Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Cycles

Cycles Sector Report - June 2015

Cycles Sector Report - June 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Cycles sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.

Read More

Twitter

Greenlight on Twitter

There's still time to register for our exclusive event on the #digibommers, covering trends and targeting insights http://t.co/rlI8mr4s2e

View on Twitter

Twitter

Greenlight on Twitter

RT @LetsAmplify: Had the guys from @itn_news in to catch up with @rhiannonashlee this afternoon. Always time for a selfie! http://t.co/yi7E…

View on Twitter

Twitter

Greenlight on Twitter

See this morning's @BBCNews coverage on new rules on #advertising for #vloggers @LetsAmplify http://t.co/bDnQDPzy3k

View on Twitter

Twitter

Greenlight on Twitter

RT @VictoriaLIVE: Vloggers @CopperGardenx @rhiannonashlee @brogantatexo agree if you advertise a product you should make that clear http://…

View on Twitter

Twitter

Greenlight on Twitter

RT @CopperGardenx: We love @LetsAmplify, but we love their ice cream machine more! ?? http://t.co/GMbmBdLqYy

View on Twitter

Twitter

Greenlight on Twitter

Find out why #emojis have permeated into ad campaigns & if they're worth adding to your comms http://t.co/maeYB5WvHF http://t.co/291y2UIIV5

View on Twitter

Twitter

Greenlight on Twitter

Is your digital marketing catered to the right segment?Attend our event to find out why #digiboomers can't be ignored http://t.co/sk2YunFjL2

View on Twitter

Twitter

Greenlight on Twitter

Our speaker line up is complete!Excited to announce Ed Watson, Global Comms Director @ JD Williams will be joining us http://t.co/3pns19aY3i

View on Twitter

Twitter

Greenlight on Twitter

Catch Marin Hawkins on BBC 6 o'clock news tonight discussing the rules on vlogging & advertising @LetsAmplify http://t.co/8av5kTsTNV

View on Twitter

Twitter

Greenlight on Twitter

Fantastic to see our #digiboomers research has been picked up by Mixing Digital! Read our full blog here http://t.co/KIEt3EDbLY

View on Twitter

Twitter

Greenlight on Twitter

Why are brands using #emojis in ad campaigns now? Is it worthwhile?Find out in our latest blog http://t.co/mdrFQH01Qd http://t.co/wmr2zgftMv

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event to see why retailers can't ignore #digiboomers any more & find out how to target them http://t.co/7VkMbPqLGg

View on Twitter

Twitter

Greenlight on Twitter

Webmasters: Google's new search console API gives access to more data than previously! http://t.co/vBxAkUOdt4 http://t.co/pTwi00C1dI

View on Twitter

Twitter

Greenlight on Twitter

Truly strong content is original and offers an interesting vantage point, avoid swipe files to achieve this http://t.co/rbArEh25sR

View on Twitter

Twitter

Greenlight on Twitter

Have you noticed that emojis are everywhere now,even ad campaigns?Read more in our latest blog http://t.co/kds9jrgQQ0 http://t.co/Knoomdz5ts

View on Twitter

Twitter

Greenlight on Twitter

Register now for our event to see why retailers can't ignore #digiboomers any more & find out how to target them http://t.co/o2mcg8ZCa7

View on Twitter

Twitter

Greenlight on Twitter

The 55+ segment will account for 2/3 of online retail spend in the next decade #digiboomers http://t.co/3QAq2TE3To http://t.co/hkQCedZa4M

View on Twitter

Twitter

Greenlight on Twitter

With so much digital noise, your content could get lost in it all - get that all important stickiness with our tips http://t.co/p8G4i3oV0m

View on Twitter

Twitter

Greenlight on Twitter

Get your business up & running abroad seamlessly with a strong digital marketing strategy http://t.co/6mUJMvWCd8 http://t.co/cWndTNnDr7

View on Twitter

Twitter

Greenlight on Twitter

Great to see our very own Rowan Grace Evans in @MyCustomer & @Microsoft Social Listening eBook http://t.co/qqVYdy1FSq http://t.co/FY6SOWPmeB

View on Twitter

Twitter

Greenlight on Twitter

Facebook is branching into live video streaming for the likes of celebs, proving our statement that 2015 is the year of live streaming!

View on Twitter

Twitter

Greenlight on Twitter

Are you focusing your marketing on the right segment? Attend our event to find out why #digiboomers can't be ignored http://t.co/VO0belfWnR

View on Twitter

Twitter

Greenlight on Twitter

Get that stickiness your content needs to drive engagement and interest in your brand http://t.co/rvJLEVLMoW http://t.co/oLFVr1xhbE

View on Twitter

Twitter

Greenlight on Twitter

Congratulations to Ruth who has won Amazon vouchers for completing our #digiboomers survey! Thanks to everyone who completed the survey too!

