Andreas Pouros

Articles by Andreas Pouros

Andreas has been involved in search marketing for over 12 years, working for some of the biggest and most prestigious global blue chip companies. He is responsible for an international team of Search consultants, developers, programmers, and copywriters. In his role, he provides guidance to well-known brands, including Santander, Urban Outfitters and Sky as well as a number of government bodies.

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Social proof and search marketing – winning the click

What is social proof?

Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.

There are countless examples of social proof in action offline:

This surrendering of personal will and the i...

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Two channels. One search. Zero excuses

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.

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Who should own your social media monitoring?

PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

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Why regular content is so important for websites from both an SEO and consumer engagement perspective

Regular content production is one of the great areas where what is good for search engines is also good for your readers so new, regular content really does provide a more substantial benefit than you might initially think. There are three main reasons why:

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Why links should be an important part of your SEO activity

What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.

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Clients get the search (advertising) they deserve

David Ogilvy once said “clients get the advertising they deserve”. Having been COO of a search agency for over 10 years, I can tell you with some authority that Ogilvy’s quote is as true in the digital specialisms of SEO, PPC and Social Media as it is in the broader advertising discipline. In my view, there are three client prerequisites to achieving great results.

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Social proof for digital marketers: a primer

Advertising once needed to do little more than display the product that was being promoted and essentially raise awareness of its existence. Then on the heels of the golden age of advertising, campaigns became smarter, and the most effective advertising campaigns were those that were underpinned by an acute understanding of human psychology.In light of this, taking a look at the role of the behavioural sciences and consumer psychology within the context of online marketing is valuable.

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