Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Magazine

The Mobile Marketing Brief

The Mobile Marketing Brief

Mobile has been the talk of the table for many digital marketers for a while, where more recently we’ve deemed each year to be ‘the year of mobile’. The fact that this channel has dominated conversations for so long now is a testament to how important it is and, mostly, that it shouldn’t be ignored. This magazine uncovers the important role that mobile plays, specifically looking at the benefit of applying a cross-channel approach to your strategy to reap the greatest benefits.

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Find out the latest in the #ad blocker battle between #advertisers & #users in our latest blog… https://t.co/JgxCEFDSjv

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In the fast-paced #marketing sector, what are the key worker characteristics? Our 41 Hour Report has the latest dat… https://t.co/QmzaORXx5M

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RT @DeborahLee89: Gr8 #mobile masterclass @GLDigital yesterday with fascinating stats. Example 1: Average British person has 3.3 internet…

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RT @AndreasPouros: We might need a bigger boat #Greenlight #MobileMasterclass https://t.co/49OQXTltzN

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Learning about the importance of a cross-device #mobile strategy at the #MobileMasterclass this morning https://t.co/XrZUVyFBqM

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The #MobileMasterclass is getting started! What a great turnout https://t.co/i9914H3AV2

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Very excited to welcome our guests this morning for the #MobileMasterclass for updates from Google & our experts on… https://t.co/0xqOnXJ9Px

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Magazine

The 41 Hour Report

The 41 Hour Report

The digital marketing industry has a reputation of being one of both stability and constant change – quite a rare combination for any sector. While it’s a young industry, it certainly isn’t going anywhere. Those who work in digital marketing are in it for the long haul, with the average marketer possessing 12 years of experience and working across an ever-growing array of platforms, channels and other areas of specialism. To assess the current state of the digital marketing industry, we commissioned a third party research company to survey 200 digital marketing professionals across the UK. This report looks at the digital marketing landscape today, pointing to various important and emerging trends in the industry in a bid to understand what new developments marketers should consider embracing this year and what the future will bring: in-demand skills, budgets and salaries, new roles, and technologies.

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Best practice advice from our COO @AndreasPouros in his latest Q&A blog on the woes of #tech & trends for… https://t.co/vzhWpY6BBD

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See the latest projects our #creative teams have worked on in our #design & build #showreel #videohttps://t.co/8vQDsYA3uG

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We're very excited to see everyone tomorrow at our #MobileMasterclass event for the latest updates in the world of… https://t.co/zqmdyIiSDz

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Find out the latest in the battle of ad blockers & the quest for a middle ground between users and media publishers… https://t.co/ZcpKMrQkDl

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The latest update on what's happening in the battle of ad blockers & users' demands for improved user experience… https://t.co/7BaNli3wdi

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Want to #target #millennials but not sure how? Here's how to cater your #content to them https://t.co/v6071pCNhH https://t.co/ZlZBdBcE4C

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Last chance to sign up to our #MobileMasterclass event for best practice insights from our experts & #Googlehttps://t.co/nSnxu2FlVX

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The dangers of being blind-sighted by what your #competitors are doing in our Q&A blog https://t.co/5C5bcczITS https://t.co/K6X2PKZ1N7

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Check out some of the latest work our #creative teams have worked on in our new #design & build #showreel #videohttps://t.co/ASnuiePZEg

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The battle of the #ad #blocker & the #Facebook fight back - latest update in our blog https://t.co/xKi27oeRGR https://t.co/5TlTJnwniq

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Are you getting the most out of your #content? Our #experts give their #tips in our magazine https://t.co/fClS0UCh2d https://t.co/HwrYnf6LcN

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Our #content #marketing magazine has all the insights to optimise your #strategy https://t.co/fClS0UCh2d https://t.co/JccEvo9yqQ

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Our COO @AndreasPouros shares his advice on what marketers should focus on when it comes to new #tech & #trendshttps://t.co/BoIHmpWq5E

