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Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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Make an impact by applying the trends our experts predict will be big in #digital in 2017 to your #strategyhttps://t.co/bgz6myCuIO

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Join us at our #CROandUXdeepdive #event for insights on why understanding user behaviour is core to success… https://t.co/85Xe8gPHWk

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Our research finds that #measurement is key to proving the value of #marketing within businesses… https://t.co/7bnsE4CAlu

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#programmatic #TV is set to be the next big thing in #display - our Head of Display explains why it matters… https://t.co/gOLcrSiGr0

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#data #fragmentation remains one of marketing's greatest challenges - here's how to overcome it! via… https://t.co/Y8glhRBZbc

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How to overcome #fragmentation & use your #data to understand your #audiences via @MarketTechNewshttps://t.co/b0ipCfOmQe

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Throwback to our amazing #Christmas #party at @CahootsLondon - certainly a night to remember (for most!) #tbthttps://t.co/kfoxnQSW3T

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Using data to understand your customer base

Using data to understand your customer base

Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognising that it is essential for brands. With so many channels available for businesses to speak to their audience, there is more data available on customers than ever before. But where do businesses begin when it comes to breaking down all of this data to truly understand who their current and new customer is?

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Our Head of Display explains why 2017 will be the year of #programmatic #TV in #digital in her #predictions article… https://t.co/p2R1vdphXJ

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Programmatic TV: The New Frontier Of Automated Ad Buying

Programmatic TV: The New Frontier Of Automated Ad Buying

Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.

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If you don't have an #audience focus for your #paid #search in 2017, you're really missing a trick... here's why… https://t.co/JpLrqUT3Tt

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Get your planning off to a great start by reading our #predictions magazine for all the trends that will shape 2017… https://t.co/mHZ2A3NE1w

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Here's why #measurement is key to proving the role of #marketing in #business via @DigiMktgMaghttps://t.co/MxSG8gGVyf

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Make sure that you focus on #audiences if you want to get the most out of your #paid #search #strategy in 2017… https://t.co/puPOxihT9C

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RT @Maria_Amelie: With my lovely team @GLDigital #AmazingNight #London https://t.co/Zh1WUeP7l5

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Our free #predictions magazine covers the 2017 trends across #UX,#SEO,#PPC,#display,#affiliates,#content & #displayhttps://t.co/UBw8fzljkU

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Read now and thank us later!Our #predictions magazine is out,packed with the trends that will shape #digital in 201… https://t.co/xbjSo3XAEZ

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Our experts take a look across the #digital landscape to pick out the key trends to focus your #strategy on in 2017… https://t.co/VTOKwEDkYS

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Where's the middle ground on what #SERPs should show in the autocomplete suggestions box? https://t.co/Gk3JOPiCwp https://t.co/baTGhD01sU

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Among the woes stated by #digital #marketers on their roles, securing budget is a standout concern via @DigiMktgMaghttps://t.co/Q1Qx0vFNRC

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Blow competitors out of the water by gearing your #paid #search #strategy to have a strong #audience focus in 2017… https://t.co/ZndATlF3yW

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Our COO @AndreasPouros uncovers the characteristics that make up a strong #leader & the importance of #leadershiphttps://t.co/zMQui6eVUI

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#affiliate #marketing will make up more of digital activity for #travel brands as performance-based marketing rises… https://t.co/4vCBD9ApjY

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Our Q&A blog looks into the qualities & attributes that engender strong #leadership & how to be a good #leaderhttps://t.co/64JAwN65mU

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Make sense of fragmented audiences & join up data points thanks to our Data Science & Audience Insights service… https://t.co/tgyUMSKgRX

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Design for #mobile first then work on your desktop site - here's what matters for SEOs for the latest #Google updat… https://t.co/eG4Q01ubwE

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Users would rather give up a kidney than lose their #mobile - but how should you #optimise for this channel?… https://t.co/CSWcycz1ei

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The only way to go into 2017 is with a completely audience-centric approach to your paid search #strategyhttps://t.co/ifWRFFmEr6

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#digital #marketers report on the downsides of the #marketing industry & areas to focus on in 2017 via @DigiMktgMaghttps://t.co/7KXigIObkB

