Andreas Pouros

Articles by Andreas Pouros

Andreas is COO of Greenlight and has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

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The Assisted Conversion

In many sports the role of the 'assist' has become increasingly important in the analysis of player performance. What can online marketers learn from this?

What is an assist? An assist is a contribution by a player in a ball game that helps another player score a goal. Normally an assist can be a...

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What impact could Facebook make in search?

With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search? Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.

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3 interesting ways to display SEO data and information in innovative and strikingly useful ways

I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.

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Social Search is finally here!

Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect your preferences and also incorporate content shared by people in your Google+ Circles. This is a major change to how Google’s search results are assembled. Here's a brief overview of what this really means for us as marketers.

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TV and Search: Associative Marketing

Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time. However, there's more to product placement than simply placing a Papa John's pizza box in clear view in a major sitcom.

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Finding a good story for Google in China will be difficult

Finding a good story for Google in China is going to be tough. Baidu's latest results show it continues to dominate the search engine landscape in China. Baidu also reported its advertiser numbers have increased by almost 26% on 2009 levels, reaching 272,000 - a clear sign of the deep chasm in the paid search arena between it and its nearest rival, Google.

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France’s “Google tax” – Sounds like protectionism

A report has been made public proposing that France begins taxing the likes of Google to subsidise its own creative industry. The authors of the report suggest that this new taxation could raise up to the equivalent of $28 million, which in the grand scheme of things isn't much money at all.

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