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See some of the cool projects our #creative teams have undertaken in the last few months in our #showreel #videohttps://t.co/vz3NUC03np

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Register now for our #MobileMasterclass to learn about the latest updates from #Google & our experts… https://t.co/wBx9bZnhqb

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Maximise impact, results & #SEO effectiveness by amalgamating your #digital #PR & #SEO efforts… https://t.co/rn37fhzjW0

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Uncover how to create memorable #events & the best ways to #measure #results thanks to our dedicated article… https://t.co/9p25SVBA3w

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Learn how to make the most of moments that matter on #mobile by registering for our #MobileMasterclasshttps://t.co/h6BE115NDb

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"Brands keep losing out because they can't ignore what competitors are doing" - more in @AndreasPouros new Q&A… https://t.co/gl37KQZOyn

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Here's just a few of the amazing #design projects our #creative teams have been working on recently #videohttps://t.co/NjwwT2Z02S

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Register now for our #MobileMasterclass next Thursday for updates from Google & insights from our experts on… https://t.co/iqWTK0iJid

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Add #credibility & #interest to your #content by using #data to back up points https://t.co/NaWX5NyF3u https://t.co/skcFmtbDec

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Great work @GLCommerceLtd on the new @LibertyLondon @Demandware #website - it looks fantastic! #libertylondonhttps://t.co/EKQwttvOmc

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RT @Amplience:Check out the beautiful new @LibertyLondon website-In partnership with @GLCommerceLtd & @Demandware!… https://t.co/Ckz9VdpMhJ

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Register now to secure your place at our #MobileMasterclass on what you need to know for top results on #mobilehttps://t.co/h5AzCSHhUc

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Understand what #millennials really want from their #content in our latest magazine https://t.co/v6071pCNhH https://t.co/fpZuzrSRmg

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See some of the latest projects our #creative teams have been up to in our new #design & #build #videohttps://t.co/lnD4oOZeQf

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Optimise your #mobile #strategy with best practice tips from #Google & our experts at our #MobileMasterclasshttps://t.co/WzzNJ7HhwB

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Learn how to adapt your cross-channel #mobile #strategy across #paidsearch,#SEO & #display at our… https://t.co/O85hK9jb4O

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Optimise your #content #marketing plan thanks to our best practice #insights from our experts… https://t.co/IMVpV45gCq

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Sign up now for our #MobileMasterclass to learn about the latest #mobile updates from #Google & our experts… https://t.co/DuKTWkhAYO

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Are you making the most of the new features on #Instagram, including the contact button? It's time to get involved… https://t.co/XHvNB2LqBU

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Our COO @AndreasPouros shares his #tips to #marketers on how to approach #innovation & new #trendshttps://t.co/TG6VVBRlrg

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Tell a story that people can believe by incorporating #data into your #content #copy https://t.co/NaWX5NyF3u https://t.co/HJmfQVYWvg

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RT @cat_pearson: See some of the latest projects we've been up to @GLDigital in our #creative #showreel https://t.co/yoULFvOruz

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Check out some of the latest projects our #design & #build team have worked on here #video https://t.co/KIsTOO5bVq https://t.co/28jf0YXlyH

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Learn how to adapt your cross-channel mobile strategy across #paidsearch,#SEO & #display at our #MobileMasterclass https://t.co/1T47tZXErp

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Amplify your #content #marketing #strategy thanks to our best practice insights & tips https://t.co/fClS0UCh2d https://t.co/XbUGnSs4xb

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Uncover the benefits of #Instagram's new #features, including the newly added contact button https://t.co/WtF0zdZMhQ https://t.co/4OeWglsy7h

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RT @CMOEvent: A blog on 'Brave New World? Why #Marketing #Brands Need To Catch Up' by Andreas Pouros at @GLDigital #CMOEvent https://t.co/I…

