Warren has worked exclusively in the search marketing industry for over 13 years. During this time, he has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, both in the UK and internationally.
Warren started out at as Business Development Manager at a small e-commerce consultancy, later moving to paid search provider Espotting (Now Miva) to help with its UK launch as the first European pay per click search engine. There, he was responsible for developing both the advertiser base and syndicating Espotting to distribution partners.
Following Account Director positions at various search engine marketing firms, Warren founded Greenlight in 2001, where he currently holds the position of CEO. He takes an active role in directing and driving the company’s 110 strong team in its global growth, through sales and marketing, product development and improvement in service delivery.
Warren is a regular attendee and speaker at industry conferences and events such as E-consultancy’s SEO & SEM roundtables, and also sits on various expert panels at Search Engine Strategies Conferences and AdTech - held annually in the UK, Europe and the US. He is also well regarded as a thought leader in the field, often being asked for comment by leading trade publications such as NMA, Revolution, Media Week, and Media Post as well as mainstream news sources including the BBC, CNBC, and the Guardian Newspaper.