View on Twitter

Twitter

Greenlight on Twitter

Find out what you need to know about Google's new search console API http://t.co/UMrRmwZNcx http://t.co/E6HevkWipg

View on Twitter

Twitter

Greenlight on Twitter

Don't use swipe files if you want to be recognised for original ideas when writing copy! http://t.co/jucTPgPqaO http://t.co/i0JUCeqhbg

View on Twitter

Twitter

Greenlight on Twitter

Don't forget the #digiboomers when planning your retail #digitalmarketing strategy via@brand_e http://t.co/Pp6uwcZtyR http://t.co/tLOXkucrCi

View on Twitter

Twitter

Greenlight on Twitter

RT @Amplience: How to create content that sticks - nice blog from @GLDigital http://t.co/6nhEEd0A8A

View on Twitter

Twitter

Greenlight on Twitter

Are you using Facebook correctly for your business? Our tips featured in the @Telegraph http://t.co/FjbLZsy2kV http://t.co/R8cDFATYfP

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event to know why retailers can't ignore #digiboomers any more & learn how to target them http://t.co/ByjptN2A1l

View on Twitter

Twitter

Greenlight on Twitter

Register now for our event to know why retailers can't ignore #digiboomers any more & learn how to target them http://t.co/Zpwq6XPWbq

View on Twitter

Twitter

Greenlight on Twitter

RT @onehydra: Congrats to our very own @Warren_Cowan for making the @DMSLDN Power 100 https://t.co/HpPOtQr758 @GLDigital #digitalmarketing

View on Twitter

Twitter

Greenlight on Twitter

In the next decade over 55's will dominate online sales, so now's the time to start concentrating on the #digiboomers http://t.co/N6MI5HWAEY

View on Twitter

Twitter

Greenlight on Twitter

Does your content get shared and remain relevant for years to come? It's time to make content more 'sticky' http://t.co/jakpQ7WSP9

View on Twitter

Twitter

Greenlight on Twitter

There's a new #Google search console API - find out everything you need to know & what's changed in our latest blog http://t.co/tavpusyyjg

View on Twitter

Twitter

Greenlight on Twitter

The #digiboomers will soon make up 2/3 of online retail spend, they can't be ignored by digital marketers any longer http://t.co/gPIss2DJ1d

View on Twitter

Twitter

Greenlight on Twitter

RT @yumnag78: How to create content that sticks http://t.co/4jJx3ZeFup via @GLDigital

View on Twitter

Twitter

Greenlight on Twitter

Create a strong content marketing strategy by applying original research and ideas rather than using swipe files http://t.co/A5kC3wrLBz

View on Twitter

Twitter

Greenlight on Twitter

Register now for our event to know why retailers can't ignore #digiboomers any more & find out how to target them http://t.co/YuzboONyA8

View on Twitter

Twitter

Greenlight on Twitter

To swipe or not to swipe? We say part from swipe files and focus on original research! http://t.co/Z7IBF4f6YJ http://t.co/gp9afII3Hy

View on Twitter

Twitter

Greenlight on Twitter

Register for our event to know why retailers can't ignore #digiboomers anymore & gain insights on how to target them http://t.co/gSeJHvRN6N

View on Twitter

Twitter

Greenlight on Twitter

How sticky is your content? Drive engagement & virality through your content with our insights http://t.co/TSHyt2uiHw http://t.co/BlKFOWkY9O

View on Twitter

Twitter

Greenlight on Twitter

Move over millenials, digital marketing focus needs to be on the #digiboomers - find out why http://t.co/NX3MqasJxW http://t.co/pUgSR94IcJ

View on Twitter

Twitter

Greenlight on Twitter

The new search console #API from #Google is now available, find out what you need to know about it & what's changed http://t.co/jeRjkzNuwL

View on Twitter

Twitter

Greenlight on Twitter

Book your place @EcommClub, 19/8 - The Evolution of #Ecommerce: Google Shopping, Paid, Social & Buy Buttons http://t.co/eUuhBpi5fm #retail

View on Twitter

Twitter

Greenlight on Twitter

The over 55s are an important group of consumers who are digitally savvy & should be better targeted #digiboomers http://t.co/hZoxN9KbSG

View on Twitter

Twitter

Greenlight on Twitter

RT @onehydra: Improve your #SEO performance this #BlackFriday with these 4 steps. http://t.co/slF83Ru4ZK #retail #ecommerce http://t.co/zJA…

View on Twitter

Twitter

Greenlight on Twitter

Don't let swipe files form the basis of your #copy - find out why original research works best http://t.co/hE0mVbEYFs http://t.co/mIdKR4VsXj

View on Twitter

Twitter

Greenlight on Twitter

Google's new search console API is here - what's new & different?We've laid it all out for you http://t.co/POeY62jFHA http://t.co/ZRX5uhZUJw

View on Twitter

Twitter

Greenlight on Twitter

Marketers can’t ignore the 55+ market anymore, it’s too great an opportunity & it needs to be seized #digiboomers http://t.co/G4WJCVRePn

View on Twitter

Twitter

Greenlight on Twitter

Marketers obsessing over ‘millennials’ are missing out on £15bn via @TheDrum using our research on the #digiboomers http://t.co/SJczczx3cg

View on Twitter

Twitter

Greenlight on Twitter

Make sure your content is sticky, engaging and shareable by following our simple advice http://t.co/RcruZ5uPq0 http://t.co/3RQSUmwOIk

View on Twitter

Twitter

Greenlight on Twitter

Online retailers are missing a trick by not focussing on the 55+ market via @EssRetail http://t.co/Wb6pvdBTBT http://t.co/i4bbDo8zHV

View on Twitter

Twitter

Greenlight on Twitter

Big news about Google & Alphabet, but did you find the easter egg on Alphabet's homepage? @WIRED #tech #fun http://t.co/jjTuqqrszH

