK6zdgJG

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Ramp up & optimise your #Christmas campaigns thanks to our #paid #social tips https://t.co/dmnqtlaXsZ https://t.co/9eEoW8nX3U

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RT @CMOEvent: A #CMO blog on 'Brave New World?' by @GLDigital https://t.co/zVYiU7tyjo #CMOevent

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Magazine

Retargeting: Don't Overspend This Christmas

Retargeting: Don't Overspend This Christmas

Our Senior Media Trader gives his best practice tips on how to re-engage with audiences that have visited your site to help ensure this holiday season is your most successful.

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It's not long until #Christmas - here's how to make your #paid #social campaigns shine in the last few days… https://t.co/YWtoDbeB5H

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Here's how our new #data service will help solve the problem of #fragmentation & #disjointed #user journeys… https://t.co/kIkdAnpMys

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Amidst all the #Christmas #ads, how can #brands create #content that truly speaks to their #audience?… https://t.co/9avB3v8SnN

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#mobile versions of sites will be crawled & indexed as the primary source for content & ranking signals… https://t.co/COWwbo92Xl

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Today our #ppc team held a 'what mama makes best' lunch and there were some amazing dishes! Chefs in the making!… https://t.co/gpeK2DVQ7G

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Here's what matters to #SEOs #Google's #mobile #first index and how to prepare based on what we know so far… https://t.co/HCjJ45QchB

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With the release of the 2016 #Christmas #ads, how can #brands get theirs to truly speak to their #audiences?… https://t.co/Z0pIIQL5Wo

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Here are our top 10 tips to optimise your #paid #social to maximise results for your #Christmas campaigns… https://t.co/Y6j2KLWKNn

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Our #data science & #audience insights service will tackle some of #marketing's top problems such as fragmentation… https://t.co/qjgvtZ8QlI

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