Andreas Pouros

Articles by Andreas Pouros

Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

Blog Posts

TV and Search: Associative Marketing

Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time. However, there's more to product placement than simply placing a Papa John's pizza box in clear view in a major sitcom.

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Finding a good story for Google in China will be difficult

Finding a good story for Google in China is going to be tough. Baidu's latest results show it continues to dominate the search engine landscape in China. Baidu also reported its advertiser numbers have increased by almost 26% on 2009 levels, reaching 272,000 - a clear sign of the deep chasm in the paid search arena between it and its nearest rival, Google.

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France’s “Google tax” – Sounds like protectionism

A report has been made public proposing that France begins taxing the likes of Google to subsidise its own creative industry. The authors of the report suggest that this new taxation could raise up to the equivalent of $28 million, which in the grand scheme of things isn't much money at all.

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The News Industry and Search Engines – Two camps emerge

Google has unveiled 'The Living Stories' prototype, a project in conjunction with The New York Times and The Washington Post.  It explores a new way to get news to the masses online, which Google hopes other publishers will want to exploit with them too. The central concept is that particul...

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Google’s ‘Web History’ - Tailored to fit or exclude, is the question

Google has launched ‘Web History’, the new name for its personalised search feature, by default across its user base. Essentially, by monitoring what you click on in their results, Google can learn what sites you like and give them a ranking boost in your search results. This adds a further dimension to how Google ranks sites and pages, which had historically focussed largely on analysing on-page relevancy and third party links pointing into a site. Some of the advantages and disadvantages this will bring.

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Google's launch into UK online property poses a severe threat to property intermediaries

 

Google could become the biggest threat to online property intermediaries overnight

 

Google is said to be considering a launch into the UK property market next year. This will allow both estate agents and private sellers to put their property for sale as an overlay on Google Maps. Whil...

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Net Neutrality

Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon's being able to speed online content to internet users more quickly, if the content's creators are willing to pay for it.

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