View on Twitter

Twitter

Greenlight on Twitter

Don't swipe ideas for your copy! Find out the effects of swiping here http://t.co/BWgoCfdAsK http://t.co/7qbwIOYJdR

View on Twitter

Twitter

Greenlight on Twitter

There are many reasons why #digiboomers can't be ignored anymore, be proactive and start targeting this segment now! http://t.co/g6eNsCFRsC

View on Twitter

Twitter

Greenlight on Twitter

Is your content sticky? Find out how to drive engagement & interest in our blog http://t.co/LQ4aLwsZwz http://t.co/AYuIl8DdhK

View on Twitter

Twitter

Greenlight on Twitter

Google's new search console API is available-find out what you need to know in our latest blog http://t.co/I1I7x4KsjR http://t.co/qrPXFmCwym

View on Twitter

Twitter

Greenlight on Twitter

UK retailers are overlooking #digiboomers - find out why they must be part of digital strategies in Retail & Loyalty http://t.co/uqW6QQQVjU

View on Twitter

Twitter

Greenlight on Twitter

Attend our event to know why retailers can't ignore #digiboomers anymore & gain key insights into how to target them http://t.co/Khwy14ixDs

View on Twitter

Twitter

Greenlight on Twitter

Don't ignore the #digiboomers says Bullfax - read our latest feature on why the 55+ market can't be ignored http://t.co/aWOgkFxSqp

View on Twitter

Twitter

Greenlight on Twitter

Find out how Dixons Carphone increased small kitchen appliance sales through blogger outreach @Econsultancy http://t.co/pntLItTzsE

View on Twitter

Twitter

Greenlight on Twitter

9/10 over 55s go online to research & buy products, a good reason why they should be focused on #retail #digiboomers http://t.co/4xPE76PUR7

View on Twitter

Twitter

Greenlight on Twitter

Find out about the latest search engine console API by #Google in our latest blog http://t.co/Xsu1V9mRUn http://t.co/VTw87uh0BG

View on Twitter

Twitter

Greenlight on Twitter

Pleased to have Gigi Eligoloff, Brand Partnerships Manager, http://t.co/7XkFgQukdr speaking at our #digiboomers event http://t.co/3pns19aY3i

View on Twitter

Twitter

Greenlight on Twitter

Add stickiness to your content and increase its virality and engagement rate http://t.co/wFC0MvCuAO http://t.co/wisl6C5Voe

View on Twitter

Twitter

Greenlight on Twitter

The rise of the #digiboomers & why digital strategies should focus on the 55+ segment http://t.co/EvVeRmU4SC http://t.co/AQdcCaQhqY

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event to find out about the habits & preferences of the under-served #digiboomers segment http://t.co/8JT3fdjB0f

View on Twitter

Twitter

Greenlight on Twitter

When writing content, don't swipe for ideas! You'll only lose out http://t.co/rWqKFOclDh http://t.co/QMDvBR86eN

View on Twitter

Twitter

Greenlight on Twitter

Is your content sticky? Find out what contributes to engagement & virality http://t.co/6zmTBOXVgP http://t.co/oEC2wNF8rp

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event to find out about the habits and preferences of the under-served #digiboomers segment http://t.co/er5D9X4iLw

View on Twitter

Twitter

Greenlight on Twitter

To engage and sell to the over 55s, you need to understand their preferences and habits #digiboomers http://t.co/uW20nYW5sW

View on Twitter

Twitter

Greenlight on Twitter

Why #digital #marketers cannot ignore the 55+ #digiboomers segment anymore! http://t.co/xzgyOAydCE http://t.co/ZLpEp7whLK

View on Twitter

Twitter

Greenlight on Twitter

Challenge ideas and perceptions with your copy, don't just swipe for a story! http://t.co/XiNfViB9T8 http://t.co/WOMs9MFgzf

View on Twitter

Twitter

Greenlight on Twitter

Marketers spending too much time chasing the youth market via @MyCustomer using our latest research on #digiboomers http://t.co/tf3bqRKP3F

View on Twitter

Twitter

Greenlight on Twitter

How to create content that sticks? Read our latest blog on what makes content interesting and share-worthy http://t.co/nThVuylZY0

View on Twitter

Twitter

Greenlight on Twitter

With the 55+ market set to make up 1/3 of UK population in 2025, why are they often overlooked? #digiboomers http://t.co/iVqyJVQMWP

View on Twitter

Twitter

Greenlight on Twitter

Online retailers ignoring the UK's aging population via @EssRetail featuring our research on #digiboomers http://t.co/ipDZ2wfFtB

View on Twitter

Twitter

Greenlight on Twitter

Get your #Facebook for business strategy on point via @Telegraph with Rowan Grace Evans' perspectives http://t.co/3swhgIXZx3

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event on why digital marketers should focus on #digiboomers for data-led insights & analysis http://t.co/vCadNXUOoB

View on Twitter

Twitter

Greenlight on Twitter

Are you using Facebook for your business properly? Get our head of social media's insights in @Telegraph http://t.co/xf1JQQsuR4

View on Twitter

Twitter

Greenlight on Twitter

Good copy is original and creative - don't swipe it all! http://t.co/sZutag3JcK http://t.co/dlNYuQtsM1

View on Twitter

Twitter

Greenlight on Twitter

Very excited to have Gigi Eligoloff, Brand Partnerships Manager @gransnet, speaking at our #digiboomers event http://t.co/3pns19aY3i

