Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Google's "Farmer" Algorithm Update

Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.

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Spark Something - Driving Search Demand... and Ignoring SEO

As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...

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Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.

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Brand Update Part 3 – Domain Authority

So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...

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Brand Update Part 2 - Could Search Behaviour Determine Rankings?

In part one of this series I discussed the TrustRank algorithm and how it, or something like it, contributes to Vince, Google's so called "brand" update that took place in the UK at the beginning of July.

I'm going to use today's blog post to examine another idea gaining traction among the SEO c...

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Blog Posts

Google's "Brand" Update - Part 1

This week many webmasters have noticed the effects of a relatively large Google algorithm update. In fact, many of our clients that have a presence in the US will already be familiar with this. Rolled out in the US in January, "Vince" (so called because "Vince" is the name of the Google Engineer...

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'No follow' Links are PageRank “Black Holes” – Maybe

Update: Subsequent to this post being written Matt Cutts has confirmed that the change to the handling of nofollow described below is real, and that in fact it has been treated this way for over a year.

This week is awash with bloggable news, but within SEO circles the most "buzzy" has been Goo...

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