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RT @CMOEvent: Welcome @GLDigital to their first @CMOEventhttps://t.co/dAmds73mFL #CMOEvent #digitalmarketing #disruption

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See the latest projects our #creative teams have been up to in our #design & #build #video https://t.co/KIsTOO5bVq https://t.co/0589UsB4ku

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Join us at our #MobileMasterclass event for updates from Google & insights from our experts https://t.co/1T47tZXErp https://t.co/Bl9FLKpzi9

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Join our experts & #Google on 29/09 at our #MobileMasterclass for best practice insights https://t.co/1T47tZXErp https://t.co/0QUvdj6JUM

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Our #content #marketing guide has all the insights to help optimise your engagement strategy https://t.co/fClS0UCh2d https://t.co/lyVGI9rS1E

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Advice from @AndreasPouros in our latest Q&A on how to keep up with what's new in marketing https://t.co/5C5bcczITS https://t.co/CgENc8EqZv

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Discover how to adapt your cross-channel mobile strategy across paid search, SEO & display at our #MobileMasterclass https://t.co/1T47tZXErp

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Use #data throughout your #content copy to tell a story that's credible https://t.co/NaWX5NyF3u https://t.co/6Af6G3Xjp4

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Optimise your #mobile #strategy with insights from Google & our experts #MobileMasterclass https://t.co/1T47tZXErp https://t.co/KeXRvkXWLn

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Check out our #design & #build showreel highlighting some of the latest projects our #creative teams have worked on https://t.co/KIsTOO5bVq

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Discover how to adapt your cross-channel mobile strategy across paid search, SEO & display at our #MobileMasterclass https://t.co/1T47tZXErp

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Ensure your #content doesn't lack credibility by backing it up with #data to create a story people can believe https://t.co/NaWX5NyF3u

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As #digital #marketing becomes ever more complex, @AndreasPouros gives his advice in our Q&A https://t.co/5C5bcczITS https://t.co/CekYtLBS4K

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Learn how to make the most of moments that matter on #mobile with our #MobileMasterclass https://t.co/1T47tZXErp https://t.co/kOQqq12dBT

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Join our experts & Google on 29/09 at our #MobileMasterclass event for key #mobile insights https://t.co/1T47tZXErp https://t.co/rGe3aICkBE

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Get more from your #events with our #tips on how to measure & create a memorable experience https://t.co/d7yQQ5KEEU https://t.co/0MIZrrcWVN

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Add credibility & trust to your #content pieces by including #data to support your stance https://t.co/NaWX5NyF3u https://t.co/tbgMyTBc4H

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Secure your place at our #MobileMasterclass event on what you need to know for best results https://t.co/1T47tZXErp https://t.co/JI8wy6Uk63

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Check out our new #showreel for our #design & #build team showcasing some of their latest projects! https://t.co/KIsTOO5bVq

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Our COO @AndreasPouros explains why #marketers should take new #tech & trends with a pinch of salt in our latest Q&A https://t.co/5C5bcczITS

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I added a video to a @YouTube playlist https://t.co/4xtLo1GwiJ Creative Showreel - Design & Build at Greenlight

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True #data - telling a story that people can believe through your #content #marketing https://t.co/NaWX5NyF3u https://t.co/aMcU3iFK3U

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Here's what's important to know about the latest #Instagram features & tools https://t.co/WtF0zdZMhQ https://t.co/c8H4W8vEr3

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Not sure how to resource for an #eCommerce project? @GLCommerceLtd's latest blog is here to help https://t.co/nbj0IL1qKb

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Register for our #MobileMasterclass to learn about latest updates from #Google & our experts https://t.co/1T47tZXErp https://t.co/nONN3O0KWB

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Our latest Q&A with @AndreasPouros uncovers the value of understanding today's trends & what's worth investing in https://t.co/5C5bcczITS

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Understand the value of #Instagram's new features which include analytics & a contact button https://t.co/WtF0zdZMhQ https://t.co/2CiKRwLYBp

