Articles by Andreas Pouros
Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.
By Andreas Pouros | 15 February 2011 |
What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.
By Andreas Pouros | 05 October 2011 |
David Ogilvy once said “clients get the advertising they deserve”. Having been COO of a search agency for over 10 years, I can tell you with some authority that Ogilvy’s quote is as true in the digital specialisms of SEO, PPC and Social Media as it is in the broader advertising discipline. In my view, there are three client prerequisites to achieving great results.
By Andreas Pouros | 01 July 2011 |
Advertising once needed to do little more than display the product that was being promoted and essentially raise awareness of its existence. Then on the heels of the golden age of advertising, campaigns became smarter, and the most effective advertising campaigns were those that were underpinned by an acute understanding of human psychology.In light of this, taking a look at the role of the behavioural sciences and consumer psychology within the context of online marketing is valuable.
By Andreas Pouros | 19 June 2009 |
In many sports the role of the 'assist' has become increasingly important in the analysis of player performance. What can online marketers learn from this?
What is an assist? An assist is a contribution by a player in a ball game that helps another player score a goal. Normally an assist can be a...
By Andreas Pouros | 26 January 2012 |
With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search? Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.
By Andreas Pouros | 24 January 2012 |
I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.
By Andreas Pouros | 12 January 2012 |
Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect your preferences and also incorporate content shared by people in your Google+ Circles. This is a major change to how Google’s search results are assembled. Here's a brief overview of what this really means for us as marketers.