Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Google's "Farmer" Algorithm Update

Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.

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The History of SEO, 1993-2010

One year ago I released the first version of our History of SEO infographic. This 2 page graphic was intended to collate various sources of historical SEO information about the search engines and the SEO industry into one easily digestible "cheat sheet", and since then many people have been asking if I'll be updating the History of SEO to include what happened in 2010. The answer, you'll be pleased to know, is "yes". Changes and additions include: a ranking factors chart and events timeline updated to include 2010; "Whatever happened to...?", the fate of 90's search engines such as Lycos and Excite; and more random facts for your entertainment. This years version is very long (and I mean that literally)....

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Google algorithm update slams duplicate content

Earlier this month I wrote as part of our 2011 SEO predictions about how search engines were likely to take an even more aggressive stance towards duplicate and low value content this year. On Friday Matt Cutts announced an algorithm update that does just that. The update, which somewhat unusually for a Google algorithm change doesn't yet appear to have been christened with a catchy moniker, tightens duplicate content filters and tries to make a better job of identifying the original source of duplicate material.

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2011 SEO Predictions

What’s in store for natural search in 2011? Among other things, we are predicting Google and Bing will offer app search before the year is out, competition between Bing and Google will hot up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resource they spend on less valuable content and maximise the focus on everything else.

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"Google Instant" - Google Giveth, Google Taketh Away

So, having stuck my neck out and confidently predicted that Google's test of "streaming search" (now apparently called "Google Instant") would be a short lived one, I'm now going to concede I was wrong as Google do in fact seem to be taking the service out of limited Beta testing and taking it live for all logged in users who choose to try it.

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Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.

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The history and evolution of SEO

Ever wondered when links became such an influential component of SEO? Or when Google released the infamous "Florida" update and what effect it had on search engine optimisation? Perhaps you're interested in the origins of the unsolicited link exchange, or want to know when (and why) nofollow was created.

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