Articles by Andreas Pouros
Andreas has spent the last fourteen years building, managing, and mentoring digital businesses to success. He is co-founder and COO of Greenlight Digital, which has been regularly ranked in the Sunday Times Tech Track 100 Fastest Growing Companies and in the Deloitte Technology Fast 50. Andreas and his teams have driven over £15 billion worth of incremental value to their clients, including the likes of Hiscox, HSBC, The BBC, Legal & General, Sky, and a further 50 FTSE250 clients, utilising market defining knowledge and experience in branding, design, web development, SEO, Paid Search, Social Media, and marketing technology.
A highly respected and highly experienced digital marketing expert and innovator, he was entered into the Who's Who of Britain's Business Elite in 2009, and his views and opinions have been quoted by publications such as The Wall Street Journal, The Financial Times, Internet Retailer, CIO, Fox, MSN, eWeek, MediaPost, and is a regular contributor to eConsultancy.
Andreas has also sat on the Advisory Board of FF&P Private Equity for the last four years, applying his knowledge and experience in digital marketing and technology to the management of a multi-million pound fund.
By Andreas Pouros | 11 April 2016 |
Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.
By Andreas Pouros | 22 January 2016 |
CES, held last week in Las Vegas, is the annual global consumer tradeshow for techmarketers and gadget-obsessed technophiles. The show provides a snapshot into the new world of innovations and how they will impact our audiences. With emotive robots, virtual reality and holographic computing making a massive impact on this year’s show and audience, are they really worth the time, effort and investment for marketers?
By Andreas Pouros | 20 January 2016 |
CES is the annual focal point for technophiles and, for marketers in particular, the trade show provides a glimpse of new innovations that will impact how we connect with our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and, once again, wearables were touted as the technologies for our industry to watch. But which technologies are worth the investment?
By Andreas Pouros | 04 December 2015 |
With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.
By Andreas Pouros | 06 November 2015 |
In response to growing concerns over data privacy and security, European governments are working on an EU-wide data privacy law that, by the end of the year, will bring in tougher legislation on how technology companies can use personal data.
By Andreas Pouros | 29 October 2015 |
The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.
By Andreas Pouros | 10 July 2015 |
With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.