Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

"Google Instant" - Google Giveth, Google Taketh Away

So, having stuck my neck out and confidently predicted that Google's test of "streaming search" (now apparently called "Google Instant") would be a short lived one, I'm now going to concede I was wrong as Google do in fact seem to be taking the service out of limited Beta testing and taking it live for all logged in users who choose to try it.

View the blog post

Blog Posts

Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.

View the blog post

Blog Posts

The history and evolution of SEO

Ever wondered when links became such an influential component of SEO? Or when Google released the infamous "Florida" update and what effect it had on search engine optimisation? Perhaps you're interested in the origins of the unsolicited link exchange, or want to know when (and why) nofollow was created.

View the blog post

Blog Posts

Spark Something - Driving Search Demand... and Ignoring SEO

As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...

View the blog post

Blog Posts

Twittle & Twing - Why Google and Bing need Twitter data.

First it was Microsoft, followed a day later by Google.  At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.

The terms of the deal aren't known, but it probably represents the first time T...

View the blog post

Blog Posts

Brand Update Part 3 – Domain Authority

So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...

View the blog post

Blog Posts

Brand Update Part 2 - Could Search Behaviour Determine Rankings?

In part one of this series I discussed the TrustRank algorithm and how it, or something like it, contributes to Vince, Google's so called "brand" update that took place in the UK at the beginning of July.

I'm going to use today's blog post to examine another idea gaining traction among the SEO c...

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2015 Greenlight. All Rights Reserved Terms & Conditions