View on Twitter

Twitter

Greenlight on Twitter

Don't overlook the #digiboomers via Retail & Loyalty http://t.co/CtvIc8T2CY http://t.co/kSlYzPulSs

View on Twitter

Twitter

Greenlight on Twitter

The #digiboomers should be an important part of your #digital #strategy - find out why here http://t.co/rjZ2R77vid http://t.co/8MpsvPDOpd

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event on why #digitalmarketers should focus on #digiboomers for data-led insights and analysis http://t.co/eqs0DqDTcX

View on Twitter

Twitter

Greenlight on Twitter

'Older consumers will eventually dominate online sales' via @shopsafe using our research into value of 55+ market http://t.co/KnNWx2Tf7n

View on Twitter

Twitter

Greenlight on Twitter

RT @JustinDigitaLtd: Sounds good I'll be attending - The rise of the digiboomers http://t.co/RKj4losc2T via @GLDigital

View on Twitter

Twitter

Greenlight on Twitter

RT @firefishsg: Great to see @GLDigital joining the fight - http://t.co/sN6OcggcvF Our insight piece here: http://t.co/3mLinXJqs1 #mrx

View on Twitter

Twitter

Greenlight on Twitter

RT @gransnet: Surprised that 76% of over 55s shop online at least once a week? http://t.co/52ooeCjr36 @GLDigital #greypound

View on Twitter

Twitter

Greenlight on Twitter

'Top tips on using Facebook for your business' with our head of social media via @Telegraph http://t.co/m4CMNbLus5 http://t.co/tXKFExSSdV

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event on why #digitalmarketers should focus on #digiboomers for data-led insights & analysis http://t.co/JXbNGaHuSA

View on Twitter

Twitter

Greenlight on Twitter

Move millennials to one side & focus on #digiboomers via @MyCustomer using our latest research http://t.co/rRkJ0NxvyO http://t.co/OwdG96dCCc

View on Twitter

Twitter

Greenlight on Twitter

Good copy is hard to produce through swiping! Find out how this diminuishes creativity & originality http://t.co/R3JGJrmKZd

View on Twitter

Twitter

Greenlight on Twitter

The chances you're ignoring an important segment in your strategy are high; it's time to focus on #digiboomers http://t.co/Ojm3AfnhaW

View on Twitter

Twitter

Greenlight on Twitter

The #digiboomers are overlooked via @ThePaypers using our research on why marketers should focus on the over 55s http://t.co/xoTaqKONRF

View on Twitter

Twitter

Greenlight on Twitter

Congratulations to Keith Mather who has won £100 Amazon vouchers for our panel sign up!More to come with the surveys! http://t.co/qxBslHVY3D

View on Twitter

Twitter

Greenlight on Twitter

Attend our exclusive event on why #digitalmarketers should focus on #digiboomers for data-led insights & discussions http://t.co/PsVd81qvZh

View on Twitter

Twitter

Greenlight on Twitter

Online retailers overlooking the rise of the ‘Grey Pound’ via @direct_commerce using our #digiboomers data http://t.co/dcEUgKCehQ

View on Twitter

Twitter

Greenlight on Twitter

Our insights into why the #digiboomers should be a focus for digital marketers featured in @WarcEditors http://t.co/fdBfxOsRST

View on Twitter

Twitter

Greenlight on Twitter

Read 'Marketers spending too much time chasing the youth market' now via @MyCustomer featuring our research http://t.co/rlqVSJMw3E

View on Twitter

Twitter

Greenlight on Twitter

Over 55s set to spend £14.45billion online in 2015-it’s time to focus on this demographic! Find out more on the event http://t.co/thFNerQE8A

View on Twitter

Twitter

Greenlight on Twitter

Our research on the importance of the 55+ market has been picked up by @BizReport - read now! http://t.co/WovP8AifqJ http://t.co/eEkhX2Ynng

View on Twitter

Twitter

Greenlight on Twitter

Swipe files get in the way of creativity and originality - don't get caught up in it! http://t.co/Yc4dzkPjNn http://t.co/c3G5020pWW

View on Twitter

Twitter

Greenlight on Twitter

The over 55s will make up for the majority of online spend in the next 10 years - are you targeting them? http://t.co/XPiCs5GGtZ

View on Twitter

Twitter

Greenlight on Twitter

E-tailers are overlooking the rise of the ‘grey pound’ article featured using our latest research! http://t.co/85EyVaemie

View on Twitter

Twitter

Greenlight on Twitter

Top tips on using Facebook for your business via @Telegraph with Rowan Grace Evans http://t.co/nwAYQ98xoE http://t.co/AIQimisGyy

View on Twitter

Twitter

Greenlight on Twitter

Online retailers ignoring £14.45 billion ‘Grey Pound’ market via @TalkBusinessMag http://t.co/QbSDHVHo3W http://t.co/LV9NwSdNYv

View on Twitter

Twitter

Greenlight on Twitter

Online retailers overlooking Grey Pound via @RetailSystems featuring our latest research on the over 55s segment http://t.co/lYvJOoQkr6

View on Twitter

Twitter

Greenlight on Twitter

Online retailers overlooking the rise of the ‘Grey Pound’ with over 55s set to spend £14.5bn in 2015 via @RetailTimes http://t.co/GusmOxdbii

