Adam Bunn

Articles by Adam Bunn

Adam Bunn is SEO and Social Media Director at Greenlight and is responsible for the strategic direction of the agency's SEO consultancy and link building products and services. Adam provides consultancy for clients who include LV=, Santander and Sky. Adam also oversees Greenlight's internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events. 

Blog Posts

Google's Search SSL encryption – How online marketers can plug the “unknown” data gap

Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.

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Blog Posts

The History of SEO, 1993-2010

One year ago I released the first version of our History of SEO infographic. This 2 page graphic was intended to collate various sources of historical SEO information about the search engines and the SEO industry into one easily digestible "cheat sheet", and since then many people have been asking if I'll be updating the History of SEO to include what happened in 2010. The answer, you'll be pleased to know, is "yes". Changes and additions include: a ranking factors chart and events timeline updated to include 2010; "Whatever happened to...?", the fate of 90's search engines such as Lycos and Excite; and more random facts for your entertainment. This years version is very long (and I mean that literally)....

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2012: The Year of Social Link Building

What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.

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Pagination for SEO

Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.

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Google Mega Sitelinks Live

Mega sitelinks, jumbo sitelinks, super sitelinks. Call them what you will, the test that Google has been running for a week or so on expanded sitelinks appears to have gone live.

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FBI Poker Crackdown Fuels Rise in Google Searches & FTSE Poker Shares

The big news in online gaming over the weekend is the seizure and closure by the FBI of a number of online poker sites (Full Tilt, Poker Stars and Absolute Poker). The sites are alleged to be in violation of federal laws that prohibit gambling in most US states.

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Google Panda, Part 2 - Winners & Losers

Part 1 of this post discussed the fact that Panda is now live in the UK, and talked about what Panda actually is. Now we get to the exciting part... which sites are the big winners and losers from the algorithm update?

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