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Our Head of SEO uncovers why #measurement is key to proving the role of #marketing in business via @DigiMktgMaghttps://t.co/jz57ckq1lc

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Our COO @AndreasPouros goes through the characteristics that underpin strong #leadership in our Q&A #bloghttps://t.co/M1Dy3Q5XPM

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Measurement key to proving the role of marketing in business

Measurement key to proving the role of marketing in business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars, signifying yet another huge opportunity in digital marketing. It’s stats like this that have led to many who work in the industry being an optimistic bunch – our '41 Hour' Report discovered 84% of digital marketers feel positive about their current role, and are inspired and passionate about digital marketing.

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Is the return of black-hat #SEO upon us? Probably not, but here's how #SERP answer boxes are having an impact… https://t.co/Ba9PkSCQWv

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Get ahead of the pack in 2017 with our experts' #predictions on what's key for #digital #marketers to focus on… https://t.co/td1osqeMig

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RT @DigiMktgMag: Measurement Key to Proving the Role of #Marketing in Business | @GLDigital https://t.co/jZg9AfE1TM https://t.co/O5kLHzVmGx

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#innovation in 2017 will be geared towards improved #targeting as #audiences become core to #digital #paidsearchhttps://t.co/Gevak9t1WD

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Amp up your results in 2017 thanks to our experts' insights on what'll be core to focus on this year #Predictionshttps://t.co/txAUBgCU2r

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Here's what matters to #digital #marketers regarding the #Google #mobile first index https://t.co/xpD8PKxiBX https://t.co/Br4yAJ7apt

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Our Content Marketing Strategist asks where the middle ground is in terms of what SERPs should show in #answer boxe… https://t.co/fRPmSbrpEl

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Happy New Year & wishing everyone a happy, healthy & prosperous 2017 from us all at Greenlight

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Get off to a flying start in 2017 by getting ahead with our #expert #trends in our #Predictions magazine… https://t.co/0fl6SBA27n

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Wishing everyone a very #MerryChristmas from us all at Greenlight - have a fantastic day and celebrate well!

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Make your Friday with our #Predictions magazine! It's packed with #expert #digtal #trends & #insights for 2017… https://t.co/VrNGXRC7BK

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The #Google #mobilefirst #index will be a game-changer for #SEOs & #digital #marketers - here's what we know… https://t.co/H33fVxctwm

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The #digital #trends in #paidsearch #display #UX #content #SEO #affiliates #data & #ecommerce that matter for 2017… https://t.co/UeJcQ1gnCV

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The importance of good #leadership skills & what competencies embody a strong #leader in our Q&A blog… https://t.co/0k5cLLjXfo

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Our Content Marketing Strategist questions where the middle ground is for what answer boxes should show on SERPs… https://t.co/2NQ3PHpMZ5

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How our #app launch campaign for the MYASICS Running App overdelivered on insalls thanks to strong #targetinghttps://t.co/4pb9JvJdwf

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#mobile will be of even greater importance in 2017 thanks to the #Google #mobilefirst #index https://t.co/xpD8PKxiBX https://t.co/qT58jFCtBP

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Where's the middle ground on what #SERPs should show as autocomplete suggestions? https://t.co/Gk3JOPiCwp https://t.co/mg0YppuX2O

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A look at #trends that will shape #digital in 2017 across #SEO #PPC #CRO #affiliates #display #eCommerce #contenthttps://t.co/Hs6dsnYQEA

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How our fully targeted #app install #strategy for the MYASICS Training app led to an 81% loyalty index #casestudyhttps://t.co/8d5A2nVEnW

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Only a few days left til #Christmas - last chance to optimise your #digital #campaigns for last minute #shoppershttps://t.co/azQqcSu18s

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What's the key to ensuring your #content truly speaks to your #audience? Our blog uncovers the key facets to succes… https://t.co/pqYb3vr1Kc

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RT @yutreemedia: Excellent peak into what 2017 holds for digital marketing...@GLDigital #digital https://t.co/j7PS0vYjYu

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What does the latest #Google #mobilefirst #index mean for #SEOs & #digital marketers? Our SEO Consultant explains… https://t.co/PbtTUXLthd