View on Twitter

Twitter

Greenlight on Twitter

We've been featured in @freshbusiness for our research on #digiboomers - read the coverage now http://t.co/YrOuK5eHOz

View on Twitter

Twitter

Greenlight on Twitter

RT @cat_macleod: The rise of the digiboomers and why marketers can’t ignore them much longer http://t.co/J5tLOkgcSs via @GLDigital

View on Twitter

Twitter

Greenlight on Twitter

RT @ChrisM_BPM: Interesting piece on British shoppers aged over 55 and their projected spending online http://t.co/mvQ9a6dMlr @GLDigital #e

View on Twitter

Twitter

Greenlight on Twitter

Don't led swipe files interrupt originality and creativity! http://t.co/xUJcb05O8h http://t.co/ytS4HWpB1I

View on Twitter

Twitter

Greenlight on Twitter

E-tailers are overlooking the rise of the ‘grey pound’ via @retailgazette #digiboomers http://t.co/FqPWNWX602

View on Twitter

Twitter

Greenlight on Twitter

The #digiboomers are a key segment which can't be ignored in your #digitalmarketing strategy, here's why http://t.co/Wqf977KSQ7

View on Twitter

Twitter

Greenlight on Twitter

Online retailers are ignoring the UK's aging population via @EssRetail #digiboomers http://t.co/EMChRAC2jV http://t.co/iv1tMx4bp4

View on Twitter

Twitter

Greenlight on Twitter

Top tips on using Facebook for your business via @Telegraph with Rowan Grace Evans, our Head of Social Media http://t.co/SNFndQNqGo

View on Twitter

Twitter

Greenlight on Twitter

Marketers obsessing over ‘millennials’ are missing out on £15bn vis @TheDrum #digiboomers http://t.co/3T9imuHWz6 http://t.co/QuONx0Kqpi

View on Twitter

Twitter

Greenlight on Twitter

British shoppers aged over 55 to spend £14.5bn online in 2015 via @Real_Business #digiboomers http://t.co/Ip9bdmP6do http://t.co/N8AzHPJnwh

View on Twitter

Twitter

Greenlight on Twitter

The rise of the #digiboomers & why marketers can't ignore them much longer http://t.co/UhbjgsXKJM http://t.co/cGuUn0N1kF

View on Twitter

Twitter

Greenlight on Twitter

RT @Real_Business: Don't ignore the grey pound – over 55s set to spend £14.5bn online http://t.co/vNYXBjlnCs @GLDigital @AndreasPouros http…

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

Are you focusing on the right segments through #digitalmarketing? Find out which one you MUST focus on http://t.co/ct7WgmLtWp

View on Twitter

Twitter

Greenlight on Twitter

The rise of the #digiboomers & why marketers can't ignore them much longer http://t.co/DSxvImSRSt http://t.co/pp0KUDibZx

View on Twitter

Twitter

Greenlight on Twitter

We've been nominated for 3 @dadiawards including agency of the year - exciting! #DADIAwards http://t.co/EV9CG2h8Ck http://t.co/gHlzc8oyy5

View on Twitter

Twitter

Greenlight on Twitter

When planning your international digital marketing strategy, think glocal! http://t.co/r6JarsAkx4 http://t.co/6wpyOn40wA

View on Twitter

Blog Posts

The rise of the digiboomers and why marketers can’t ignore them much longer

The rise of the digiboomers and why marketers can’t ignore them much longer

It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.

View the blog post

Twitter

Greenlight on Twitter

Get Google's perspective on export & how to do it right http://t.co/sh0EUeIcMr http://t.co/JYkWmZ4T0f

View on Twitter

Twitter

Greenlight on Twitter

Have you made the most of our sector reports to see how you compare against competitors for search!?Read Fashion here http://t.co/YbMxTNdOS8

View on Twitter

Twitter

Greenlight on Twitter

Nominated for 3 categories in the #DADIAwards very excited! @dadiawards http://t.co/QrkEOapB6u http://t.co/m9ywtM32sT

View on Twitter

Twitter

Greenlight on Twitter

Use social media to break into new markets http://t.co/91EwsLbF9E http://t.co/pim5tkAd3k

View on Twitter

Twitter

Greenlight on Twitter

Make sure your #eCommerce operations are in sync with your global strategy http://t.co/1jwLqizpM0 http://t.co/LCLqMcy24j

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

The key to a good #digital strategy is targeting, make sure you include the over 55s in yours! #digiboomers http://t.co/W1F6OSae3w

View on Twitter

Twitter

Greenlight on Twitter

What a lovely treat! Thanks so much @jimmyicedcoffee @KYCULondon for the iced coffees - they're going fast! #KYCU http://t.co/5Sza1KaMHz

View on Twitter

Twitter

Greenlight on Twitter

How to optimise your programmatic display for international search remarketing http://t.co/chMxltBWXY http://t.co/rXP7RRj8Cr

View on Twitter

Twitter

Greenlight on Twitter

Is your #digitalmarketing strategy focussed on the 55+ market? It should be! #digiboomers http://t.co/TGNecOrVM6 http://t.co/lkhXDK2MPN

View on Twitter

Twitter

Greenlight on Twitter

What's the #Google perspective on export? Find out in our guest blog http://t.co/6Phj6Ljxs7 http://t.co/PxBQQ6widH

