Andreas Pouros

Articles by Andreas Pouros

Andreas has spent the last fourteen years building, managing, and mentoring digital businesses to success. He is co-founder and COO of Greenlight Digital, which has been regularly ranked in the Sunday Times Tech Track 100 Fastest Growing Companies and in the Deloitte Technology Fast 50. Andreas and his teams have driven over £15 billion worth of incremental value to their clients, including the likes of Hiscox, HSBC, The BBC, Legal & General, Sky, and a further 50 FTSE250 clients, utilising market defining knowledge and experience in branding, design, web development, SEO, Paid Search, Social Media, and marketing technology.

A highly respected and highly experienced digital marketing expert and innovator, he was entered into the Who's Who of Britain's Business Elite in 2009, and his views and opinions have been quoted by publications such as The Wall Street Journal, The Financial Times, Internet Retailer, CIO, Fox, MSN, eWeek, MediaPost, and is a regular contributor to eConsultancy.

Andreas has also sat on the Advisory Board of FF&P Private Equity for the last four years, applying his knowledge and experience in digital marketing and technology to the management of a multi-million pound fund.

Press

How are marketers responding to recent data hacks?

How are marketers responding to recent data hacks?

In response to growing concerns over data privacy and security, European governments are working on an EU-wide data privacy law that, by the end of the year, will bring in tougher legislation on how technology companies can use personal data.

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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Blog Posts

Mobile: the barrier to a contactless society

Mobile: the barrier to a contactless society

With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

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Blog Posts

Global search engine market share

Global search engine market share

Find out the varying search engine market shares in key territories such as China, the USA and the UK.

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Blog Posts

It’s time retailers got up close and personal

It’s time retailers got up close and personal

To make shopping truly personal, retailers must treat consumers as individuals, not members of a macro group. They must develop an understanding of shoppers beyond the broad buckets of gender, country, age and purchase history.

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Blog Posts

Know, speak, and challenge for mobile success

It’s seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor’s website if they receive a poor mobile experience. Read on to find out more from our COO, Andreas.

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Magazine

Digital Marketing in China: What you need to know

Digital Marketing in China: What you need to know

Every 1.6 seconds a new Internet user is added to the Chinese Internet population – which now stands at 618 million users. They are spending more and more time online – from 18.7 hours per week to 20.5 hours in the last 12 months alone. However, there are fundamental differences – Political, Economic, Social, and Technological – that make digital consumers in China and those in the West markedly different

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