Matthew Whiteway is Client Services Director at Greenlight. With over 8 year’s online experience, Matthew has a wealth of knowledge and strategic know-how. This stems from previous roles at Yell.com and 192.com where he was responsible for the online marketing efforts of a number of blue-chip clients. Matthew also delivers PPC training to Greenlight’s clients and supports his account teams from a strategic integrated online marketing perspective. In addition, he regularly provides innovative thought leadership pieces for Greenlight’s blog and whitepapers and also for key trade publications.