View on Twitter

Twitter

Greenlight on Twitter

What's the state of international search today? http://t.co/veigaw7mjZ http://t.co/eKkUqxlZSP

View on Twitter

Twitter

Greenlight on Twitter

Global success is reliant on a strong strategy-make sure you think 'glocal' when creating one http://t.co/YsjxrbCsST http://t.co/mSfZTCFHgc

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

Greenlight nominated for three categories in the DADI Awards 2015 @dadiawards #DADIAwards http://t.co/MugTu56Xjw http://t.co/6nAYsjty74

View on Twitter

Twitter

Greenlight on Twitter

Very excited & proud to be nominated for the @dadiawards Agency of the Year!! #DADIAwards http://t.co/NdETlKVZCH

View on Twitter

Twitter

Greenlight on Twitter

Enter the #digiboomers, the segment which digital marketers really need to focus their strategies on going forward http://t.co/3RWy70enS1

View on Twitter

Blog Posts

Greenlight nominated for three categories in the DADI Awards 2015

Greenlight nominated for three categories in the DADI Awards 2015

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

View the blog post

Twitter

Greenlight on Twitter

The Launch of Apple Pay and What it Means for Consumer Insight via @PerformanceIN with @AndreasPouros insights http://t.co/vPVWJKlhsC

View on Twitter

Twitter

Greenlight on Twitter

Find out how Avene Eau Thermale increased its share of voice by 1800% through social media in our latest case study http://t.co/CTPtk8jBDI

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

What are the best practices to take on for your social media listening strategy? Find out via @MyCustomer http://t.co/qFNJ15FyzO

View on Twitter

Twitter

Greenlight on Twitter

RT @rmitkow: International search remarketing using programmatic display http://t.co/sH8WOCgCcN via @GLDigital #seo #digital

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

Think glocal when creating your international digital strategy http://t.co/Q1PKYz8sPj http://t.co/8xdyWqhtiJ

View on Twitter

Twitter

Greenlight on Twitter

What's the state of #international search? Find out in our #international focus on digital marketing http://t.co/0Mam1yLvci

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUxuzX

View on Twitter

Twitter

Greenlight on Twitter

Get Google's perspective on international export to ensure you're set up to manage growth http://t.co/CzdCLoU88c http://t.co/LvTNNa4zqt

View on Twitter

Twitter

Greenlight on Twitter

RT @dadiawards: Congratulations to @GreenlightMKTG on their Agency of the Year nomination #DADIAwards http://t.co/Q79AY1Hfej

View on Twitter

Twitter

Greenlight on Twitter

Use programmatic display to get your international search strategy up to scratch http://t.co/alYIwjFqrX http://t.co/XQFFnBe9Le

View on Twitter

Twitter

Greenlight on Twitter

Is your #eCommerce platform set for international trade? http://t.co/YvgMuPsB0H http://t.co/Ab0QmQPIMW

View on Twitter

Twitter

Greenlight on Twitter

Read @Econsultancy tips on how to go viral featuring key insights from @AndreasPouros http://t.co/MsAP0oRmhU http://t.co/JbwsJmCfH1

View on Twitter

Twitter

Greenlight on Twitter

Enter the #digiboomers - the segment that all digital marketers need to have on their radar! http://t.co/h8plpRK0E1 http://t.co/j2d8BJqVob

View on Twitter

Twitter

Greenlight on Twitter

RT @EcommClub: Say hello to the buy button on Google Search results http://t.co/MHKaP6nIeJ @GLDigital learn more at our next event http://t…

View on Twitter

Twitter

Greenlight on Twitter

British businesses respond to UK launch of disruptive retail channel Apple Pay via @Real_Business http://t.co/0iG6IUE8at

View on Twitter

Twitter

Greenlight on Twitter

So happy to be a finalist for Agency of the Year, Best Retail Campaign & Best Consumer Product Campaign @dadiawards http://t.co/FQPiSfBLT9

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re aged 55+ & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/N4iaWUP5rv

View on Twitter

Twitter

Greenlight on Twitter

The over 55 market will dominate market share soon, it's time to learn more about this segment! http://t.co/dR3hjFZfFH #digiboomers

View on Twitter

Twitter

Greenlight on Twitter

Social listening: Best practices to examine and execute via @MyCustomer featuring our Head of Social Media's comments http://t.co/aKl7f7cgWZ

View on Twitter

Twitter

Greenlight on Twitter

RT @DixonsCarphone: Woohoo! The Drum Dadi Awards 2015 nominations are out. We're shortlisted 3 times over! http://t.co/1HzblQqu5f with @GLD

View on Twitter

Twitter

Greenlight on Twitter

RT @DixonsCarphone: And congrats to our SEO gurus, shortlisted for Small Kitchen Appliance work: Best Retail Campaign and Best Consumer Cam…

View on Twitter

Twitter

Greenlight on Twitter

Find out how to go viral via @Econsultancy featuring @AndreasPouros perspectives http://t.co/vAmQE82d3k http://t.co/OvSMiF6Q7F

View on Twitter

Twitter

Greenlight on Twitter

What's the industry verdict on #ApplePay? Key insights & future predictions via @MMMagTweets http://t.co/4k5GboVdBp http://t.co/HCPIxRAScB

