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Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, it is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.Greenlight is considered the premier thought leader publishing widely read industry reports.

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Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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Lead Copywriter @vixgalloway will be speaking at tonight's @TextBroker event on the subject of content marketing. http://t.co/AhGowDeuA6

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RT @lois_rann: Copywriting vs Content Marketing: good content looks remarkably like good journalism http://t.co/hqY6ZJNP13 via @greenlightM

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Google Glass to go on sale for one day http://t.co/JfhvrFl26C (but it's in the US only!) via @BBCTech

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Greenlight to speak alongside Google at Content Marketing Forum

If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.

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RT @nmkforum: How to sell digital to a sceptical board. Organisations across the world will increase digital marketing spend... http://t.co…

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Mobile advertising, including display and in-app ads, is growing 6x faster than desktop internet http://t.co/7J56q4djot via @Econsultancy

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Greenlight's eCommerce team is continuing to excel with all staff recently achieving @hybris_software certification! http://t.co/dZa19dUcyv

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RT @MarketingWeekEd: Wow! "People watching TV for just an hour use phone/tech device an average 21 times while doing so" - Arron Child, Mic…

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Google finally gets patent for the Panda algorithm

Since its launch in February 2011, the Panda algorithm has been a hot topic among the SEO crowd and a patent filed recently offers a bit of insight into its workings.

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Greenlight lights it up blue for Autism Awareness Month!

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We can't resist a good April Fools campaign - here are some of the best seen today http://t.co/RlRmdQfPZ4 via @TheDrum

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RT @MSAdvertisingUK: Online media consumption (43%) overtook TV (38%) this year. We spend 3 hours 41 mins daily on PC/Mob/Tablet #AWEurope

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Here's 5 tips from @RowanGraceEvans to forge good ties with customers and attract more followers #socialmedia http://t.co/aCYfoz9Taf

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Finger’s crossed for #eusearchawards tonight . Excited to be on the shorlist for two awards. Good luck all! http://t.co/0OS4KCye2V

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We're looking for a Senior SEO Executive to join our team of experts. Located in Kings Cross, you will have strong project management skills and have a thorough understanding of the basics of SEO. ?

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We're looking for a Senior SEO Executive to join our team of experts. Located in Kings Cross, you will have strong project management skills and have a thorough understanding of the basics of SEO. ?

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We are looking for an enthusiastic Senior #SEO Executive to join our team http://t.co/1XNJlJKPWA #jobs

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Google steps up activity against blog networks manipulating Google rankings

Between Google penalising MyBlogGuest.com and taking action on link networks elsewhere, it is clear it is revving up its activity against blog networks gaming Google rankings. This and more on Blogwatch.

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Paid search clicks from mobile devices in the UK nearly doubled in 2013, report says http://t.co/NtgrpDgAad via @thedrum

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'Brands are increasingly seeing the editorial content of Social as a vital route to market' http://t.co/IBiwOOIRns Blog by @RowanGraceEvans

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A new home for Greenlight

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