Articles by Adam Bunn
Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
By Adam Bunn | 21 December 2010 |
What’s in store for natural search in 2011? Among other things, we are predicting Google and Bing will offer app search before the year is out, competition between Bing and Google will hot up and duplication filters will get even tougher as the search engines take more drastic measures to limit the amount of resource they spend on less valuable content and maximise the focus on everything else.
By Adam Bunn | 08 September 2010 |
So, having stuck my neck out and confidently predicted that Google's test of "streaming search" (now apparently called "Google Instant") would be a short lived one, I'm now going to concede I was wrong as Google do in fact seem to be taking the service out of limited Beta testing and taking it live for all logged in users who choose to try it.
By Adam Bunn | 15 April 2010 |
Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.
By Adam Bunn | 08 January 2010 |
Ever wondered when links became such an influential component of SEO? Or when Google released the infamous "Florida" update and what effect it had on search engine optimisation? Perhaps you're interested in the origins of the unsolicited link exchange, or want to know when (and why) nofollow was created.
By Adam Bunn | 28 October 2009 |
As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...
By Adam Bunn | 26 October 2009 |
First it was Microsoft, followed a day later by Google. At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.
The terms of the deal aren't known, but it probably represents the first time T...
By Adam Bunn | 14 August 2009 |
So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...