View on Twitter

Twitter

Greenlight on Twitter

We're up for @dadiawards Agency of the Year, Retail Campaign AND Consumer Products Campaign! #DADIAwards #excited http://t.co/HTEMpzbCUG

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/abZ5f18x3z

View on Twitter

Twitter

Greenlight on Twitter

Very excited to be shortlisted for 3 categories for the #DADIAwards Agency of the Year, Retail, & Consumer Products Campaign! @dadiawards

View on Twitter

Twitter

Greenlight on Twitter

Why digital marketers should have their sights set on the over 55s segment if they want to future-proof their brand http://t.co/IoaVDEh86q

View on Twitter

Twitter

Greenlight on Twitter

How will the entrance of contactless payments change our perceptions? http://t.co/RPPxm9Y4Nf #ApplePay http://t.co/vKwxqhbbKZ

View on Twitter

Twitter

Greenlight on Twitter

What was so 'newsworthy' about Google's latest #algorithm tweak? Find out in our #SEO consultant's latest blog http://t.co/59vWfZm387

View on Twitter

Twitter

Greenlight on Twitter

Applying a service-led approach to the #Maplin #eCommerce offering http://t.co/UVXJG48m51 http://t.co/DKlTu1W3ml

View on Twitter

Twitter

Greenlight on Twitter

What is best practice for social listening? Insights from our Head of Social Media via @MyCustomer latest article http://t.co/vsAUk92WxE

View on Twitter

Twitter

Greenlight on Twitter

Join our shopper panel if you’re 55 or older & live in UK- you could win £100 Amazon vouchers each time you take part http://t.co/t1w3mWv5Kc

View on Twitter

Twitter

Greenlight on Twitter

Going international with your business is all about understand cultural nuances - adapt a glocal strategy http://t.co/WKjKfYkrio

View on Twitter

Twitter

Greenlight on Twitter

As export rates increase,find out the opportunities and tips #Google have to offer with regards to business expansion http://t.co/QFa98rRx5e

View on Twitter

Twitter

Greenlight on Twitter

Get your programmatic display strategy adapted to your global markets with our hints and tips http://t.co/XsUSvuZJK6 http://t.co/toItWjrEd3

View on Twitter

Twitter

Greenlight on Twitter

Ensure your eCommerce operations are matched to your global strategy http://t.co/Z51UMU0Qkg http://t.co/53v8rn4T8x

View on Twitter

Twitter

Greenlight on Twitter

Most companies trade across many countries, so what's the state of international search today? http://t.co/mpcgUtFz10 http://t.co/5P2AdKaBmx

View on Twitter

Twitter

Greenlight on Twitter

RT @onehydra: See some of the highlights from our Preparing for #BlackFriday 2015 presentations http://t.co/8fKYw3j835 @GLDigital @ATTRAQTF

View on Twitter

Twitter

Greenlight on Twitter

There are no borders to social media, however there is technique to a global strategy! http://t.co/Cij2L5w9No http://t.co/Zj13DOhftx

View on Twitter

Twitter

Greenlight on Twitter

Consumer spending amongst the 50+ segment is growing faster than others - it's time to refocus your digital strategy! http://t.co/nHrlAWNkVh

View on Twitter

Twitter

Greenlight on Twitter

Contactless payments are now mobile - but where will the technology take us? http://t.co/8Oz3bCafBu #ApplePay http://t.co/t1K0zQjKXz

View on Twitter

Twitter

Greenlight on Twitter

Are you aged 55 or over and live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/OmA76aTqjw

View on Twitter

Twitter

Greenlight on Twitter

A digital marketing focus on the 55+ market is critical to brand success as data highlights their growing importance http://t.co/rzFis81E2h

View on Twitter

Twitter

Greenlight on Twitter

What's the industry verdict on #ApplePay? Find out how disruptive business leaders believe it'll be http://t.co/w80PoHKfqx

View on Twitter

Twitter

Greenlight on Twitter

Find out how to go viral with @Econsultancy latest article featuring @AndreasPouros insights http://t.co/l0cwbI9TbQ

View on Twitter

Twitter

Greenlight on Twitter

What's so 'newsworthy' about Google's latest algorithm tweak? Find out in our SEO Consultant's blog http://t.co/n5pwrAkC7m

View on Twitter

Twitter

Greenlight on Twitter

Take our shopper survey if you’re aged 55 and over & live in the UK - you'll get a chance to win £100 Amazon vouchers http://t.co/JwXBWynUtK

View on Twitter

Twitter

Greenlight on Twitter

Why mobile is simply a barrier to a contactless society http://t.co/PGE4wZe7Ci http://t.co/SQqdB80vS1

View on Twitter

Twitter

Greenlight on Twitter

Find out why the over 55 segment is the one to focus your digital strategy on here http://t.co/yEnoeAOGj1 http://t.co/2PUxwMxcR6

View on Twitter

Twitter

Greenlight on Twitter

Most brands don't know much about the 55+ segment, however they're one of the most important to focus on! http://t.co/5fYMdxDifr

View on Twitter

Twitter

Greenlight on Twitter

"If payments are to become truly 'contactless', we will need to see the mobile barrier removed entirely" http://t.co/82IpAyJGJX

View on Twitter

Twitter

Greenlight on Twitter

RT @EcommClub: Thank you @ObanDigital @Certona @onehydra @GLDigital @salesforce @Demandware @UKFast @netmediaplanet for yesterdays lunch ev…

