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Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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How would a Google ‘buy button’ affect retailers? http://t.co/2Dl3HKrg7K @AndreasPouros offers his thoughts in @retailweek

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Retailers are past the stage of debating the importance of customer experience management says @Econsultancy http://t.co/8h7fUukJ4x

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How can marketers inspire loyalty in the digital world? @marketer_editor explores: http://t.co/bersw5ZnAF

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To tie in with #BlueMonday yesterday, many brands spread joy on social media. @TheDrum shares the best examples: http://t.co/L9BEL5qGzS

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.@AshleyFriedlein outlines three digital marketing megatrends for 2015 for @MarketingWeekEd http://t.co/Tncc2Xm7Ar

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Interesting article from @nate_elliott on how marketing leaders should use Pinterest to maximise customer engagement http://t.co/v6hc61pSqB

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Our COO @AndreasPouros comments on the 2015 UK Customer Satisfaction Index for @retailgazette http://t.co/fehjyw3NEq

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.@Econsultancy discusses why a personalised customer experience is a fundamental part of digital strategy http://t.co/RCrCO5va38

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Interesting report by @ShonaGhosh - Twitter is to sell ads on tweets embedded on other sites http://t.co/yfP7gaEC4x via @MarketingUK

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.@Econsultancy shares 10 essential features for travel websites, from beautiful images to customer reviews http://t.co/2DWZRIcKyz

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Still managing paid search manually?@MarianaSaraceni says it’s time to start automating the process http://t.co/XQxIC7ZOgP via @FourthSource

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The latest Greenlight Magazine is out now, looking at the key trends in #SEO   #PaidMedia   #Ecommerce and #SocialMedia for 2015. Make sure you're ahead of the competition and download now!?

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The latest Greenlight Magazine is out now http://t.co/I32gp7gq06 looking at the key #digitalmarketing trends for 2015 http://t.co/YVCezzGQwO

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Magazine

Greenlight Magazine: 2015 Predictions

Greenlight Magazine: 2015 Predictions

As the New Year approaches, we deep dive into the key trends we believe will be shaping your SEO, Paid Media, Social Media and Ecommerce strategies in 2015.

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Digital Marketing Predictions 2015

With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.

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'13 insightful stats from around the digital world’ including Greenlight's Xmas toy predictions http://grn.lt/1DFtObo ?

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'13 insightful stats from around the digital world’ including Greenlight's Xmas toy predictions http://t.co/vL4MH6o2q8

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RT @onehydra: We reveal the top 20 #christmasjumper search terms + the 20 most visible retailers http://t.co/apGvKcGoT4 #seo http://t.co/pP…

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Fantastic effort by everyone at Greenlight for #xmasjumperday2014  #savethechildren?

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RT @savechildrenuk: @onehydra @GreenlightMKTG You all look woolly wonderful! Thank you for your support and merry knit-mas!

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We're a day early, but a brilliant effort by the team on #XmasJumperDay 2014 in aid of @savechildrenuk http://t.co/RcH1gSF8nl

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Three considerations for brands targeting app users... Get the latest industry insights from Greenlight COO +Andreas Pouros  #mobile  ?

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RT @TheDrum: Three considerations for brands targeting app users http://t.co/tPAVflLyCU Industry insights from @GreenlightMKTG http://t.co/…

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RT @cx_edge: Really interesting panel session: 50 shades of digital - the platforms to really get excited about #BrandMAX http://t.co/Qovrn…

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Frozen Toys Top Christmas Charts

Frozen Toys Top Christmas Charts

Toys based on the Disney blockbuster Frozen are set to top the Christmas toy sales charts after being named as number one in Greenlight’s “Most Wanted Toys League.” The fairytale-themed movie became the fifth-highest-grossing film of all time in May, and it is expected that gross revenue will increase further for the franchise over the Christmas period.

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Greenlight reveals that Frozen toys are topping Christmas retail searches (via @EssRetail) http://t.co/VamVUGg9Zn

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Greenlight's CEO, Warren Cowan, named as one of TechCityinsider's Top 100 key people that are redefining digital business.?

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Greenlight's CEO @Warren_Cowan named one of @techcityinsider's Top 100 people that are redefining #digital business http://t.co/JUbCiziiqc

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Find out how Greenlight helped ghd increase mobile traffic through paid search...http://grn.lt/greenguardian?

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Find out how Greenlight helped ghd increase mobile traffic through paid search...http://t.co/eBUwb7NnbC

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Google has started displaying a "mobile-friendly" label for qualified sites in #mobile search results. http://t.co/a6zg2iSgqP

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Magazine

The Mobile Consumer: What you need to know

The Mobile Consumer: What you need to know

Understand the importance of the mobile consumer and the techniques and strategies you can employ to understand them, target them and maximise the value of your ideas and budgets.

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Have you got what it takes to join Greenlight as an intern? Find out more here...http://t.co/PUOFHV5zGp http://t.co/uDs0QOoZ2C

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Didn't get the chance to attend Greenlight's Mobile Event? Watch the highlights here! #mobile http://tinyurl.com/lofoo2o?

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Didn't get the chance to attend Greenlight's Mobile Event last Thursday? Watch the highlights here! #mobile http://t.co/xVwFOGQiXR

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Didn't get the chance to attend Greenlight's Mobile Event last Thursday? Watch the highlights here! #mobile tinyurl.com/npssk8m ?

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Didn't get the chance to attend Greenlight's Mobile Event last Thursday? Watch the highlights here! #mobile http://t.co/jKT7oian8z

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