Greenlight

Articles by Greenlight

Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 26 languages and 42 territories on behalf of such clients as Legal & General, ghd, Dixons Carphone, Urban Outfitters, Millennium and Copthorne Hotels, Laura Ashley and many more.

Magazine

A Guide To Christmas Campaign Planning

A Guide To Christmas Campaign Planning

Christmas is one of the most exciting peaks in any digital marketer’s calendar and, as with any other major event, planning starts early on. While it seems unusual to consider festive campaigns in the heat of summer, this is second nature to digital marketers. But there are often many hurdles that come ahead of a winning Christmas campaign, and it’s the approach that matters as much as the creative ideas when it comes to achieving great results.

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Understand how #programmatic #display can optimise #UX for #mobile journeys thanks to our Head of Display… https://t.co/byLPg1ah2S

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We have a shiny new #data service within the #agency which will improve #targeting & understanding of #audienceshttps://t.co/LM0tH3bhGa

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Discover @AndreasPouros top 5 #marketing #tips for #Christmas in his contributed article for @BizReviewEuropehttps://t.co/FYWQAcjLgr

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RT @Mktg_M_Series: Just one of the sessions we've got lined-up #SLManc16 in Manchester on 29/11/16; Looks interesting @GLDigital #SEO #Digi

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Find out what makes working at Greenlight fun in our new #video from some of our longest serving & most recent staf… https://t.co/iHgCLxRRdd

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See the highlights & key takeaways from our #MobileMasterclass event in our #video featuring #Google &… https://t.co/xbBY4YJz1X

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See what @AndreasPouros five #tips for #marketers are in the run up to Christmas in his article in @BizReviewEuropehttps://t.co/AFKFjZwkBL

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Our #MobileMasterclass #event revealed the key areas #marketers need to focus on to optimise #mobile #experiencehttps://t.co/bbn5zxniSO

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Our COO @AndreasPouros takes part in our Q&A to uncover what makes a great #leader & what attributes are important… https://t.co/splTbZdB5W

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Breathe life into your #content even if you work in a 'boring' or 'dry' industry https://t.co/v4c4z7GYf3 https://t.co/0UNZOES780

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RT @CMOEvent: A #CMO blog on 'Brave New World?' by @GLDigital https://t.co/fIpAJTF97w #CMOevent

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RT @BizReviewEurope: 5 tips for #marketing at #Christmas | https://t.co/AsoSbOr0aY | @GLDigital https://t.co/kgUUmjmxKL

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RT @TJohnson_CP: @GLDigital GO #DataScience. This is becoming more and more apparent in every industry. Its all about how we use it #Driven

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Not long until the #uksearchawards - fingers crossed our #nominations #win on the night https://t.co/TRkX9feFS0… https://t.co/N2oNcS1bf6

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Our Director of Paid Media & other digital experts join #Google #SearchBeyond to discuss the causes of #complexityhttps://t.co/hRw1Ohq9L2

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Here's how #programmatic #display can improve cross-channel #user #experience https://t.co/V5pWjoWo6Q https://t.co/cIDQVY1egi

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One of the biggest challenges for #marketers is fragmented #data & #targeting #audiences inappropriately… https://t.co/QE7QPKDtnK

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What makes people who #work at Greenlight different? Our #video uncovers what it's like to work here #wegiveashi*… https://t.co/BS6Vx9NOnf

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Find out more about our #affiliate #marketing programme for leading #travel #brand #Hurtigruten in our blog… https://t.co/JuqBsjI0jt

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So you're industry is seen as boring but you don't want your #content to be? Here's how to break away those shackle… https://t.co/fSOb2QVHcJ

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Get the most out of your #mobile #marketing #strategy by using #programmatic #display to offer the best #experiencehttps://t.co/zR1eKW8nM2

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The strength of a team comes from strong #leadership: here's @AndreasPouros insights into what makes a good #leaderhttps://t.co/ZJHVYWeQ6y

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Proud that our very own @hannahkimuyu was part of #Google's first Search Beyond session on #complexityhttps://t.co/RUv6HCYJ3J

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Ensure your budget goes towards the right audience - here's how our new Data Science & Audience Insights can help… https://t.co/WSMNgAIPtU

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RT @CMOEvent: In 2013, @GLDigital was ranked as the UK's No.1 digital agency by The Drum #CMOevent

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Understand the state of #digital #marketing today & #marketers' sentiments based on our recent survey… https://t.co/7JhnE57YVG

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All the highlights from our #MobileMasterclass event on cross-channel #mobile #strategy summed up in our #videohttps://t.co/HzvvrxfFKT

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Here's how you can use #programmatic #display to offer the best cross-channel #mobile experience… https://t.co/GTnr0b6Y7q

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Even if your industry is considered boring your #content needn't be - here's how https://t.co/v4c4z7GYf3 https://t.co/uK2gjfcpjV

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A good leader is like a good older sibling:characteristics of strong #leadership from @AndreasPouros in our Q&A blo… https://t.co/WrkXI3aHTK