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Know what's right for your brand & invest in that area-advice from our COO in our latest Q&A https://t.co/5C5bcczITS https://t.co/VExwyPC8uM

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Secure your place at our exclusive #MobileMasterclass event on what you need to know for best results https://t.co/1T47tZXErp

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How to build #trust & interest through your #data thanks to our Research Copywriter's advice https://t.co/NaWX5NyF3u https://t.co/4X703qdNhF

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Get all the latest strategies & insights on #content #marketing in our latest guide https://t.co/fClS0UCh2d https://t.co/B9vuwsOlKZ

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Join our experts & Google on the 27/09 at our #MobileMasterclass for best practice insights https://t.co/1T47tZXErp https://t.co/iukH0KXDrf

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Secure your place at our exclusive #MobileMasterclass event on what you need to know for best results https://t.co/1T47tZXErp

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Find out what our research into the impact of #sponsorship at the #paralympics revealed https://t.co/8Y5YFltQKZ https://t.co/EA7wEgWAtG

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Discover how to adapt your cross-channel mobile strategy across paid search, SEO & display at our #MobileMasterclass https://t.co/1T47tZXErp

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Here's why #marketers need to make use of the new features on #Instagram https://t.co/WtF0zdZMhQ https://t.co/CST2DKIx8F

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Build trust & interest in your #content by using #data to back it up https://t.co/NaWX5NyF3u https://t.co/oeKngg6jCs

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Find out our COO's advice to #marketers when it comes to industry trends in our latest Q&A https://t.co/5C5bcci7vi https://t.co/dDjDdFN00c

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"Don't be tempted to follow your competitors" - insights from @AndreasPouros in our latest Q&A interview https://t.co/5C5bcczITS

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Attend our #MobileMasterclass for updates from Google & insights from our experts on #mobile https://t.co/1T47tZXErp https://t.co/ZPtInFCNTR

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Tell a story people can believe with your #content by backing it up with #data https://t.co/NaWX5NyF3u https://t.co/yscIM54utG

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Here's why the latest features on #Instagram are a game changer for #marketers https://t.co/WtF0zdZMhQ https://t.co/eLTKtb1Wvi

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Are brands involved with the #paralympics using the right channels to get their #marketing campaigns remembered? https://t.co/HeMaaw26fA

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Our experts explain how to get the most out of your #content #marketing plan in our guide https://t.co/fClS0UCh2d https://t.co/ViFvLnSgib

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Learn how to make the most of moments that matter on mobile thanks to our #MobileMasterclass https://t.co/1T47tZXErp https://t.co/vCqCzFSwnX

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Find out what @AndreasPouros recommends when it comes to keeping up with the latest trends & tech in our Q&A https://t.co/5C5bcczITS

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Prepare for #Google Expanded Text Ads thanks to our blog highlighting what you need to know https://t.co/2KONvmySU8 https://t.co/uRCoKRN8E6

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Are you making the most of the latest features added to #Instagram? Here's why they matter https://t.co/WtF0zdZMhQ https://t.co/88dKE0i9Cz

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Add credibility & create trust by using #data to back up your points in your #content copy https://t.co/NaWX5NyF3u https://t.co/Xc07bQlnCX

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Get more from your #content by uncovering best practice insights & strategies in our guide https://t.co/fClS0UCh2d https://t.co/kz6OX0mwJL

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Optimise your mobile strategy with insights from Google & our team at our #MobileMasterclass https://t.co/1T47tZXErp https://t.co/46SOOsD6Zs

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It's time to understand more about #Google Expanded Text Ads as they'll soon be phased in https://t.co/2KONvmySU8 https://t.co/Cxb3CAmTnK

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Here's why #marketers should make use of the #contact button & other new features recently added to #Instagram https://t.co/WtF0zdZMhQ

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Create thought-provoking & engaging #content by mastering the art of #creative storytelling https://t.co/CkR54OoTiB https://t.co/cpK2nLbb2V

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Tell a story people can believe & build trust through your #content by using #data https://t.co/NaWX5NyF3u https://t.co/OM5rLISKEn

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Attend our #MobileMasterclass event on 29th Sept for all the latest updates on #mobile from #Google & our experts https://t.co/1T47tZXErp

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How to build trust & interest in your #data #content thanks to our latest article https://t.co/NaWX5NyF3u https://t.co/36UsVMY5oo

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Magazine

True Data: Telling A Story People Can Believe

True Data: Telling A Story People Can Believe

In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?

