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Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

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The value of #marketing comes down to how results are #measured, our research finds via @DigiMktgMaghttps://t.co/zahibv3rfN

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#Voice #search is set to shake up #digital space this year - here's how you can prepare your content for it… https://t.co/iddjaS2JDk

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Don't let #BlueMonday bring you down, get inspired with our 2017 #digital #marketing #predictions magazine… https://t.co/eoQzNgyyGf

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Understand the value of user behaviour to your brand by attending our free #UXandCROdeepdive #event on 9th Feb… https://t.co/jh386ygEvb

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#data is the key to understanding your customer base, yet many don't know how to make sense of it @MarketTechNewshttps://t.co/96SLrYuE7q

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It's time that brands turn their #data into valuable insights to improve #targeting & relevance… https://t.co/YbGYnhwlhj

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#digital #marketers need to improve #measurement to prove role of #marketing within business via @DigiMktgMaghttps://t.co/jdCBQC513a

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Our SEO Executive explains how to improve your #organic #listing in just a few, simple steps in our blog… https://t.co/nkoyb1wUu6

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Our Head of Display explains why we'll see #programmatic #TV drive change in #digital as her 2017 #prediction trend… https://t.co/OjjDifQb0a

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Magazine

Data Will Drive Every Decision Brands Make

Data Will Drive Every Decision Brands Make

We’ve seen a growing amount of complexity within the digital space in recent years; new mobile devices, new technologies such as virtual reality, the growth of the Internet of Things (IoT), major breakthroughs in the development of artificial intelligence (AI) and an increasing adaptation of machine learning across industries. With all that in mind, it’s clear that 2017 will be even more challenging for marketers than years prior.

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Make an impact by applying the trends our experts predict will be big in #digital in 2017 to your #strategyhttps://t.co/bgz6myCuIO

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Join us at our #CROandUXdeepdive #event for insights on why understanding user behaviour is core to success… https://t.co/85Xe8gPHWk

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Our research finds that #measurement is key to proving the value of #marketing within businesses… https://t.co/7bnsE4CAlu

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#programmatic #TV is set to be the next big thing in #display - our Head of Display explains why it matters… https://t.co/gOLcrSiGr0

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#data #fragmentation remains one of marketing's greatest challenges - here's how to overcome it! via… https://t.co/Y8glhRBZbc

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How to overcome #fragmentation & use your #data to understand your #audiences via @MarketTechNewshttps://t.co/b0ipCfOmQe

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Throwback to our amazing #Christmas #party at @CahootsLondon - certainly a night to remember (for most!) #tbthttps://t.co/kfoxnQSW3T

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Press

Using data to understand your customer base

Using data to understand your customer base

Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognising that it is essential for brands. With so many channels available for businesses to speak to their audience, there is more data available on customers than ever before. But where do businesses begin when it comes to breaking down all of this data to truly understand who their current and new customer is?

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Our Head of Display explains why 2017 will be the year of #programmatic #TV in #digital in her #predictions article… https://t.co/p2R1vdphXJ

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Magazine

Programmatic TV: The New Frontier Of Automated Ad Buying

Programmatic TV: The New Frontier Of Automated Ad Buying

Worldwide, the TV advertising market is estimated to be $200 billion strong, making up about 40% of all advertising spend. While TV spend is still higher than digital ad spend, it’s predicted that by 2018, digital will overtake TV for the first time. By 2019, the IDC expects Programmatic TV ad spend to be around $17.3 billion worldwide – only a fraction of the current $200 billion pie. However, the arrival of technology and the vast data opportunities will open up endless opportunities for advertisers.

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If you don't have an #audience focus for your #paid #search in 2017, you're really missing a trick... here's why… https://t.co/JpLrqUT3Tt

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Get your planning off to a great start by reading our #predictions magazine for all the trends that will shape 2017… https://t.co/mHZ2A3NE1w

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Here's why #measurement is key to proving the role of #marketing in #business via @DigiMktgMaghttps://t.co/MxSG8gGVyf

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Make sure that you focus on #audiences if you want to get the most out of your #paid #search #strategy in 2017… https://t.co/puPOxihT9C

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RT @Maria_Amelie: With my lovely team @GLDigital #AmazingNight #London https://t.co/Zh1WUeP7l5

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Our free #predictions magazine covers the 2017 trends across #UX,#SEO,#PPC,#display,#affiliates,#content & #displayhttps://t.co/UBw8fzljkU

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Read now and thank us later!Our #predictions magazine is out,packed with the trends that will shape #digital in 201… https://t.co/xbjSo3XAEZ

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Our experts take a look across the #digital landscape to pick out the key trends to focus your #strategy on in 2017… https://t.co/VTOKwEDkYS

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Where's the middle ground on what #SERPs should show in the autocomplete suggestions box? https://t.co/Gk3JOPiCwp https://t.co/baTGhD01sU

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Among the woes stated by #digital #marketers on their roles, securing budget is a standout concern via @DigiMktgMaghttps://t.co/Q1Qx0vFNRC

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Blow competitors out of the water by gearing your #paid #search #strategy to have a strong #audience focus in 2017… https://t.co/ZndATlF3yW

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Our COO @AndreasPouros uncovers the characteristics that make up a strong #leader & the importance of #leadershiphttps://t.co/zMQui6eVUI

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#affiliate #marketing will make up more of digital activity for #travel brands as performance-based marketing rises… https://t.co/4vCBD9ApjY

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Our Q&A blog looks into the qualities & attributes that engender strong #leadership & how to be a good #leaderhttps://t.co/64JAwN65mU

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Make sense of fragmented audiences & join up data points thanks to our Data Science & Audience Insights service… https://t.co/tgyUMSKgRX

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Design for #mobile first then work on your desktop site - here's what matters for SEOs for the latest #Google updat… https://t.co/eG4Q01ubwE

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Users would rather give up a kidney than lose their #mobile - but how should you #optimise for this channel?… https://t.co/CSWcycz1ei

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The only way to go into 2017 is with a completely audience-centric approach to your paid search #strategyhttps://t.co/ifWRFFmEr6

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#digital #marketers report on the downsides of the #marketing industry & areas to focus on in 2017 via @DigiMktgMaghttps://t.co/7KXigIObkB

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Our Head of SEO uncovers why #measurement is key to proving the role of #marketing in business via @DigiMktgMaghttps://t.co/jz57ckq1lc

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Our COO @AndreasPouros goes through the characteristics that underpin strong #leadership in our Q&A #bloghttps://t.co/M1Dy3Q5XPM

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