Articles by Adam Bunn
Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
By Adam Bunn | 22 September 2011 |
Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.
By Adam Bunn | 17 August 2011 |
Mega sitelinks, jumbo sitelinks, super sitelinks. Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.
By Adam Bunn | 19 April 2011 |
The big news in online gaming over the weekend is the seizure and closure by the FBI of a number of online poker sites (Full Tilt, Poker Stars and Absolute Poker). The sites are alleged to be in violation of federal laws that prohibit gambling in most US states.
By Adam Bunn | 13 April 2011 |
Part 1 of this post discussed the fact that Panda is now live in the UK, and talked about what Panda actually is. Now we get to the exciting part... which sites are the big winners and losers from the algorithm update?
By Adam Bunn | 12 April 2011 |
As of today, Google's "Panda" algorithm update (or "Farmer", as it was originally dubbed by the SEO community) is now live in the UK. This update, designed to improve Google's ability to detect and devalue "low quality content", represents a fairly big step in search engines making the kind of subjective judgements about content that have historically tended to be the preserve of human readers.
By Adam Bunn | 31 March 2011 |
Today's limited release by Google of its new "+1" or "plus one" feature inevitably has the Internet awash with buzz and speculation about its impacts and the implications it will have for online marketers. What do Greenlighters have to say about +1? Let's find out...
By Adam Bunn | 01 March 2011 |
Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.