Articles by Andreas Pouros
Andreas has spent the last fourteen years building, managing, and mentoring digital businesses to success. He is co-founder and COO of Greenlight Digital, which has been regularly ranked in the Sunday Times Tech Track 100 Fastest Growing Companies and in the Deloitte Technology Fast 50. Andreas and his teams have driven over £15 billion worth of incremental value to their clients, including the likes of Hiscox, HSBC, The BBC, Legal & General, Sky, and a further 50 FTSE250 clients, utilising market defining knowledge and experience in branding, design, web development, SEO, Paid Search, Social Media, and marketing technology.
A highly respected and highly experienced digital marketing expert and innovator, he was entered into the Who's Who of Britain's Business Elite in 2009, and his views and opinions have been quoted by publications such as The Wall Street Journal, The Financial Times, Internet Retailer, CIO, Fox, MSN, eWeek, MediaPost, and is a regular contributor to eConsultancy.
Andreas has also sat on the Advisory Board of FF&P Private Equity for the last four years, applying his knowledge and experience in digital marketing and technology to the management of a multi-million pound fund.
By Andreas Pouros | 01 March 2011 |
Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.
By Andreas Pouros | 15 February 2011 |
What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.
By Andreas Pouros | 03 January 2011 |
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?
By Andreas Pouros | 22 October 2010 |
Finding a good story for Google in China is going to be tough. Baidu's latest results show it continues to dominate the search engine landscape in China. Baidu also reported its advertiser numbers have increased by almost 26% on 2009 levels, reaching 272,000 - a clear sign of the deep chasm in the paid search arena between it and its nearest rival, Google.
By Andreas Pouros | 18 August 2010 |
Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon's being able to speed online content to internet users more quickly, if the content's creators are willing to pay for it.
By Andreas Pouros | 09 June 2010 |
Research out today shows that in May, for the first month ever, social networks received more visits than search engines in the UK. According to Hitwise , social networks accounted for 11.88% of UK Internet visits compared to 11.33% for search engines. The report goes on to point out that whilst Facebook is the most visited social media site in the UK - ahead of YouTube and Twitter, it does not dominate the social networking space to the same extent Google does the search market.
By Andreas Pouros | 18 March 2010 |
We talk about the weather all of the time, but rarely do we stop to consider how it impacts on the marketer and specifically how it affects the sales performance of a website. The intricacies are far more complex than just whether it's summer or winter. There are in fact two very different categories of weather changes we should consider.