Andreas joined Greenlight in early 2003 and has been involved in search for over 12 years. Prior to Greenlight, he worked as web marketing coordinator for the British Tourist Authority, with responsibility for the search promotion of over 25 country-specific websites, and catapulted the main BTA website into the Top 20 most popular travel sites in the UK.
He went on to work for an internet start-up called eLaborate, aiding in the development of their cutting edged management system (DMS). Here he gained extensive knowledge of search engine algorithms, systems analysis, and Microsoft .NET, and was central to the indexing systems that were created.
With a BA Honours degree in International Business and an MSc in Electronic Commerce, Andreas is an expert in both business and technological principles, and as Greenlight’s COO, he leads a large and growing team of consultants, developers and copywriters, as well as directing Greenlight’s client services and implementation teams.
Through his extensive industry experience, Andreas is an established search marketing commentator whose opinions have been published in NMA, Marketing, Campaign, Media Week and Revolution, to name but a few.