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Secure your place at our #MobileMasterclass event on what you need to know for best results https://t.co/1T47tZXErp https://t.co/fkKrGiV087

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Here's how to strengthen your #content plan with #creative #storytelling https://t.co/CkR54OoTiB https://t.co/LGj8FLWtZy

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Add #value to your #content by incorporating #data to it for added credibility & relevance https://t.co/kf5vUKwJcZ https://t.co/9xmbDUTw2x

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Our new Q&A with @AndreasPouros looks at why you need to keep ahead in #digital #marketing https://t.co/5C5bcczITS https://t.co/1kqcfms5p4

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Register now for our exclusive #MobileMasterclass event for insights from Google & our experts on mobile strategy https://t.co/1T47tZXErp

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Discover how to adapt your cross-channel mobile strategy across paid search, SEO & display at our #MobileMasterclass https://t.co/1T47tZXErp

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Read our #content #marketing guide for the latest tips & insights from our experts https://t.co/fClS0UCh2d https://t.co/HkVF159QUE

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Attend our #MobileMasterclass event for insights into what's important for your cross-channel #mobile #strategy https://t.co/1T47tZXErp

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All the reasons why #marketers should be embracing the new #Whatsapp contact button https://t.co/WtF0zdZMhQ https://t.co/B2PaHJsQNj

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Perfect the art of #creative #storytelling with our tips to improve your #content plan https://t.co/CkR54OoTiB https://t.co/W55rghossI

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Add value to your #content by including data to support your points - more in our blog https://t.co/kf5vUKwJcZ https://t.co/BQRoB7Kn0D

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Register for our #MobileMasterclass to learn about latest updates from #Google & our experts https://t.co/1T47u0ffiX https://t.co/ISIldJQtax

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Amplify your #content #marketing strategy with our dedicated guide by our in-house experts https://t.co/fClS0UCh2d https://t.co/ByOHBUTeNI

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Understand the value of #creative #storytelling to amplify your #content plan https://t.co/CkR54OoTiB https://t.co/hVL1fPex3G

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It's time to get to grips with #Google Expanded Text Ads as they'll soon be fully phased in https://t.co/2KONvmySU8 https://t.co/5MmuRuRMla

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The #Instagram contact button is here - why should #marketers care? https://t.co/WtF0zdZMhQ https://t.co/7E3vigGNJn

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See our very own Brand Journalist & PR Specialist @Maria_Amelie at @brightonseo tomorrow https://t.co/PIoo4Jv7yo https://t.co/XWNMsMaCWL

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The importance of personalisation now that #Whatsapp has added ads via @MarketTechNews https://t.co/gjjtFkjTFd https://t.co/mFbr4i2Xie

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Here's how to create 'super valuable' #content with #data https://t.co/kf5vUKwJcZ https://t.co/HrkZnNMu2n

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A look at what it means for marketers now #Whatsapp has added #ads via @MarketTechNews https://t.co/gjjtFkjTFd https://t.co/bb5oRJAPTd

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RT @social__lib: https://t.co/WtF0zdZMhQ An overview of what's new on #Instagram & how this will impact #Social visibility @GLDigital

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"Oh when the bing, go marching in..." @BingAds #ScoreWithBing https://t.co/3aFHwbYDke

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Get your #content #marketing on point through creative storytelling to increase engagement https://t.co/CkR54OoTiB https://t.co/NhIraOlX7g

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An overview of what's new on #Instagram & how this will impact your #social visibility https://t.co/WtF0zdZMhQ https://t.co/PP91vZB6zX

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Did your #brand take on the right #strategy for Summer of Sports communications? https://t.co/HeMaaw26fA https://t.co/sEqindt6jc

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Increase your #content #marketing strategy's impact with insights & news from our guide https://t.co/fClS0UCh2d https://t.co/NuX9LCqgAs

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Strengthen Your Content With Creative Storytelling

Strengthen Your Content With Creative Storytelling

Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.

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RT @GPITranslates: Top tips on how to go global with your digital marketing strategy https://t.co/WsRSUUxR0y by @GLDigital

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Our very own @Maria_Amelie is speaking at #brightonSEO this week, very exciting! https://t.co/RDBGdyzHls https://t.co/QEovNTrch6

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Our Content Marketing Manager uncovers how to target #millennials in our latest article https://t.co/v6071pCNhH https://t.co/5rLO3WSuVV

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Our #content #marketing guide uncovers what #marketers need to be aware of to stay ahead https://t.co/fClS0UCh2d https://t.co/0DxZ0Beypa

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Everything you need to know about #content #marketing for #millennials in our latest article https://t.co/v6071pCNhH https://t.co/TK7to4CKx6

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#Google is replacing Standard Ads with Expanded Text Ads - here's what you need to know https://t.co/2KONvmySU8 https://t.co/crq5XW3hT6

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Align your #content #marketing strategy with our experts' tips & insights in our guide https://t.co/fClS0UCh2d https://t.co/OtLpm7mJHX

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Excited to announce our PR specialist will be speaking at #brightonSEO next week-a must see! https://t.co/TtBqfOwSJ1 https://t.co/aBydDtXD6h

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Find out what our #Olympics research revealed in terms of best channels for engagement https://t.co/HeMaaw26fA https://t.co/LWl50oqxhe

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Here's more on #Instagram's latest features which will bring brands closer to users https://t.co/WtF0zdZMhQ https://t.co/gmY49SdQjb

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Our Content Marketing Manager explains how to create #content that appeals to #millennials https://t.co/v6071pCNhH https://t.co/AdChXT0von

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Our #Olympics research reveals which channels have the best (& worst!) long-term impact https://t.co/HeMaaw26fA https://t.co/oaQHIOsC6k

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Here's why you need to keep to 33 characters for your Expanded Text Ads to avoid truncation https://t.co/2KONvmySU8 https://t.co/V9Z1U551Sr

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What are the opportunities open to #marketers right now on #social #media? via @TheMBForum https://t.co/Rcd8IFgnsk https://t.co/cFQqLrDeqt

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Our Content Marketing Manager uncovers what #millennials really want from content https://t.co/v6071pCNhH https://t.co/ASHuMLkHrK

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Here's what #marketers need to know about #Google Expanded Text Ads & what we found in our initial tests https://t.co/2KONvmySU8

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#Instagram has added new #features to help brands connect with users - more in our blog https://t.co/WtF0zdZMhQ https://t.co/iEUbZetJaN

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Get to grips with the latest trends & insights to amplify your #content #marketing strategy https://t.co/fClS0UCh2d https://t.co/h6d38tLCEh

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Get the most out of your #event with our tips on picking the best format & measuring results https://t.co/d7yQQ5KEEU https://t.co/tMt9piMpJm

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How can #Instagram's new tools,including a contact button & user insights,help your #brand? https://t.co/WtF0zdZMhQ https://t.co/zd3xZRImNa

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As #Google phases out Standard #Ads, here's some tips to get to grips with Expanded Text Ads https://t.co/2KONvmySU8 https://t.co/PkRVqWPzTV

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Many marketers don't know where to start with #millennials,luckily our guide is here to help https://t.co/v6071pCNhH https://t.co/nc62l51lD7

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