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How we made Currys the most #visible #retailer on #BlackFriday last year #SEO #casestudy https://t.co/xQkv2RM362 https://t.co/6IFYTSD38y

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The underlying qualities that make a great #leader explained in our Q&A #blog https://t.co/L2NZDGtWdi https://t.co/X3k986OCbW

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Just what you need if you're #planning your #digital activity for 2017 - our #predictions magazine!… https://t.co/oDFqZ4ZoRa

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Get your #digital & #SEO teams ready for the #mobilefirst #Google #index which will prioritise signals from #mobilehttps://t.co/E54RUa77wn

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How we supported the launch of Footasylum's adidas Superstar Supercolor trainer through a creative #Digital #PR pla… https://t.co/5pDQcUxrlJ

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Get #planning for the 2017 #trends our experts forecast will shape digital #marketing with our #predictions magazin… https://t.co/YjNu3vwvn0

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Our Content Marketing Strategist asks where's the middle ground on what Instant Answer Boxes should & shouldn't sho… https://t.co/rc0iea4bJX

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How we increased interest & #visibility of the MYASICS running #app across non-English core markets #casestudyhttps://t.co/hwdHEbDaXL

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If there's one thing you read this weekend, make sure it's our #Predictions magazine! #trends #digital #marketinghttps://t.co/XQs2eCbQwc

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It's finally here! Our #Predictions magazine is now out,packed with insights across the #digital #marketing spectru… https://t.co/pPfdPtpZPo

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RT @CMOEvent: A 'Brave New World?' by @GLDigital https://t.co/zVYiU7tyjo #CMOevent

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Great effort from everyone for #christmasjumperday! Our Head of HR is even doing a sponsored silence to help raise… https://t.co/0gVb7RA8r9

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What makes a great #leader? Our Q&A blog delves into the characteristics & attributes that embody great #leadershiphttps://t.co/9RO6ZYKVzv

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It's never too late to #optimise your #Christmas #campaigns! Expert #strategic insights in our dedicated magazine… https://t.co/16W3n5zqWI

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The merits of an #affiliate #marketing programme for our #luxury #travel client explained in our blog… https://t.co/q10BQT60av

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If you haven't yet, get a hold of our #Predictions magazine packed with the trends that will shape #digital in 2017… https://t.co/hSbWeKRPJQ

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Here's what you need to know about the #mobilefirst #index & how it'll impact your brand #Google #SEOhttps://t.co/FnCTXobYMt

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Ensure your #content can truly speak to your target #audience - tips on how to achieve that in our blog… https://t.co/bgfIzDHCKJ

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Is there a middle ground for what should or shouldn't be shown within the autocomplete suggestions on SERPs?… https://t.co/XsvKBIYHNH

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Here's how we supported Footasylum for 2015’s biggest trainer launch for the adidas Superstar Supercolor #casestudyhttps://t.co/RMv7wQkE5S

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What does the latest search engine autocomplete suggestions furore mean for #SEO and #content #marketing?… https://t.co/nweBWZihYF

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Ensure your mobile site is optimised as it'll soon be the primary source for content & ranking signals #mobilefirsthttps://t.co/GauUT0pmTl

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All the trends that will matter in #digital #marketing in our #Predictions 2017 magazine https://t.co/SIVg74jQuy https://t.co/ltF6CVfzfa

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How can you get your #audiences to truly #connect with your #content? Advice in our blog https://t.co/Y1DlkxTF01 https://t.co/IWBUjeAzfX

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Find out about our fully targeted #app install strategy for the ‘MYASICS Run Training’ app #casestudyhttps://t.co/8QtR8mLRGN

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Find out what our experts believe will be big in #digital #marketing for #2017 thanks to our #Predictions #magazinehttps://t.co/BwwUNwXqgW

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Our SEO Consultant explains what the #mobilefirst #index will mean for #SEOs, marketers & brands overall in our blo… https://t.co/j55PxPQzKI

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With all the #Christmas ads out now, it's worth looking into how brands can truly connect with their key #audienceshttps://t.co/gTlaPwb6Oy

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Where should the middle ground be for what #SERPs show for #autocomplete suggestions? More in our blog… https://t.co/Y5YwiN6o92

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