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RT @CMOEvent: @GLDigital is a multiple award-winning agency, building and executing digital campaigns in 29 languages and 42 territories #C

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We're proud to announce the launch of our Data Science & Audience Insights department - more on the service here… https://t.co/X5GXKu5jqQ

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Read about our #DADI award win in @AgencyRegister latest blog https://t.co/Wh5AJ3Rwlb & more on our entries here… https://t.co/pRwdLA5LsK

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Magazine

Using Display To Offer The Best Cross-Channel Mobile Experience

Using Display To Offer The Best Cross-Channel Mobile Experience

With consumers spending 43% of their online time on mobile, and mobile ad spend being up 60.3% to £2.627 billion in 2015 (accounting for 30.5% of all digital advertising), we have truly entered the era of mobile.

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Get the takeaways from #Google's first 'Search Beyond' session featuring our Director of Paid Media… https://t.co/tJdNGuiYt2

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Read about our new #digital #marketing #service 'Data Science & Audience Insights' in our press release #growinghttps://t.co/CeN7el8QlQ

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Press

Greenlight launches Data Science & Audience Insight Department

Greenlight launches Data Science & Audience Insight Department

Leading independent integrated digital agency, Greenlight Digital, today launches its Data Science & Audience Insight Department, with the aim to help clients better understand new and existing audiences, recognising that audience identity is essential for brands.

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RT @Mixingdigital: The Good, Bad & the Downright Ugly! Join @GLCommerceLtd next week @heddonstkitchen #replatforming https://t.co/sIpymBPnpO

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Looking forward to the #SLManc16 event at the end of the month where we'll be hosting a roundtable on the #UX & #SEO Venn

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Don't let your #content hold your brand back because your industry is considered boring! Tips & advice in our blog… https://t.co/6TiIbm8S5l

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Develop your #organic #mobile #strategy thanks to our Head of SEO's article on what #marketers should be focusing o… https://t.co/5ErJgLh4DL

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Advice on what #skills & #knowledge make a good #leader from our COO @AndreasPouros in our latest Q&A blog… https://t.co/n4SBqa69lZ

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Read more on our #DADI award-winning campaign for our client #Footasylum via @AgencyRegister latest blog… https://t.co/7aaILWzxhH

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Get key points from #Google's first 'Search Beyond' session on #mobile #complexity featuring our Paid Media Directo… https://t.co/VnZwnADU0W

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Many #marketers don't have their #mobile #strategy up to scratch - our magazine has the trends & know-how you need… https://t.co/CIQ6bciJBw

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As one of the fastest growing technologies in history, it's time for #marketers to optimise their #mobile #strategyhttps://t.co/SomZVTeXmM

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A few more weeks until we find out if any of our nominated #UKSearchAwards entries are #winners @uksearchawardshttps://t.co/jcoVgUc5rE

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Our Head of #SEO explains the key areas to focus on to develop an #organic #mobile #strategy https://t.co/mB74kLYPy3 https://t.co/uyxisL2qpH

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See what our Heads of SEO, PPC & display think marketers need to focus on to develop a successful #mobile #strategyhttps://t.co/3W3T1jxJ5D

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Read our new Q&A blog with @AndreasPouros on strong #leadership & the #skills, #knowledge & #experience that matter… https://t.co/3jeTiiVNH2

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Want to #work at Greenlight?See what our staff have to say on what makes it so #fun & #rewarding to work here… https://t.co/4BvqMyQgce

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#recognition, #salary & #planning: find out what's on #marketers' minds thanks to the recent #survey we undertook… https://t.co/Dk86UNQWYz

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Our Director of Paid Media & #Google uncover their key takeaways from our #MobileMasterclass #event in this #videohttps://t.co/IUtodoNFAp

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Find our about our #creative #affiliate #marketing programme for a major #travel brand https://t.co/2tJsDp6sPx https://t.co/zfoc07UFvo

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Just because your #industry is perceived to be 'boring' doesn't mean your #content #strategy needs to be - tips her… https://t.co/QGHCCpG1VF

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Our Head of SEO uncovers what's needed to develop a solid #organic #mobile #strategy https://t.co/mB74kLYPy3 https://t.co/LWMjPEwBLZ

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Our COO @AndreasPouros explains the #skills, #knowledge & #experience required to be a good #leader in our Q&A blog… https://t.co/PSQg3JThho

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RT @John_McCambley: Welcome to a mobile-first world by @GLDigital's Head of SEO - Bea Patman! https://t.co/ZIS2WVjWcz #SLManc16 #SEO #mobil

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Get all the highlights & key takeaways from our #MobileMasterclass #event to optimise your #mobile #strategyhttps://t.co/TCDN0oWYDK

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Digital marketers lacking recognition, with many feeling underpaid - our findings from our survey of 200+… https://t.co/IbqQBDtD3j

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Bring on the 30th Nov when we'll find out if our nominated campaigns will win at the @uksearchawardshttps://t.co/Iejds4ngNj

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Here's a look at one of our recent #affiliate #marketing campaigns we're working on for #travel brand #Hurtigrutenhttps://t.co/7Jzxi0Mni2

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Make the most out of the opportunities available on #mobile & learn how to develop an organic mobile #strategyhttps://t.co/bgbRL9cCxT

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Here's our tips on how to liven up your #content if your industry isn't the most exciting https://t.co/v4c4z7GYf3 https://t.co/mlTQH9klQm

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A look into one our recent #affiliate #marketing campaigns which spans the UK, Germany & US for a big #travel brand… https://t.co/ZBKb1E4qZf

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All the takeaways & tips from our #MobileMasterclass summarised in our #event video #mobile #Google #bestpracticehttps://t.co/bbvH2D9z9b

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Every #marketer that's looking to optimise #mobile #strategy needs to know about mobile moments… https://t.co/1SuKOE2vMl

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Find out more about the campaign that won us an #award at the #DADIs this month #Footasylum #paidsearchhttps://t.co/ezZ4J3XH2A

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Our Head of SEO outlines what matters when developing your #organic #mobile #marketing strategy in our magazine… https://t.co/PGpE4ZEXgn

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How do you go about making your #content interesting when your #industry just isn't? Our blog has the answers… https://t.co/qOZ3bNajii

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Magazine

Developing An Organic Mobile Marketing Strategy

Developing An Organic Mobile Marketing Strategy

An organic mobile strategy begins with a firm understanding of the ways in which mobile and app usage have evolved, and as users are becoming ever more mobile oriented, it's imperative that marketers have a firm knowledge of the recent changes and developments which will help shape a winning plan.

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Read our 41 Hour Report for insights & opinions on what it's like working in #marketing based on our recent survey… https://t.co/RJNL2Jgekq

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Watch our #video on what it's like to #work at Greenlight to understand why our staff love working here… https://t.co/hp6t6H3MOS

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Here's what every #marketer needs to focus their attention on in #mobile thanks to our latest magazine… https://t.co/elBuPPy1LP

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Find out about our latest #affiliates programme we launched for #Hurtigruten in our latest blog… https://t.co/FOvMjKmqiT

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RT @GLCommerceLtd: Register for our replatforming event on 17 Nov with experts from B&Q, Liberty & Heal's https://t.co/seOCvHrIrd #ecommerc

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#user behaviour on a #mobile is so different to #desktop - uncover what matters to optimise your mobile #strategyhttps://t.co/UpUpG9IJFa

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Discover how #marketers feel about #pay, #tools and #recognition in our inaugural 41 Hour Report… https://t.co/8rbc76ZeHg

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#Google goes through #tools & #technology to get the most out of your #mobile #strategy in our magazine… https://t.co/V69l1cfJiY

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We're thrilled to have been nominated for 3 #awards at the #uksearchawards - more on the nominations in our blog… https://t.co/qBvV0PgDGA

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The key #takeaways from our #MobileMasterclass event courtesy of our Director of Paid Media & #Google in our #videohttps://t.co/UdqRULSoHr

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Just about everything you'd ever need to know on #mobile to improve your #digital #strategy in our magazine… https://t.co/TBYYqCJU61

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More on our #winning #BlackFriday campaign that won at the #DADIAwards in our latest blog https://t.co/IGgnIV1qmm https://t.co/B4DgLVqGkp

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#marketers need to understand #mobile #moments to improve cross-device attribution & #digital #strategyhttps://t.co/04jI6YjLv3

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Our research found #instagram will be most used #social channel for #digital #marketers in 2017 via @exchangewirehttps://t.co/9Kxg2qUhDN

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Basically everything that matters now on #mobile all nicely rolled up into our #video from our #MobileMasterclasshttps://t.co/f4MZyjJI4r

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We've been nominated for 3 #awards at the #UKSearchAwards which we're thrilled about! More info in our blog… https://t.co/YzhwlU2XbF

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#marketers feel they lack support from their #bosses & need more #tools available to them via @MyCustomerhttps://t.co/MbQHqCyedx

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#tbt to our Best Use of Paid Search #win at the #DADIAwards last week for our work with @Footasylum #yayhttps://t.co/KgNu2RqMHI

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Here's why you need to start caring about #mobile #moments as part of your #digital #strategyhttps://t.co/PRGD1mCkVO

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Read about our nifty #affiliates #marketing programme we're working on with #travel brand #Hurtigruten in our blog… https://t.co/9ejQapZ5NY

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Our research finds that #digital #marketers' business influence will increase - read more here… https://t.co/2BaAROaLCT

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Uncover what #mobile moments are & why they're key to cross-device strategy & measurement in our new article… https://t.co/JiWIp4nCCx

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See where marketers are on gender pay, overall happiness and general influence in our 41 Hour Report… https://t.co/P6OaUI9a1A

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Top tips and takeaways from our recent #MobileMasterclass #event all summarised in our blog https://t.co/bmi3qIpph8 https://t.co/XU4GxsbqhA

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