View on Twitter

Twitter

Greenlight on Twitter

Take our shopper survey if you’re aged 55 or over & live in the UK - you'll get a chance to win £100 Amazon vouchers http://t.co/2x7XknYaEt

View on Twitter

Twitter

Greenlight on Twitter

How will Google's latest #algorithm tweak affect your ranking? Find out in our SEO Consultant's latest blog http://t.co/ZIahOFhW3J

View on Twitter

Twitter

Greenlight on Twitter

We all want it, but might not know how to achieve it! How to go viral with @AndreasPouros via @Econsultancy http://t.co/BNluHLLIFh

View on Twitter

Twitter

Greenlight on Twitter

"Payments is an exciting & imaginative territory" latest article by @AndreasPouros in @freshbusiness http://t.co/EizqI0zY1d

View on Twitter

Twitter

Greenlight on Twitter

UK businesses respond to launch of disruptive retail channel #ApplePay featuring @AndreasPouros via @Real_Business http://t.co/GIOQVXl1HT

View on Twitter

Twitter

Greenlight on Twitter

How to go viral article featuring @AndreasPouros insights & tips on what great content looks like via @Econsultancy http://t.co/FC2rN9NZuG

View on Twitter

Twitter

Greenlight on Twitter

Is your brand focusing on the 55+ segment?Read why they have to be included in digital strategies in our latest blog http://t.co/fxVAj8MJ7Q

View on Twitter

Twitter

Greenlight on Twitter

Are you aged 55 or over & live in the UK? Join our shopper panel today - you could win £100 Amazon vouchers! http://t.co/LWQeCqwYGK

View on Twitter

Twitter

Greenlight on Twitter

What's the industry verdict on #ApplePay? Find @AndreasPouros insights in @MMMagTweets http://t.co/R1wUERWNSc http://t.co/0P75fkFTSG

View on Twitter

Twitter

Greenlight on Twitter

There's a demographic you need to prioritise in your digital marketing strategy, & here's why http://t.co/6LHOJM4j8K #digiboomers

View on Twitter

Twitter

Greenlight on Twitter

Take our shopper panel if you’re aged 55 and over & live in the UK - you could win £100 Amazon vouchers http://t.co/QPKNCHUd28

View on Twitter

Twitter

Greenlight on Twitter

Our COO @AndreasPouros has given his insights alongside top brands on #ApplePay impact in the UK http://t.co/uap7TWfmkQ @Real_Business

View on Twitter

Events

Black Friday: Lessons learned and winning strategies for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

Go to Event

Twitter

Greenlight on Twitter

Join our shopper panel today & you could win £100 Amazon vouchers! You just need to be 55+ & a UK resident - join now http://t.co/a9jgVAqeMQ

View on Twitter

Twitter

Greenlight on Twitter

FInd out how Home & Garden brands compare to competitors for online search criteria in our latest sector report http://t.co/sGteQUV2Iu

View on Twitter

Twitter

Greenlight on Twitter

What does the launch of #ApplePay mean for consumer insight? @AndreasPouros featured in @PerformanceIN latest article http://t.co/8q64syq75H

View on Twitter

Twitter

Greenlight on Twitter

How did Urban Outfitters enter new markets & achieve strong online presence through paid search? Read our case study http://t.co/DqB1U9psUN

View on Twitter

Twitter

Greenlight on Twitter

Take our shopper panel if you’re aged 55 and over & live in the UK - you could win £100 Amazon vouchers http://t.co/QPKNCHUd28

View on Twitter

Twitter

Greenlight on Twitter

British businesses respond to UK launch of disruptive retail channel Apple Pay @Real_Business @AndreasPouros http://t.co/6ETXiOuctC

View on Twitter

Twitter

Greenlight on Twitter

How to build a social media listening strategy with our head of social media via @MyCustomer http://t.co/n8JYNh5bYu

View on Twitter

Twitter

Greenlight on Twitter

Cake time in the office! #greatplacetowork #whatdiet http://t.co/dMMwvtEiEe

View on Twitter

Twitter

Greenlight on Twitter

RT @Real_Business: UK firms respond to #ApplePay launch http://t.co/iEeesnDifA @GLDigital @Pret @PowaTechLtd @PayPalUK @burgerbeartom http:…

View on Twitter

Twitter

Greenlight on Twitter

Everything you need to know about #ApplePay in the UK via @TheTechOven @AndreasPouros http://t.co/2BoZjOSzTY http://t.co/M1vkjtctTE

View on Twitter

Twitter

Greenlight on Twitter

Marketers must include the 55+ market in their digital strategy plans http://t.co/kIJpl3Ef1s http://t.co/5MRL7RI4dx

View on Twitter

Twitter

Greenlight on Twitter

Marketers to focus on the 50+ market to secure future brand loyalty & sales http://t.co/f7zDDrlQ8i #digiboomers http://t.co/fpaK0CksNg

View on Twitter

Twitter

Greenlight on Twitter

Aged 55 or older and live in the UK? Take our 5 min shopper survey & you could win £100 Amazon vouchers http://t.co/rdKjh8Yfqp #digiboomers

View on Twitter

Twitter

Greenlight on Twitter

How will #ApplePay encourage contactless payment to evolve? http://t.co/NPEK26qdPT @AndreasPouros http://t.co/u4tA3RjeAO

View on Twitter

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions