Andreas Pouros

Articles by Andreas Pouros

Andreas has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

Blog Posts

The News Industry and Search Engines – Two camps emerge

Google has unveiled 'The Living Stories' prototype, a project in conjunction with The New York Times and The Washington Post.  It explores a new way to get news to the masses online, which Google hopes other publishers will want to exploit with them too. The central concept is that particul...

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Google’s ‘Web History’ - Tailored to fit or exclude, is the question

Google has launched ‘Web History’, the new name for its personalised search feature, by default across its user base. Essentially, by monitoring what you click on in their results, Google can learn what sites you like and give them a ranking boost in your search results. This adds a further dimension to how Google ranks sites and pages, which had historically focussed largely on analysing on-page relevancy and third party links pointing into a site. Some of the advantages and disadvantages this will bring.

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Google's launch into UK online property poses a severe threat to property intermediaries

 

Google could become the biggest threat to online property intermediaries overnight

 

Google is said to be considering a launch into the UK property market next year. This will allow both estate agents and private sellers to put their property for sale as an overlay on Google Maps. Whil...

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Net Neutrality

Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon's being able to speed online content to internet users more quickly, if the content's creators are willing to pay for it.

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Facebook and Google

Research out today shows that in May, for the first month ever, social networks received more visits than search engines in the UK. According to Hitwise , social networks accounted for 11.88% of UK Internet visits compared to 11.33% for search engines. The report goes on to point out that whilst Facebook is the most visited social media site in the UK - ahead of YouTube and Twitter, it does not dominate the social networking space to the same extent Google does the search market.

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How does the weather affect internet retail sales?

We talk about the weather all of the time, but rarely do we stop to consider how it impacts on the marketer and specifically how it affects the sales performance of a website. The intricacies are far more complex than just whether it's summer or winter. There are in fact two very different categories of weather changes we should consider.

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The need...for speed

Last month Greenlight revealed that 4% of the UK's most popular commercial websites had page load speeds slower than the acceptable threshold set by Google, beyond which the advertiser may see increased click costs. Here are our top 5 methods for speeding you up.

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